A project I did for Sports Marketing class!

1. The Real Deal
By Wade Leonard
Photo: www.bowlingball.com

3. Bill O’Neill
 Born in Southampton, Pennsylvania – Bill
O’Neill stands at the number two PBA (Pro
Bowlers Association) rank in the nation.
 O’Neill was awarded PBA Rookie of the
Year in his first year of bowling (2005-06).
This past season, O’Neill bowled 14 perfect
300 games, and won two titles, including
the Lumber Liquidators U.S. Open. He is
currently the defending U.S. Open
champion.
Photo:www.pba.com

4. Bill’s Collegiate
Achievements
 Not only outstanding pro bowler, but
excellent collegiate bowler
 First team All American honors all four
years he competed
 Named Bowling Writers Association of
America Best Collegiate Bowler of the
Year 2001, 2003, and 2004
 Honored MVP by the National Collegiate
Bowling Coaches Association
Photo: www.hammerbowling.com

5. Striker O’Neill’s
 Where does the name come from?
 Although “Striker” is not unique to just Bill
“O’Neill,” he is the first bowler to have a Nike
shoe, so he can claim it first
 The slogan, “The Real Deal,” comes from
Bill’s nickname
Photo: www.buckslocalsports.com

6. Striker O’Neill’s
 The shoe will feature ultimate
protection from potential falling bowling
balls, along with a special sole so he
doesn’t slide down the lane
 The signature shoe will be colored
reds, blacks, and light blues to match
O’Neill’s signature jersey
Photo:www.tournamentguidemag.com

7. Created using NIKEiD – www.nikeid.nike.com

8. Why choose O’Neill?
 Bill O’Neill is one of the top PBA Bowlers
 Bill O’Neill is currently the defending US
Open Champion
 Bill O’Neill was an outstanding collegiate
bowler
 Bill O’Neill makes numerous television
appearances during the season
 He earned around half of $1,000,000 in the
past season – how much could he make
for you (Nike)?

9. Resources
 Information:
 http://www.pba.com/Bowlers/Bowler/14933
 http://www.en.wikipedia.org/wiki/Bill_O'Neill_(bo
wler)
 Photos:
 www.hammerbowling.com
 www.tournamentguidemag.com
 www.buckslocalsports.com
 www.pba.com
 www.bowlingball.com
 Shoe Design:
 www.nikeid.nike.com