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Email is broken and
it’s time to fix it
Research and Responses to Information and Email Overload
The Costs of
Information Overload
“In fact, research conducted…shows that the
problem cost the U.S. economy around $997
billion in 2010.”
- Jonathan Spira, 2011. Information Overload: None Are Immune. Information
Management, 21(5), 32.
“But one calculation by Nathan Zeldes and two other
researchers put Intel’s annual cost of reduced efficiency, in the
form of time lost to handling unnecessary e-mail and
recovering from information interruptions, at nearly $1 billion.”
- Paul Hemp. (2009). Death by information overload. Harvard Business
Review, 87(9), 83–89. Harvard Business School Publication Corp.
Comparing the Costs of Two Evils

                         $1,000.00
                          $900.00
                          $800.00
Costs in Billions of $




                          $700.00
                          $600.00
                          $500.00
                          $400.00
                          $300.00
                          $200.00
                          $100.00
                               $-
                                     Information Overload   Spam Control
“A study by Microsoft researchers tracking the e-mail habits of
coworkers found that once their work had been interrupted by
an e-mail notification, people took, on average, 24 minutes to
return to the suspended task.”
- Paul Hemp. (2009). Death by information overload. Harvard Business
Review, 87(9), 83–89. Harvard Business School Publication Corp.
“Stressed IT professionals are linked to issues of organizational
commitment, turnover intentions, and work exhaustion.”
“Two recent studies have emphasized the importance of technostress by studying
the impacts of technostress. These studies have found that individuals experiencing
technostress have lower productivity and job satisfaction, and decreased
commitment to the organization.”
- Ayyagari, R., Grover, V., & Purvis, R. (2011). Technostress: Technological
Antecedents and Implications. MIS Quarterly, 35(4), 831-858.
What are the causes?
What do we
already know?
It’s a big issue to a lot of people!
 Wrote a quick post (rebuttal) and put it on Hacker News:
  ―Email is not broken, we are.‖

 Got up to #3 position within an hour, generated 30
  comments and 53 points (as of now)
   50/50 on the positive/negative tone of the comment

 Traffic bump?
It’s a big issue to a lot of people!
It’s a big issue to a lot of people!
 7,415+ views on that post

 80 Twitter shares

 11 Google+ shares

 MY SERVER SURVIVED! 
Existing Research
 Information overload proposed as idea in
  1970’s, research began in earnest in the late 80’s, early
  90’s.

 Email overload research began in mid-90’s.

 Split across psychological and HCI barriers, little
  treatment in the management sciences.
Existing Research
 Influential researchers with an email overload focus:
   Nicolas Duchenaut (Xerox PARC)
   Victoria Bellotti (Xerox PARC)
                                                Heavily
   Steve Whittaker (University of Sheffield)
   Danyel Fisher (Microsoft Research)          practitioner
   Eric Horvitz (Microsoft Research)           driven
   Bernard Kerr (IBM Research)
Email = Tasks ≠ Communication
 Email is now about tasks
   Multiple researchers have found that email has morphed
     beyond long-form communication into a task center.

 The more involved the task the higher the overload
   “However, neither rapid-response nor extended-response tasks
     are, we believe, the source of the biggest headache in
     managing “e-mail overload” (as defined in Whittaker and
     Sidner, 1996). We believe that a significant source of
     overloading is an overlooked factor that we call
     interdependent task management”
     (Bellotti et al., 2005).
The Overall Cause of Email Overload

 “Bellotti et al., examining email as a center for
 tasks, found that users’ perceptions of
 overload corresponds to the number of
 unresolved tasks in the users’ inbox (and not
 the volume of messages incoming).”
                             - Hogan and Fisher, 2006
Common Coping Techniques
 Filing for organization
   “Action” folders for specific items
   Massive folder structures for recall


 Attention Manipulation
   Marking read messages as unread
   Resending messages to oneself to remember them
   Forwarding to others
Bad Behaviors
 Not communicating interaction expectations (social
  contract)
 Multicasting (CC spam, for every 100 people CC’ed, the
  org loses 8 hours of working time)
 Over-delegation resulting from the ―cheapness‖ of email

 Constant email checking means you never achieve full
  productivity
 Most of the common coping methods mentioned on the
  previous slide
Overload 2012 - San Francisco
Information Overload
Resource Group (IORG)
Productivity vs. Acceleration
 In a nutshell, current thinking and practice has confused
  productivity with doing more faster, or acceleration.

 ―Time out is a punishment because of our focus on
  productivity as a society.‖ – David Levy

 ―In this post-industrialist society, we don’t have a very
  good definition of productivity.‖ – Jonathan Spira

 Only 5% of a knowledge worker’s day is available for
  reflection and deep thinking
Technostress
 A real physical problem causing increased stress, decreased
   health, poor productivity and job satisfaction, family life
   conflicts, and increased turnover likelihood.

 Most likely caused by fragmentation of work

 ―In an information economy, attention is a scarce resource‖
   (Ayyagari et al., 2011). Scattering attention squanders both our
   competitive advantage as well as our wellbeing.

 Executives deal with ~300 messages a day, with 40 requiring
   quality, complex decisions—
   too many (Zeldes, 2010).
Technical Solutions
Research-Driven Solutions
 Appraisers (weighted rules) – Terry, 1993

 Priorities System – Horvitz et al., 1999

 TaskMaster – Bellotti et al., 2003

 Auto-filing using intelligent agents – Whittaker, 2005

 Classifying messages by type - Coussement et al., 2008
Industry-Driven Solutions
Industry-Driven Solutions
Industry-Driven Solutions
Industry-Driven Solutions
Tech solutions have been tried, but few
have stuck or been implemented.

           WHY?                     SOLUTIONS
 Incomplete                  Only build small tools that
  implementations (ie, you      can integrate with existing
  can’t replace Outlook)        clients and solutions

 Lack of actionable data     We need an email
                                anonymizer for research
Solutions:
Technical Ideas
T-Idea: Present messages based on
context (time available, place)
T-Idea: Present messages based on
context (time available, place)
T-Idea: Present messages based on
context (time available, place)
T-Idea: Autosuggest related
resources
T-Idea: Visual indicator of availability
and current overload measure
Solution:
Behavioral Education
What type of email manager are
you?
Re-establish the Social Contract!

 Decide on your email checking and response
  habits, both personally and as a team.
 Write down these expectations as a charter
  or as a contract, publish for the team.
 Define what will happen when people need
  faster responses, be aware of the habits of
  others.
Tips: Do these NOW!

1. Turn off desktop alerts in your
  email client
2. Put your receiving on a
  schedule, block out email
  times during your day
Turn off desktop alerts
Schedule send/receive times
Schedule send/receive times
Schedule send/receive times
Future Research
 We need more usable/minable data. Create an email collection
   system that sits at the server level and collects anonymized
   data to create a corpus for researchers.
 Knowledge management science to replace our existing and
   unfitting industrialist management science
 Productivity vs. Acceleration

 Attention self-manipulation: what and why do people
   repurpose tools to deal with perceived overload? Do they
   realize the harmful effects?
 UI’s to break the message inbox
   and line item metaphors.

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Email Overload: Causes, Costs and Solutions

  • 1. Email is broken and it’s time to fix it Research and Responses to Information and Email Overload
  • 3. “In fact, research conducted…shows that the problem cost the U.S. economy around $997 billion in 2010.” - Jonathan Spira, 2011. Information Overload: None Are Immune. Information Management, 21(5), 32.
  • 4. “But one calculation by Nathan Zeldes and two other researchers put Intel’s annual cost of reduced efficiency, in the form of time lost to handling unnecessary e-mail and recovering from information interruptions, at nearly $1 billion.” - Paul Hemp. (2009). Death by information overload. Harvard Business Review, 87(9), 83–89. Harvard Business School Publication Corp.
  • 5. Comparing the Costs of Two Evils $1,000.00 $900.00 $800.00 Costs in Billions of $ $700.00 $600.00 $500.00 $400.00 $300.00 $200.00 $100.00 $- Information Overload Spam Control
  • 6. “A study by Microsoft researchers tracking the e-mail habits of coworkers found that once their work had been interrupted by an e-mail notification, people took, on average, 24 minutes to return to the suspended task.” - Paul Hemp. (2009). Death by information overload. Harvard Business Review, 87(9), 83–89. Harvard Business School Publication Corp.
  • 7. “Stressed IT professionals are linked to issues of organizational commitment, turnover intentions, and work exhaustion.” “Two recent studies have emphasized the importance of technostress by studying the impacts of technostress. These studies have found that individuals experiencing technostress have lower productivity and job satisfaction, and decreased commitment to the organization.” - Ayyagari, R., Grover, V., & Purvis, R. (2011). Technostress: Technological Antecedents and Implications. MIS Quarterly, 35(4), 831-858.
  • 8. What are the causes?
  • 9.
  • 10.
  • 11.
  • 13. It’s a big issue to a lot of people!  Wrote a quick post (rebuttal) and put it on Hacker News: ―Email is not broken, we are.‖  Got up to #3 position within an hour, generated 30 comments and 53 points (as of now)  50/50 on the positive/negative tone of the comment  Traffic bump?
  • 14. It’s a big issue to a lot of people!
  • 15. It’s a big issue to a lot of people!  7,415+ views on that post  80 Twitter shares  11 Google+ shares  MY SERVER SURVIVED! 
  • 16. Existing Research  Information overload proposed as idea in 1970’s, research began in earnest in the late 80’s, early 90’s.  Email overload research began in mid-90’s.  Split across psychological and HCI barriers, little treatment in the management sciences.
  • 17. Existing Research  Influential researchers with an email overload focus:  Nicolas Duchenaut (Xerox PARC)  Victoria Bellotti (Xerox PARC) Heavily  Steve Whittaker (University of Sheffield)  Danyel Fisher (Microsoft Research) practitioner  Eric Horvitz (Microsoft Research) driven  Bernard Kerr (IBM Research)
  • 18. Email = Tasks ≠ Communication  Email is now about tasks  Multiple researchers have found that email has morphed beyond long-form communication into a task center.  The more involved the task the higher the overload  “However, neither rapid-response nor extended-response tasks are, we believe, the source of the biggest headache in managing “e-mail overload” (as defined in Whittaker and Sidner, 1996). We believe that a significant source of overloading is an overlooked factor that we call interdependent task management” (Bellotti et al., 2005).
  • 19. The Overall Cause of Email Overload “Bellotti et al., examining email as a center for tasks, found that users’ perceptions of overload corresponds to the number of unresolved tasks in the users’ inbox (and not the volume of messages incoming).” - Hogan and Fisher, 2006
  • 20. Common Coping Techniques  Filing for organization  “Action” folders for specific items  Massive folder structures for recall  Attention Manipulation  Marking read messages as unread  Resending messages to oneself to remember them  Forwarding to others
  • 21. Bad Behaviors  Not communicating interaction expectations (social contract)  Multicasting (CC spam, for every 100 people CC’ed, the org loses 8 hours of working time)  Over-delegation resulting from the ―cheapness‖ of email  Constant email checking means you never achieve full productivity  Most of the common coping methods mentioned on the previous slide
  • 22. Overload 2012 - San Francisco Information Overload Resource Group (IORG)
  • 23. Productivity vs. Acceleration  In a nutshell, current thinking and practice has confused productivity with doing more faster, or acceleration.  ―Time out is a punishment because of our focus on productivity as a society.‖ – David Levy  ―In this post-industrialist society, we don’t have a very good definition of productivity.‖ – Jonathan Spira  Only 5% of a knowledge worker’s day is available for reflection and deep thinking
  • 24. Technostress  A real physical problem causing increased stress, decreased health, poor productivity and job satisfaction, family life conflicts, and increased turnover likelihood.  Most likely caused by fragmentation of work  ―In an information economy, attention is a scarce resource‖ (Ayyagari et al., 2011). Scattering attention squanders both our competitive advantage as well as our wellbeing.  Executives deal with ~300 messages a day, with 40 requiring quality, complex decisions— too many (Zeldes, 2010).
  • 26. Research-Driven Solutions  Appraisers (weighted rules) – Terry, 1993  Priorities System – Horvitz et al., 1999  TaskMaster – Bellotti et al., 2003  Auto-filing using intelligent agents – Whittaker, 2005  Classifying messages by type - Coussement et al., 2008
  • 31. Tech solutions have been tried, but few have stuck or been implemented. WHY? SOLUTIONS  Incomplete  Only build small tools that implementations (ie, you can integrate with existing can’t replace Outlook) clients and solutions  Lack of actionable data  We need an email anonymizer for research
  • 33. T-Idea: Present messages based on context (time available, place)
  • 34. T-Idea: Present messages based on context (time available, place)
  • 35. T-Idea: Present messages based on context (time available, place)
  • 37. T-Idea: Visual indicator of availability and current overload measure
  • 39. What type of email manager are you?
  • 40. Re-establish the Social Contract!  Decide on your email checking and response habits, both personally and as a team.  Write down these expectations as a charter or as a contract, publish for the team.  Define what will happen when people need faster responses, be aware of the habits of others.
  • 41. Tips: Do these NOW! 1. Turn off desktop alerts in your email client 2. Put your receiving on a schedule, block out email times during your day
  • 45.
  • 47. Future Research  We need more usable/minable data. Create an email collection system that sits at the server level and collects anonymized data to create a corpus for researchers.  Knowledge management science to replace our existing and unfitting industrialist management science  Productivity vs. Acceleration  Attention self-manipulation: what and why do people repurpose tools to deal with perceived overload? Do they realize the harmful effects?  UI’s to break the message inbox and line item metaphors.