Seattle Magazine 2012 Media Kit

2012 Media Kit

Best of the Cascades 33 Best Washington Wines

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smart. savvy. essential. may 2011 smart. savvy. essential. april 2011

mountains
gone wild:
Best Restaurants top Meals for Your MoneY
bigfoot! +++
volcanoes! 23
bears! lunches
The Ultimate Guide under

Mountains
to Washington’s $10!

magazine
Hikes off tHe beaten patH, drivable summits, easy walks,
panoramic vistas, alpine meadows and more
PLUS: BeSt PLaceS for vacation homeS + the Secret Side of moUnt St. heLenS

8 happy hour deals
Buffets (yes, Buffets!)
ready to splurge?
restaurants
worth every penny
seattlemag.com seattlemag.com

advertising section:
advertising
special section:
fresh from the forest: Why food a neW arts best real
idaho travel the neW tWist on trucks go fest in estate agents what climate change means reviving vertical
(see page 65) locally groWn goods brick & mortar the gorge (see page 139) for seattle allergy season local radio gardening

top 5 happy hours
smart. savvy. essential.
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> the PreMier seattle Monthly

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Best Cocktails
the Premier Seattle monthly november 2009
Best CoCktails

& Bars
With a rich history that spans more than 40 years
in the Puget Sound, Seattle magazine is the area’s The #1 subscribed
Most influential PeoPle

definitive city +regional magazine helping people
get the most out of living in the Puget Sound region. to city/regional
health Care shoPPing

It is a magazine that at once celebrates the city’s
magazine in the
> ClassiCs
with a twist
> The new Person
“iT” drinks
> sneaking into
speakeasies
of the year
+ the most
influential
people of 2009
status as the birthplace of technology, innovation
(page 103)
and trends; the surrounding natural beauty; and the
entire northwest!
noveMBer 2009

seattlemag.com
Finding the best
healthcare
deals online
eating big on a small
budget at ballard’s
new French eatery
Knute berger on why
your neighborhood
could be maKing you Fat
pioneering spirit that draws and keeps us all here.

seattle magazine
2012 Media Kit our edItorIal mISSIon

Seattle magazine is the voice of our vibrant, through in-depth stories about a civic, political
or newsy issue or previews of new hotspots, Seattle
trend-setting, entrepreneurial city that is magazine keeps readers on the pulse of restaurants,
personalities, arts, entertainment and culture that
rapidly changing and growing. reflect the tapestry of our dynamic landscape.

rachel Hart
Editorial Director 147 New Boutiques, hot shops The 398 Physicians

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aNd cool cafes

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+ our pickS For 2011’S BeSt artiStS

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rachel's love of trends, arts, urban living and

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pop culture helps her capture the zeitgeist of

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Seattle . With 17 years of experience in city 27

local!
bold ideas
to fix
magazines, rachel feels magazines should smart. savvy. essential.
seattle september 2011 smart. savvy. essential. march 2011
smart. savvy. essential.

11 Best Neighborhoods ToP docs
(page 134) JUly 2011

tell the story of what's happening in a city
best shopping finds

>
right now. Seattle’S moSt livable, walkable deStinationS
Hidden
Vintage +++
SHopS perFect spring
New giFtS For arts
Boutiques $5, $15 preview
Kristin russell new LocaL
FaSHion
and $25
statemeNt
Jewelry
29 can’t-miss
shows
Plus

what
Managing Editor deSignerS it costs to
Move
iN Now
Kristen is a lifelong Seattlite, and has the and
NearBy
ISLAND
DINING
14 can’t-miss
Plus:
webbed feet and fleece affinity to prove it. schools
The new
sTand-
local tastes
(page 60)
alone eRs
She earned her degrees from the uW before living
with breast Urban rUins:
jaunting off to uC Berkeley to earn a masters cancer
how To choose
relics of
seattle’s past
degree in journalism. an anesThesiologisT
seattlemag.com
How bikes
are gaining
seattlemag.com
in seattle’s
road wars
advertising
Ocean acid: the climate get Out! Best new hiking, hOw tO Be a winemaker
tHe best places
to barter
section:
HAWAII tHe BeSt new urBan FLy waLLet-FriendLy crisis spOiling Our seafOOd Biking and camping gear (and keep yOur day jOB)
TRAVEL itaLian reStaurant FiSHing wineS on tap

Brangien davis
Arts + Culture Editor
Brangien has a huge, embarrassing crush on Seattle magazine is the owner’s manual for the city’s sophisticated, active,
Seattle’s arts scene. Before becoming Seattle’s
arts & culture editor, she spent five years as
a freelancer, writing arts and entertainment
urban-minded people who live in the Seattle area and want to feel connected
stories for various publications.
to their community. our readers are looking for intelligent, authoritative and
Kate Calamusa
Fashion + Lifestyle Editor witty insider information and are drawn to our clean design, glossy format,
Kate has spent the past five years immers-
ing herself in the burgeoning local fashion award-winning photography and writing and our unique insider’s perspective.
scene, producing Seattle magazine’s Seamless

seattle magazine is smart. savvy. essential.
in Seattle competition for emerging fashion
designers while also styling fashion editorials
and runway sets.

1518 First avenue South | Suite 500 | Seattle, Wa 98134 | Phone 206.284.1750 | Fax 206.284.2550 | www.seattlemag.com

seattle magazine
2012 Media Kit reGular dePartmentS

In addition to our hallmark features stories, Seattle magazine
has a 40-plus year
Seattle magazine’s regular columns include:
history of award-
> Local Authority winning journalism
Personality profiles
> Parental Guidance and art direction.
news your family can use

> Flash + Talk AccolAdes include:
tales and snapshots from our vibrant social and dozens of first place honors
> Eat and Drink Dining Guide fundraising scene from the Society of Professional
dining editor allison Scheff on the city’s hottest restaurants
Journalists for the magazine’s
with reviews and dining perspective; cheap eats spots and > Spotlight
local producers Focus on an emerging local artists clean design and insightful articles:
Headlines, Social Issues reporting,
> Key Ingredient > Datebook & The Must-List Humor Writing, Photography,
local gourmand lorna Yee cooks up something unique arts and Culture editor Brangien davis’s arts and events picks Business reporting, Page design,
> Cooks Adventures > Hot Topic Photo essay, minority reporting,
Forrager langdon Cook's new column a newsy topic Seattle is buzzing about leisure and lifestyle reporting,
Government and Political reporting
> Tasting Notes > Grey Matters and more.
the best in Washington wines & spirits legendary local journalist Knute Berger sounds off on city
politics, zeitgeist and development
> Fashion and Shopping Around
new shops, local goods and designers

> Outdoors
exploring our natural paradise


seattle magazine
2012 Media Kit edItorIal Calendar + adVertISInG CloSInG dateS

Special Space Close Provided On Sale
Cover Feature Features Advertising Section + Ad Builds Ads Date

January burgers, nW home, Desserts,
hawaii, parenting 11/17 11/23 12/22
Food cosmetic Dentistry & Surgery

February
getting around guide Seattle bridal & valentines gift guide 12/9 12/16 1/19
Transportation
March Special collectors Issue: century 21 50 years later: World's Fair/Seattle
lawyer profiles, alternative Medicine
center, Spring Fashion, Spring arts preview, 1/20 1/26 2/23
Space needle & nW casino guide
nW home & Spring Sports gear guide
aprIl best new Wa Wines, neighborhood happy hours, parenting/Summer programs, luxury Spring
2/17 2/23 3/22
best restaurants James beard award Winners Shopping & hawaii

May culinary adventures, Farm Stands, artisans, bars,
Water recreation 3/16 3/22 4/19
Small Town Trips astoria, Fairview & nW home

June Summer nights, late night happy hours
Sports Medicine 4/20 4/26 5/24
entertainment & nightlife & Music clubs

July
best hikes/Walks & nW home Doctor & Dentist profiles 5/18 5/24 6/21
12th annual TOp DOcS
auguST best Washington Wine
Wine country Trips & ancient lakes Washington Wine 6/15 6/21 7/19
awards/Wine country Trips

SepTeMber Seamless in Seattle, accessories, nW home & hawaii, Fashion Week Out,
7/20 7/26 8/23
Shopping Fall arts preview Sustainable living & continuing education

OcTOber Fall Travel: brew Map Drinking guide, parenting
6 great lodges & eastern Washington 8/17 8/23 9/20
northwest lodges & Women’s health

nOveMber Food & Drink for the holidays
25 Most Influential people & Winter Sports guide 9/14 9/20 10/18
best new restaurants & Winter Sports

DeceMber
best of the year in pictures gift guide & Dentist profiles 10/19 10/25 11/22
best Of 2012


seattle magazine
2012 Media Kit demoGraPHICS

Seattle magazine is the #1 most subscribed to and
widest-read city/regional magazine in the northwest
Affluent Planning to spend Frequent diners
average household income: $244,000 $1,000+ in the next 12 months 42% spend $250 or more dining out
average net worth: $1.85m 56% on Home theater/entertainment system average spent $231
average value of home: $750K 43% on Home electronics 81% drank wine in the last 30 days
55% on Home furnishings/fixtures 56% drank beer in the last 30 days
average times dined out in
Well educated the last 30 days: 10.7 times
94% have completed some college Into the latest technology
78% have one or more college degrees 96% have at least one computer at home
30% have graduate degrees 96% used the Internet in the last 30 days Active and involved
83% ordered something through the Internet 65% garden indoors or outdoors
in the last year 77% walk for exercise
Established decision-makers 59% regularly attend professional sporting events
Female: 75% 60% exercise at health clubs
male: 25% Active consumers 53% visited a spa
average age: 51 of our readers who plan to purchase, they plan 29% go boating
to spend on average in the next 12 months: 35% hike or backpack
Married Fine jewelry: $6,120 24% golf
Home furnishings: $5,640 43% volunteered for a non-profit
70% are married Home theater: $3,690
15% are single, never married Cosmetic surgery: $2,470
10% divorced/separated Cultured and support the arts
69% attend museums, art galleries and exhibits
Invested in their home Frequent travelers 81% attend a concert, ballet, or live theater
92% are homeowners 91% have a valid passport
30% traveled to Hawaii in the last 12 months
22% own a secondary/vacation residence
93% took a domestic trip in the last 12 months Philanthropic
31% are planning major remodeling/ renovation 64% are involved with or donated to a charitable
in the next 12 months and planning to spend 30% visited las Vegas
51% traveled to europe in the last 3 years organization in the last 12 months
an average of $44,500
42% traveled to mexico in the last 3 years


seattle magazine
2012 Media Kit medIa audIt 2010 reSultS

Seattle magazine cume rating is this means over a four-issue period, Seattle magazine
has almost twice as many readers as Seattle met.
11.4 vs. 6.7 for Seattle met that’s advertiser value.

Seattle Seattle Seattle Seattle
audience magazine Met travel magazine Met

Age 18+ 350,592 206,535 Domestic Flights (3+ times past year) 141,788 70,399
Age 25-44 144,150 97,594 Foriegn Flights (1+ times past 2 years) 137,494 77,270
Age 45-64 150,674 73,429 Hotels (10+ nights past year) 160,533 89,904
Live on the Eastside 45,713 13,735 Skiing/Snowboarding (past year) 80,303 39,396

High Income Socially active in the Past Year
Average HHI $100K+ 113,991 70,146 Opera/Symphony/Theater 251,003 138,976
Liquid Assets $250K+ 74,907 42,546 Rock/Pop Concerts 150,067 77,006
Home Value $500K+ 85,564 39,481 College/Prof. 3+ Sport Events 123,389 63,588

Food & drink Shopped Past 4 Weeks
Restaurants (4+ times past 2 weeks) 66,367 18,999 Jewelry Stores 68,894 31,283
Bars/Night Clubs (past 4 weeks) 170,418 104,636 Women’s Clothes 197,903 115,312
Wine (3+ times past 2 weeks) 99,708 56,703 Sporting Goods 157,430 95,616

SourCe: media audit combined Spring & Fall 2010

media audit is a nationally-syndicated market
We can provide reports based on other target demographics and including other local media companies. survey company that reports qualitative audience
data for print, tv and radio.


seattle magazine
2012 Media Kit HoW We ComPare

Seattle magazine has 80% more subscribers
BY tHe numBerS
than Seattle met
SourCe: ToTal Paid CirCulaTion: Paid SubSCriberS: newSSTand SaleS:
Seattle magazine is audited by
Verified Audit Circulation, audit Seattle magazine 32,768 Seattle magazine 20,780 Seattle magazine 9,973
period July 1, 2010-June 30, 2011. Seattle met 24,880 Seattle met 11,556 Seattle met 13,324
Seattle met audit information
Circulation Verification Council 2010.

Seattle magazine is the most established magazine locally and
recognized as the leading magazine over many years of excellence. HoW We ComPare
We have remained true to our brand: Smart, Savvy, essential and won the hearts and
minds of our target audience: Seattle's affluent "baby boomer". Seattle magazine: SeaTTle meT:

Consider the following: 68,205 52,570
n Seattle magazine is the premier print media vehicle in this market. Seattle magazine’s monthly Circulation monthly Circulation
subscribers average household income is $244,000 vs. Seattle met’s $171,350.
n Subscribers are the gold standard among advertisers buying magazines - the 12x
relationship with the subscriber, rather than the impulsive newsstand buyer.
240,422 185,309
monthly readership monthly readership

seattle magazine. smart. savvy. essential. SourCe: april 2011 Press run SourCe: June 2011 Press run


seattle magazine
2012 Media Kit PromotIon PlatFormS

Seattle magazine’s media platform provides for all aspects of
an integrated promotion campaign:
AWAreneSS Broad, powerful awareness through print
68,206 PRINT: our print magazine is the foundation of our media platform:
total circulation Seattle magazine continues to lead Washington state with the most paid
copies sold of any local publication. Print provides brand exposure and

prInT high end positioning that generates conversation among an affluent, active
audience.

Immediate exposure through web and e-newsletters
WEB: over 60,000 visitors per month immerse themselves in the latest
developments on Seattlemag.com. our web sites provide similar content as
our print magazine, but provide more day to day content through our food,
70,000 signature fashion and arts blogs. In addition, each of our e-newsletters (restaurant
unique website visitors event series Insider, Seattle Scene, must list) reach an average of 15,000 people a
per month month.

DireCt
Web Your evenTS CuStOmer
reSPOnSe
Brand COnneCtiOn Individual connections through events and social media
EVENTS: Seattle magazine produces a series of signature events that
draw a select audience that chooses to engage in a live experience with our
15,000 custom events
e-newsletter subscribers we reach over 15,000
brand. our fashion and food events are designed to deliver an experience
per month people face to face that fulfills the needs of a luxury audience. advertisers are encouraged to
participate and can sponsor events to develop awareness, sampling, and to
develop personal connections with a discerning audience. Seattle magazine
can also develop custom events for advertisers seeking to develop a specific
experience.
SOCIAL MEDIA: Social media connects our print subscribers, event
SOcIal 30,000 attendees, and web site visitors. With over 30,000 people in our facebook
MeDIa facebook & twitter fans and twitter audiences, Seattle magazine has the ability to reach a signifi-
cant audience with a strong connection to our brand. our “Inside Seattle”
facebook following can offer advertisers the ability to run promotions that
Buzz generate an immediate response.


seattle magazine
2012 Media Kit PrInt rateS & teStamonIalS

2012 retail rates testimonials best restaurants

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as a past publicist and marketer, I urged my clients to brand

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Four color 1X 4X 8X 12X

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with Seattle magazine. now that I am a retailer, I am finding
2 page spread $12,080 $11,470 $10,900 $9,260 out firsthand the absolutely positive results of branding with smart. savvy. essential.

Comfort Food
january 2011

Seattle magazine.
Full Page $6,925 $6,580 $5,920 $5,035 traffic to my shop increased the minute the magazine hit
2/3 $6,230 $5,920 $5,330 $4,530 the readers hands. new customers called, stopped in and
several had Seattle magazine to show me how they found me. Gooiest Grilled cheese
1/2 $4,670 $4,440 $3,995 $3,395 I sold out of one item based on placing my shop with Seattle savory soups
perfect pot pies
1/3 $3,115 $2,995 $2,660 $2,260 magazine. + fried everything

Seattle magazine delivers!
1/6 $2,075 $1,970 $1,775 $1,510
Lauren Formicola
Cover 2 $8,500 Shopkeeper
Cover 3 $8,100 Charlie +May

Cover 4 $9,470 seattlemag.com
Why local hospitals are
clamoring for your business
tequila! Where to sip
the top-shelf brands
the methoW’s must-do
nordic ski adventure

PoSItIon
Guaranteed positions available for 15% premium of space
as an advertiser with Seattle magazine for more than a decade,
our relationship has developed into a true media partnership.
the ultimate beer lover’s guide
charge. Preferred positions are on a space-available basis as our high-profile developments and global realty brand prefer
deemed by publisher. Please check with your account executive. to be associated with Seattle magazine for market exposure
outdoor
and brand positioning. We’re proud to be present in Seattle gear
preview
skiing, biking

aVaIlaBle uPon requeSt magazine everywhere this hard-working publication is distrib- smart. savvy. essential. & hiking october 2011

reprints / Inserts / Gatefolds / Cover Wrap / Poly Bags /
uted; be it hotel rooms, in-flight and at targeted events such as 85 local
craft Beers
Fashion First, Plymouth Housing or the Washington Wine must-try
Business reply Cards nanoBrews

local
auction. It just seems whatever is current and hip in Seattle

bestbeers
seattle’s Best
puB food
is happening with Seattle magazine, seattlemag.com and their
Bleed CHarGe e-newsletters. that’s why we’ll continue to advertise as Seattle
Full bleed is available for 10% of space charge. magazine leads the beat of this great city.

Dean Jones
Principal
Realogics Sotheby’s International Realty seattlemag.com

Best galleries inside super- seattle’s dog
for local art eco homes oBsession


seattle magazine
2012 Media Kit SIzeS & SPeCIFICatIonS

ad Sizes mechanical Specifications
the following specifications should be used in the preparation files for Seattle magazine and northwest Home.
Width Depth
2 page spread 17.25" 11.375" dIGItal FIleS SHIPPInG InStruCtIonS
Full page (non-bleed) 7.75" 10.25" ads should be supplied on a Cd or via FtP or email as a high- ads under 10mB can be shipped electronically via email to ads@
res PdF (CmYK, 300 dPI, fonts embedded). all fonts should seattlemag.com. ads up to 150 mB can be shipped via FtP. Files
Full page (bleed)* 8.875" 11.375"
be converted to outlines or supplied. Please provide a color proof need to be compiled into one folder and stuffed or compressed.
2/3 page (vertical) 4.625" 10.0" produced under SWoP specification (www.swop.org) when you Please include the advertiser name in the folder name.
submit new color ad material. We will do our best to match the In any web browser, go to: http://ads.tigeroak.com, when
1/2 page (horizontal) 7.75" 4.875"
proof that you supply, but due to CmYK magazine printing prompted, enter:
1/2 page (vertical) 4.625" 7.25" standards, we cannot guarantee color accuracy. We do not accept username: advertiser
Film. If using large fields of black in a full color ad, please use a 4 Password: top207
1/3 page (square) 4.625" 4.875"
color build instead of 100% black. (ie c 20/m 20/y 20/k 100). a
1/3 page (vertical) 2.225" 10.0" fee of $150 will be charged if a file is received after 12:00 noon, Follow the instructions for entering pertinent information
two business days after materials Close date. and uploading files.
1/6 page (horizontal) 4.625" 2.3125"
1/6 page (vertical) 2.25" 4.875" ad ProduCtIon rateS Send materials over 150 mB to:
the following production charges are minimum rates for up to ad traffic Coordinator
one hour of production and two rounds of adjustments. ad- Seattle magazine
*Bleed SPeCIFICatIonS ditional time spent will be billed at $125/hour in quarter-hour 1518 1st ave. S, Suite 500
material intended to bleed must be furnished with a minimum increments. Seattle, Wa 98134
of .25" image area beyond the trim (8.875" x 11.375").
1/6 page: $250 2/3 page: $500
trIm SIze 1/3 page: $250 Full Page: $500
1/2 page: $500
8.375" x 10.875" lIVe area all type or graphics not in-
tended to trim should be positioned .3125" from trim.

Gutter SaFetY
all copy should be placed .375" from either side of trim. 1/6 H
1/3 Sq 1/6 V

Full PaGe 2/3 V 1/3 V 1/2 V

1/2 H


seattle magazine
2012 Media Kit onlIne rateS, SIzeS & SPeCIFICatIonS

seattlemag.com sample home page sample e-newsletters

Seattle magazine provides its content in digital form via the web, ipad and digital
editions. Seattlemag.com is becoming a highly compelling web destination. our
traffic is growing at approximately 10% per quarter through our over 10,000
twitter followers and Facebook “friends,” as well as through a significant online
partnerships with prominent media outlets such as seattlepi.com.

VISItor SummarY
n average monthly Page Views: 242,000
n total monthly Visitors: 70,000 unique visitors
n avg Pages per visitor: 2.89
n 47% of visitors find us through search engines
n almost 10% of our visitors access Seattlemag.com via a mobile device

dIGItal ad unItS:
Width height Monthly guaranteed
(pixels) (pixels) rates Impressions
Top Tile 300 250 $500 25,000
Skyscraper 160 600 $750 25,000
bottom 728 90 $500 25,000
leaderboard

ads will rotate with up to four other ads.

eleCtronIC neWSletterS:
three online newsletters are sent to a loyal following of over 12,000 readers
weekly. every tuesday is Seattle Scene, with a choice of either a 728x90 ban-
ner inserted near the top or a 160x600 skyscraper on the right side. thursday
is Inside Seattle in which advertisers receive a 500x75 banner inserted near the
top and bottom of our newsletter. this one is limited to just two advertisers.
every other Wednesday is restaurant Insider, with a choice of either a 728x90
banner inserted near the top or a 160x600 skyscraper on the right side.
FIle reQuIreMenTS *.SWF FIle reQuIreMnTS
RGB color • 72 dpi • Maximum file size 50K must have the following in the actionScript:
Monthly rates on (release) {
accepTeD FIle TypeS geturl(clickTag,”_blank”);
1x commitment $2,000 .jpg, .gif, .swf*, 3rd party tags }
publish Settings:
3x commitment $1,750
TO have a Web aD buIlT -player: Flash 8
6x commitment $1,500 add $100 to the rate -Script: actionScript 2.0

Ask your Account executive for multi- web, e-newsletter and print bundle discounts.


Seattle Magazine 2012 Media Kit

Seattle Magazine 2012 Media Kit

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