The document describes an interactive experience for viewers watching Shark Week that enhances the television broadcast in real-time across digital platforms. It allows fans to socially engage with each other and access exclusive behind-the-scenes content while watching the nightly broadcasts. Viewers can also participate in trivia games and polls tied to what is happening on the show to compete to improve their rank and win prizes.

5. The “Buzz” area lets fans socially engage each other while they watch. A flow of comments from Twitter, Facebook, and Discovery brings the community together.

6. A key incentive for viewers is the ability to access Behind The Scenes content that isn’t available anywhere else. It provides the “inside story” to fans that crave a VIP experience.

7. Behind The Scenes content can include video, photos, and stories from the production crew. The content can be quickly shared via Facebook and Twitter by viewers to their friends.

8. A gaming element allows fans to compete with trivia and predictions tied to what’s happening on-air at that moment. Fans compete to improve their “Shark Rank” and win prizes.

9. Synchronized to on-air spots, the Co-Viewing experience can present video interstitials, polls, and additional content that complement the commercial.