![Interactive marketing
• The newest channels for communicating and
selling directly to customers are electronic
through various transactions.
• All types of marketing when done in internet
including promotional activities and e-marketing.
• Website viewer thus feels that he is in close
communication with the website owner
• Amazon.com is an excellent example of the use
of interactive marketing, as customers record
their preferences and are shown book selections
that match not only their preferences but recent
purchases.[1]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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- 2. Interactive marketing • The newest channels for communicating and selling directly to customers are electronic through various transactions. • All types of marketing when done in internet including promotional activities and e-marketing. • Website viewer thus feels that he is in close communication with the website owner • Amazon.com is an excellent example of the use of interactive marketing, as customers record their preferences and are shown book selections that match not only their preferences but recent purchases.[1]
- 3. Examples • Maruti’s DIL SE program
- 4. Advantages • Companies can send tailored messages • Consumer’s response and interest can be known . • Effective in reaching people during day Disadvantages • Bogus clicks • Skip messages • No control
- 5. Stratagies (placing ads and promotions online) • Websites • Microsites • Search ads (google image search ad)
- 6. •Display ads (banner ads)
- 7. Contd.. • Interstitials • Internet specific ads and vedios.( Example : youtube, my space vedio , google vedio etc.) • Sponsorships • E-mails
- 8. Sponsorships