Social media is not the strategy. Social media is a tactic in your online marketing strategy. Putting up a Facebook page and starting a Twitter account is not enough. This slide is part of a longer post: http://uber.la/2012/03/defining-social-media/ For more: http://uber.la John McElhenney @jmacofearth

1. An Online Marketing Strategy Includes Social
This is Not a Social
MediaStrategy
BASICS
1. Goals
2. Plan
3. Analysis
4. Improve
This is an Online Strategy John McElhenney3-2-12 / CC: share w/attribution
www.uber.la / social media innovation group
That Includes Social Media
Content Planning & Publishing Analytics & Demographics Mapping To Goals