3. The American Le Mans Series Is... The ultimate test of man, mind, machine and strategy. ... For the most passionate lovers of battles between international automobile 'Super Brands', in the spirit of the 24 Hours of Le Mans: Where drivers battle physical endurance, each other and the clock in grueling supremacy battles.
7. Brand Attributes Global Leader Green Racing Recognized by United States Environmental Protection Agency as the only Green Racing Series and contributing to acceleration of green technologies for the automobile industry Working with United States Department of Energy and SAE International to develop benchmark Green Racing protocols American Le Mans Series has worked for over two years to create a world leadership position in motorsports in the promotion of consumer-relevant alternative fuels, related green technology
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9. Brand Attributes Meaningful • The world’s automobile “Super Brands” put their reputations on the line against one another for the right to advertise success. “ Traditionally, we have always put our emphasis on Formula One. We realized however, that in America, our largest market the impact of F1 is rather low. Therefore in this important market we decided to place our emphasis on a GT effort in the American Le Mans Series.” -- Amadeo Felisa General Manager Ferrari SpA
10. Brand Attributes Accessible • Born with the mantra, “For The Fans”, the Series organizes and continually develops new and more engaging ways for full immersion into the exciting world of sports car racing
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17. Who Is The American Le Mans Series Fan? Highest household income of any regularly televised sport in North America According to Nielsen Media Research* the American Le Mans Series fan has a median household income of $100,000 – higher than fans of PGA Golf, ATP tennis and all other regularly televised U.S. sports • 35.7 % of those surveyed refused to answer income question * 2006 Custom Telephone Survey
18. Who Is The American Le Mans Series Fan? A married male, median age 41.7 Over half (54.2%) are professionals, managers or technical workers Top Occupations: Technical 19.7% Professional 18.6% Managerial 15.9% Sales 11.4% * 2006 Custom Telephone Survey
19. Who Is The American Le Mans Series Fan? Unlike other forms of U.S. Motorsport, the American Le Mans Series pipeline contains many younger fans – the next generation of the core. Nearly one-third (30%) are between the ages of 18 and 34 * 2006 Custom Telephone Survey
20. What Does The American Le Mans Series Fan Believe? Manufacturers who race in the American Le Mans Series stand for superior engineering Question : “Do the automobiles offered by manufacturers who participate in the American Le Mans Series have superior engineering than those offered by non-participating manufacturers?” Answer : Nearly nine out of ten (88%) agree. Source: Road & Track Reader Panel Survey, 2007
21. What Does The American Le Mans Series Fan Believe? American Le Mans Series fans would pay premium price for racing-developed products & features Question : “Would you pay a premium price for advanced technological features in a new car purchase if those features were developed via racing rather than via other methods such as lab research?” Answer : Three out of four respondents (74%) agree that they would Source: Road & Track Reader Panel Survey, 2007
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24. One Of Strongest North American & International Broadcast Packages In Motorsport
29. American Le Mans Series Experiencing Strong Web Site Growth Growth driven by live video, audio, timing/scoring and features on manufacturers, teams & drivers
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