For use and adaptation in Empathy Mapping exercise. For more on the method and its variations, see businessmodelgeneration.com; http://www.gogamestorm.com/wiki/index.php?title=Empathy_Map and www.xplane.com This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.

1. Customer Segment
Thinking and feeling
What is important to the customer?
What are his hopes, dreams, fears?
Seeing Hearing
What does the customer’s What influences
environment look like? the customer?
Pains Gains
What obstacles or challenges What does he hope to acheive,
does the customer have? and how might he measure success?
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