Drive Traffic and Engagement with Widgets and Applications

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Jeremy Lockhorn

Introductory presentation to Power Panel: Widgets and Applications - The New Media Network

Business Technologie

Power Panel: Widgets & Applications – The New Media Network MODERATOR: Chris Duskin, Omniture PANELISTS: Sonya Chowla , Slide Jeremy Lockhorn , Avenue A | Razorfish Ben Pashman , Gigya Carnett Williams , Sprout Builder

Power Panel Power Objectives ,[object Object],[object Object]

Power Panel: Widgets & Applications – The New Media Network PANELIST: Jeremy Lockhorn , Avenue A | Razorfish

Digital advertising 1.0: drive traffic to your site

Digital advertising 2.0: drive your site to the traffic

Power Panel: Widgets & Applications – The New Media Network PANELIST: Sonya Chowla , Slide

SuperPoke! Case Study: Juno ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Slide Confidential

Video Distribution Success Stories Electronic Arts – Burnout Paradise FunWall delivered 450,000 EA game trailer views in 7 days The FunWall placement pushed EA’s trailer to the #42 video on YouTube overall ,[object Object],[object Object],Slide Confidential

Power Panel: Widgets & Applications – The New Media Network PANELIST: Ben Pashman , VP of Sales & Business Development Gigya, Inc.

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Gigya Socialize Gigya Socialize : Integrate Social Functionality Into Your Site Once and Enjoy Universal Connections Across FB, MySpace, and Other SN’s APIs Top social networks like Facebook and MySpace are opening up their users’ friend information for use on third-party websites

Make your widget SIMPLE, SHINY and SHAREABLE - Universal McCann TrendMarker, February 2008 Analysts agree . . .

Power Panel: Widgets & Applications – The New Media Network PANELIST: Carnet Williams , Sprout Builder

A Framework for Widget Success ,[object Object],[object Object],[object Object],[object Object]

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Drive Traffic and Engagement with Widgets and Applications

1. Power Panel: Widgets & Applications – The New Media Network MODERATOR: Chris Duskin, Omniture PANELISTS: Sonya Chowla , Slide Jeremy Lockhorn , Avenue A | Razorfish Ben Pashman , Gigya Carnett Williams , Sprout Builder

3. Power Panel: Widgets & Applications – The New Media Network PANELIST: Jeremy Lockhorn , Avenue A | Razorfish

4. Advertising 1.0: Grab attention

5. Digital advertising 1.0: drive traffic to your site

6. Advertising 2.0: EARN attention

7. Digital advertising 2.0: drive your site to the traffic

10. Power Panel: Widgets & Applications – The New Media Network PANELIST: Sonya Chowla , Slide

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12.

13. Power Panel: Widgets & Applications – The New Media Network PANELIST: Ben Pashman , VP of Sales & Business Development Gigya, Inc.

14.

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16. Gigya Socialize Gigya Socialize : Integrate Social Functionality Into Your Site Once and Enjoy Universal Connections Across FB, MySpace, and Other SN’s APIs Top social networks like Facebook and MySpace are opening up their users’ friend information for use on third-party websites

17. Make your widget SIMPLE, SHINY and SHAREABLE - Universal McCann TrendMarker, February 2008 Analysts agree . . .

18. Power Panel: Widgets & Applications – The New Media Network PANELIST: Carnet Williams , Sprout Builder

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Drive Traffic and Engagement with Widgets and Applications

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