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E-TRIBAL MARKETING

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What is E-Tribal marketing?
What is E-Tribal marketing? Tribal marketing n. A marketing strategy that attempts to create social groups or communities that are centered around a product or service. The credo of tribal marketing is that postmodern people are looking for products and services that not only enable them to be freer, but can also link them to others, to a community, to a tribe. - “Tribal MarketingVol 4,No.11: Dec 2005,John”
What is the Need ?
[object Object]
A twitter account set up in protest collected nearly 5000 followers.
“Make your own Gap Logo” site went viral on the internet, promoting nearly 14,000 parody versions. ,[object Object]
Power flows to the consumer.
Pushing your ideas on People.
The Power is with the marketer.,[object Object]
BB Traveler Mug was FedEx with Overnight Priority COST Creating passion vs.

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E-TRIBAL MARKETING

  • 1. What is E-Tribal marketing?
  • 2. What is E-Tribal marketing? Tribal marketing n. A marketing strategy that attempts to create social groups or communities that are centered around a product or service. The credo of tribal marketing is that postmodern people are looking for products and services that not only enable them to be freer, but can also link them to others, to a community, to a tribe. - “Tribal MarketingVol 4,No.11: Dec 2005,John”
  • 3. What is the Need ?
  • 4.
  • 5. A twitter account set up in protest collected nearly 5000 followers.
  • 6.
  • 7. Power flows to the consumer.
  • 8. Pushing your ideas on People.
  • 9.
  • 10. BB Traveler Mug was FedEx with Overnight Priority COST Creating passion vs.
  • 11. Water Walk (TOMS shoes and Wishing Well) http://www.youtube.com/user/Breathforthemute Connect with different communities and form associations or extended identities. lead a movement make a change
  • 12. Informal Interview with Shira Abel ShiraAbel, Marketing Director at Aniboom. Animation production / IP creation / distribution http://www.facebook.com/aniboom http://www.twitter.com/aniboom http://www.youtube.com/aniboom Her key takeaways on online community marketing Do let people criticize Correct misinformation If people don't like something or disagree - that's allowed Answer back If there's a complaint that you view as a valid one, apologize & fix it Give