SlideShare a Scribd company logo

Disneyland australia

•Download as PPT, PDF•
•
J
jkwong5
1 of 34
Disneyland Australia "Disney DownUnder" Group 1 Erin Althoff Samantha Arndt Casey Blakely Khushboo Chaturvedi Jonathan Wong
Project Description ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Australia ,[object Object],[object Object],[object Object]
Goal ,[object Object],[object Object],[object Object],[object Object]
According to our research, kids in Australia will be just as excited to go to Disneyland...
Cultural Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cultural Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cultural Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cultural Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Economic Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Economic Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Economic Analysis ,[object Object],[object Object],[object Object],[object Object]
Economic Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Economic Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product and Market Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitive Market Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitive Market Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Preliminary Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Preliminary Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Preliminary Marketing Plan ,[object Object],[object Object],[object Object],[object Object]
Preliminary Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Preliminary Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Preliminary Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Preliminary Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Preliminary Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Preliminary Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pro Forma Financial Statements (In Millions) *Figures exclude 1.2 billion in start up costs. 2012 2017 Marketing Australia Media Networks 24 25 Advertising/Promotion Expense 6 7 Expenses Administrative/Corporate 75 80 Consumer Products 86.01 86 Entertainment 25 30 International Parks and Resorts Expenditures 721 450 Less Capital Expenditures from Disneyland Hong Kong and Euro Disney 250 240 Total Capital Expenditure of Disneyland Australia 471 110 Total Expenditures 687.01 338 Earning before Interest and Taxes 638.24 2514.25 Taxes 191.472 779.4175 Net Income 446.768 1734.833
Resource Requirements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE END.

Recommended

Product Keynote: Denodo 8.0 - A Logical Data Fabric for the Intelligent Enter...
Product Keynote: Denodo 8.0 - A Logical Data Fabric for the Intelligent Enter...Product Keynote: Denodo 8.0 - A Logical Data Fabric for the Intelligent Enter...
Product Keynote: Denodo 8.0 - A Logical Data Fabric for the Intelligent Enter...Denodo
 
Taxonomy Governance and Iteration
Taxonomy Governance and IterationTaxonomy Governance and Iteration
Taxonomy Governance and IterationEnterprise Knowledge
 
Infogix BCBS 239 Implementation Challenges
Infogix BCBS 239 Implementation ChallengesInfogix BCBS 239 Implementation Challenges
Infogix BCBS 239 Implementation ChallengesMichelle Genser
 
Tata s teel team 4
Tata s teel team 4Tata s teel team 4
Tata s teel team 4Rupesh Jain
 
You Need a Data Catalog. Do You Know Why?
You Need a Data Catalog. Do You Know Why?You Need a Data Catalog. Do You Know Why?
You Need a Data Catalog. Do You Know Why?Precisely
 
BSI Training Certificate
BSI Training CertificateBSI Training Certificate
BSI Training CertificateErik Milton L
 
Disneyland Australia Presentation - International Marketing
Disneyland Australia Presentation - International MarketingDisneyland Australia Presentation - International Marketing
Disneyland Australia Presentation - International Marketingoaivazia
 
International Marketing Plan for Disney\’s Expansion into Shanghai
International Marketing Plan for Disney\’s Expansion into ShanghaiInternational Marketing Plan for Disney\’s Expansion into Shanghai
International Marketing Plan for Disney\’s Expansion into Shanghailgonia3490
 

Recommended

Product Keynote: Denodo 8.0 - A Logical Data Fabric for the Intelligent Enter...
Product Keynote: Denodo 8.0 - A Logical Data Fabric for the Intelligent Enter...Product Keynote: Denodo 8.0 - A Logical Data Fabric for the Intelligent Enter...
Product Keynote: Denodo 8.0 - A Logical Data Fabric for the Intelligent Enter...Denodo
 
Taxonomy Governance and Iteration
Taxonomy Governance and IterationTaxonomy Governance and Iteration
Taxonomy Governance and IterationEnterprise Knowledge
 
Infogix BCBS 239 Implementation Challenges
Infogix BCBS 239 Implementation ChallengesInfogix BCBS 239 Implementation Challenges
Infogix BCBS 239 Implementation ChallengesMichelle Genser
 
Tata s teel team 4
Tata s teel team 4Tata s teel team 4
Tata s teel team 4Rupesh Jain
 
You Need a Data Catalog. Do You Know Why?
You Need a Data Catalog. Do You Know Why?You Need a Data Catalog. Do You Know Why?
You Need a Data Catalog. Do You Know Why?Precisely
 
BSI Training Certificate
BSI Training CertificateBSI Training Certificate
BSI Training CertificateErik Milton L
 
Disneyland Australia Presentation - International Marketing
Disneyland Australia Presentation - International MarketingDisneyland Australia Presentation - International Marketing
Disneyland Australia Presentation - International Marketingoaivazia
 
International Marketing Plan for Disney\’s Expansion into Shanghai
International Marketing Plan for Disney\’s Expansion into ShanghaiInternational Marketing Plan for Disney\’s Expansion into Shanghai
International Marketing Plan for Disney\’s Expansion into Shanghailgonia3490
 
FluMist - Biotech Marketing
FluMist - Biotech MarketingFluMist - Biotech Marketing
FluMist - Biotech Marketingoaivazia
 
Martin Zeiser, Universal Pwn n Play - pacsec -final
Martin Zeiser, Universal Pwn n Play - pacsec -finalMartin Zeiser, Universal Pwn n Play - pacsec -final
Martin Zeiser, Universal Pwn n Play - pacsec -finalPacSecJP
 
End-to-End Data Center Virtualization
End-to-End Data Center VirtualizationEnd-to-End Data Center Virtualization
End-to-End Data Center VirtualizationCisco Canada
 
Disneyinshanghai Social Media Campaign Plan
Disneyinshanghai Social Media Campaign PlanDisneyinshanghai Social Media Campaign Plan
Disneyinshanghai Social Media Campaign PlanRuoshi Li
 
Enabling the Cisco Decoder Ring
Enabling the Cisco Decoder RingEnabling the Cisco Decoder Ring
Enabling the Cisco Decoder RingNeo4j
 
Hong kong disneyland hkd
Hong kong disneyland hkdHong kong disneyland hkd
Hong kong disneyland hkdSudhir Singh Rajput
 
HARRY POTTER Theme Park
HARRY POTTER Theme ParkHARRY POTTER Theme Park
HARRY POTTER Theme ParkEmerito Razon
 
HTC CS Analysis
HTC CS AnalysisHTC CS Analysis
HTC CS Analysisjkwong5
 
Private Cloud Architecture
Private Cloud ArchitecturePrivate Cloud Architecture
Private Cloud ArchitectureDerek Keats
 
Hong kong disneyland case study
Hong kong disneyland case studyHong kong disneyland case study
Hong kong disneyland case studyMohd Farid Awang
 
Sample business plan (online shop)
Sample business plan (online shop)Sample business plan (online shop)
Sample business plan (online shop)Rifat Khan
 
Strategic Management: Walt Disney Case Study
Strategic Management: Walt Disney Case StudyStrategic Management: Walt Disney Case Study
Strategic Management: Walt Disney Case StudyCallie Unruh
 
Entrepreneurship powerpoint slide
Entrepreneurship powerpoint slideEntrepreneurship powerpoint slide
Entrepreneurship powerpoint slideMahlatsi Lerato
 
Sunbrella In Greece
Sunbrella In GreeceSunbrella In Greece
Sunbrella In GreeceJames Cook Univeristy Australia, Singapore Campus
 
Walt Disney World Campaign Project
Walt Disney World Campaign ProjectWalt Disney World Campaign Project
Walt Disney World Campaign ProjectHannah Moore
 
Nick Baker, Tourism Australia - 'The Oprah Effect'
Nick Baker, Tourism Australia - 'The Oprah Effect'Nick Baker, Tourism Australia - 'The Oprah Effect'
Nick Baker, Tourism Australia - 'The Oprah Effect'iStrategy
 
Sakada Phat_Ocean Park_In the Face of Competition from Hong Kong Disneyland_2...
Sakada Phat_Ocean Park_In the Face of Competition from Hong Kong Disneyland_2...Sakada Phat_Ocean Park_In the Face of Competition from Hong Kong Disneyland_2...
Sakada Phat_Ocean Park_In the Face of Competition from Hong Kong Disneyland_2...Phat Sakada
 
Cabarita Description
Cabarita DescriptionCabarita Description
Cabarita DescriptionCindy Wooten
 
Tourism Australia-Business Events Strategy
Tourism Australia-Business Events StrategyTourism Australia-Business Events Strategy
Tourism Australia-Business Events StrategyNavigate Consulting Australia Pty Ltd
 
Disney
DisneyDisney
Disneytwoodsco07
 
Walt report
Walt reportWalt report
Walt reportruquia shah
 
BMAL 710Discussion Board Forum InstructionsDiscussion Board
BMAL 710Discussion Board Forum InstructionsDiscussion Board BMAL 710Discussion Board Forum InstructionsDiscussion Board
BMAL 710Discussion Board Forum InstructionsDiscussion Board JeniceStuckeyoo
 

More Related Content

Viewers also liked

FluMist - Biotech Marketing
FluMist - Biotech MarketingFluMist - Biotech Marketing
FluMist - Biotech Marketingoaivazia
 
Martin Zeiser, Universal Pwn n Play - pacsec -final
Martin Zeiser, Universal Pwn n Play - pacsec -finalMartin Zeiser, Universal Pwn n Play - pacsec -final
Martin Zeiser, Universal Pwn n Play - pacsec -finalPacSecJP
 
End-to-End Data Center Virtualization
End-to-End Data Center VirtualizationEnd-to-End Data Center Virtualization
End-to-End Data Center VirtualizationCisco Canada
 
Disneyinshanghai Social Media Campaign Plan
Disneyinshanghai Social Media Campaign PlanDisneyinshanghai Social Media Campaign Plan
Disneyinshanghai Social Media Campaign PlanRuoshi Li
 
Enabling the Cisco Decoder Ring
Enabling the Cisco Decoder RingEnabling the Cisco Decoder Ring
Enabling the Cisco Decoder RingNeo4j
 
HARRY POTTER Theme Park
HARRY POTTER Theme ParkHARRY POTTER Theme Park
HARRY POTTER Theme ParkEmerito Razon
 
HTC CS Analysis
HTC CS AnalysisHTC CS Analysis
HTC CS Analysisjkwong5
 
Private Cloud Architecture
Private Cloud ArchitecturePrivate Cloud Architecture
Private Cloud ArchitectureDerek Keats
 
Hong kong disneyland case study
Hong kong disneyland case studyHong kong disneyland case study
Hong kong disneyland case studyMohd Farid Awang
 
Sample business plan (online shop)
Sample business plan (online shop)Sample business plan (online shop)
Sample business plan (online shop)Rifat Khan
 
Strategic Management: Walt Disney Case Study
Strategic Management: Walt Disney Case StudyStrategic Management: Walt Disney Case Study
Strategic Management: Walt Disney Case StudyCallie Unruh
 
Entrepreneurship powerpoint slide
Entrepreneurship powerpoint slideEntrepreneurship powerpoint slide
Entrepreneurship powerpoint slideMahlatsi Lerato
 

Viewers also liked (13)

FluMist - Biotech Marketing
FluMist - Biotech MarketingFluMist - Biotech Marketing
FluMist - Biotech Marketing
 
Martin Zeiser, Universal Pwn n Play - pacsec -final
Martin Zeiser, Universal Pwn n Play - pacsec -finalMartin Zeiser, Universal Pwn n Play - pacsec -final
Martin Zeiser, Universal Pwn n Play - pacsec -final
 
End-to-End Data Center Virtualization
End-to-End Data Center VirtualizationEnd-to-End Data Center Virtualization
End-to-End Data Center Virtualization
 
Disneyinshanghai Social Media Campaign Plan
Disneyinshanghai Social Media Campaign PlanDisneyinshanghai Social Media Campaign Plan
Disneyinshanghai Social Media Campaign Plan
 
Enabling the Cisco Decoder Ring
Enabling the Cisco Decoder RingEnabling the Cisco Decoder Ring
Enabling the Cisco Decoder Ring
 
Hong kong disneyland hkd
Hong kong disneyland hkdHong kong disneyland hkd
Hong kong disneyland hkd
 
HARRY POTTER Theme Park
HARRY POTTER Theme ParkHARRY POTTER Theme Park
HARRY POTTER Theme Park
 
HTC CS Analysis
HTC CS AnalysisHTC CS Analysis
HTC CS Analysis
 
Private Cloud Architecture
Private Cloud ArchitecturePrivate Cloud Architecture
Private Cloud Architecture
 
Hong kong disneyland case study
Hong kong disneyland case studyHong kong disneyland case study
Hong kong disneyland case study
 
Sample business plan (online shop)
Sample business plan (online shop)Sample business plan (online shop)
Sample business plan (online shop)
 
Strategic Management: Walt Disney Case Study
Strategic Management: Walt Disney Case StudyStrategic Management: Walt Disney Case Study
Strategic Management: Walt Disney Case Study
 
Entrepreneurship powerpoint slide
Entrepreneurship powerpoint slideEntrepreneurship powerpoint slide
Entrepreneurship powerpoint slide
 

Similar to Disneyland australia

Walt Disney World Campaign Project
Walt Disney World Campaign ProjectWalt Disney World Campaign Project
Walt Disney World Campaign ProjectHannah Moore
 
Nick Baker, Tourism Australia - 'The Oprah Effect'
Nick Baker, Tourism Australia - 'The Oprah Effect'Nick Baker, Tourism Australia - 'The Oprah Effect'
Nick Baker, Tourism Australia - 'The Oprah Effect'iStrategy
 
Sakada Phat_Ocean Park_In the Face of Competition from Hong Kong Disneyland_2...
Sakada Phat_Ocean Park_In the Face of Competition from Hong Kong Disneyland_2...Sakada Phat_Ocean Park_In the Face of Competition from Hong Kong Disneyland_2...
Sakada Phat_Ocean Park_In the Face of Competition from Hong Kong Disneyland_2...Phat Sakada
 
Cabarita Description
Cabarita DescriptionCabarita Description
Cabarita DescriptionCindy Wooten
 
BMAL 710Discussion Board Forum InstructionsDiscussion Board
BMAL 710Discussion Board Forum InstructionsDiscussion Board BMAL 710Discussion Board Forum InstructionsDiscussion Board
BMAL 710Discussion Board Forum InstructionsDiscussion Board JeniceStuckeyoo
 
Why Australia is so successful in tourism?
Why Australia is so successful in tourism?Why Australia is so successful in tourism?
Why Australia is so successful in tourism?GIULIA ROSANIA
 
Polynesian Airline Marketing
Polynesian Airline MarketingPolynesian Airline Marketing
Polynesian Airline MarketingSaurabh Solanki
 
Amusement park in bangladesh
Amusement park in bangladeshAmusement park in bangladesh
Amusement park in bangladeshSarzil Aziz
 
Marketing Plan Assignment
Marketing Plan AssignmentMarketing Plan Assignment
Marketing Plan AssignmentAnas Malik
 
Walt disney company
Walt disney companyWalt disney company
Walt disney companybjclaire
 
Walt disney Case Analysis
Walt disney Case AnalysisWalt disney Case Analysis
Walt disney Case Analysisbjclaire
 

Similar to Disneyland australia (20)

Sunbrella In Greece
Sunbrella In GreeceSunbrella In Greece
Sunbrella In Greece
 
Walt Disney World Campaign Project
Walt Disney World Campaign ProjectWalt Disney World Campaign Project
Walt Disney World Campaign Project
 
Nick Baker, Tourism Australia - 'The Oprah Effect'
Nick Baker, Tourism Australia - 'The Oprah Effect'Nick Baker, Tourism Australia - 'The Oprah Effect'
Nick Baker, Tourism Australia - 'The Oprah Effect'
 
Sakada Phat_Ocean Park_In the Face of Competition from Hong Kong Disneyland_2...
Sakada Phat_Ocean Park_In the Face of Competition from Hong Kong Disneyland_2...Sakada Phat_Ocean Park_In the Face of Competition from Hong Kong Disneyland_2...
Sakada Phat_Ocean Park_In the Face of Competition from Hong Kong Disneyland_2...
 
Cabarita Description
Cabarita DescriptionCabarita Description
Cabarita Description
 
Tourism Australia-Business Events Strategy
Tourism Australia-Business Events StrategyTourism Australia-Business Events Strategy
Tourism Australia-Business Events Strategy
 
Disney
DisneyDisney
Disney
 
Walt report
Walt reportWalt report
Walt report
 
BMAL 710Discussion Board Forum InstructionsDiscussion Board
BMAL 710Discussion Board Forum InstructionsDiscussion Board BMAL 710Discussion Board Forum InstructionsDiscussion Board
BMAL 710Discussion Board Forum InstructionsDiscussion Board
 
Why Australia is so successful in tourism?
Why Australia is so successful in tourism?Why Australia is so successful in tourism?
Why Australia is so successful in tourism?
 
Universal Studios
Universal StudiosUniversal Studios
Universal Studios
 
Polynesian Airline Marketing
Polynesian Airline MarketingPolynesian Airline Marketing
Polynesian Airline Marketing
 
Developing a Marketing Plan for the Port Arthur Historic Sites Sept 2010
Developing a Marketing Plan for the Port Arthur Historic Sites Sept 2010Developing a Marketing Plan for the Port Arthur Historic Sites Sept 2010
Developing a Marketing Plan for the Port Arthur Historic Sites Sept 2010
 
Developing a Marketing Plan for the Port Arthur Historic Sites Sept 2010
Developing a Marketing Plan for the Port Arthur Historic Sites Sept 2010Developing a Marketing Plan for the Port Arthur Historic Sites Sept 2010
Developing a Marketing Plan for the Port Arthur Historic Sites Sept 2010
 
presentation
presentationpresentation
presentation
 
Amusement park in bangladesh
Amusement park in bangladeshAmusement park in bangladesh
Amusement park in bangladesh
 
Marketing Plan Assignment
Marketing Plan AssignmentMarketing Plan Assignment
Marketing Plan Assignment
 
Presentation
PresentationPresentation
Presentation
 
Walt disney company
Walt disney companyWalt disney company
Walt disney company
 
Walt disney Case Analysis
Walt disney Case AnalysisWalt disney Case Analysis
Walt disney Case Analysis
 

More from jkwong5

Sturtevant Mini Project
Sturtevant Mini ProjectSturtevant Mini Project
Sturtevant Mini Projectjkwong5
 
LinkedIn presentation
LinkedIn presentationLinkedIn presentation
LinkedIn presentationjkwong5
 
Cola wars case presentation
Cola wars case presentationCola wars case presentation
Cola wars case presentationjkwong5
 
Ba420 capsim
Ba420 capsimBa420 capsim
Ba420 capsimjkwong5
 
420 illio-presentation
420 illio-presentation420 illio-presentation
420 illio-presentationjkwong5
 
Embrace fitness, l3 c
Embrace fitness, l3 cEmbrace fitness, l3 c
Embrace fitness, l3 cjkwong5
 
Disney In Thailand
Disney In ThailandDisney In Thailand
Disney In Thailandjkwong5
 

More from jkwong5 (7)

Sturtevant Mini Project
Sturtevant Mini ProjectSturtevant Mini Project
Sturtevant Mini Project
 
LinkedIn presentation
LinkedIn presentationLinkedIn presentation
LinkedIn presentation
 
Cola wars case presentation
Cola wars case presentationCola wars case presentation
Cola wars case presentation
 
Ba420 capsim
Ba420 capsimBa420 capsim
Ba420 capsim
 
420 illio-presentation
420 illio-presentation420 illio-presentation
420 illio-presentation
 
Embrace fitness, l3 c
Embrace fitness, l3 cEmbrace fitness, l3 c
Embrace fitness, l3 c
 
Disney In Thailand
Disney In ThailandDisney In Thailand
Disney In Thailand
 

Disneyland australia

  • 1. Disneyland Australia "Disney DownUnder" Group 1 Erin Althoff Samantha Arndt Casey Blakely Khushboo Chaturvedi Jonathan Wong
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. According to our research, kids in Australia will be just as excited to go to Disneyland...
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32. Pro Forma Financial Statements (In Millions) *Figures exclude 1.2 billion in start up costs. 2012 2017 Marketing Australia Media Networks 24 25 Advertising/Promotion Expense 6 7 Expenses Administrative/Corporate 75 80 Consumer Products 86.01 86 Entertainment 25 30 International Parks and Resorts Expenditures 721 450 Less Capital Expenditures from Disneyland Hong Kong and Euro Disney 250 240 Total Capital Expenditure of Disneyland Australia 471 110 Total Expenditures 687.01 338 Earning before Interest and Taxes 638.24 2514.25 Taxes 191.472 779.4175 Net Income 446.768 1734.833
  • 33.