group 10 step marketing plan

1. KIDNEY ZEN Revitalizing YOU and your kidneys

2. 10 Step Marketing Plan for Asuncion, Enatsu, Generoso, Lee Hok, Reyes Ateneo Graduate School of Business January 2010

7. Gives them esteem and pleasure So that they can do more in life Need Dialysis treatment

11. 3.b Kidney Zen targets the niche: high price, high quality of service Kidney Zen The Medical City St. Lukes Renal Care Hemotek Price High High High Low Low Quality Service High High High Basic Basic Add- on services      Location Standalone- Greenhills Hospital-based, Pasig Hostpital Based, QC Stand alone, QC Standalone, QC Operating hours Monday to Sunday 3 shifts Monday to Sat, 3 shifts Monday to Sat, 3 shifts Monday to Sat, 2 shifts Monday to Sat, 2 shifts packages Wellness package, Fun package, Feast package none none Re-use package Re-use package

12. 3b. Kidney Zen covers the niche market, high price and quality with add on services Hemotek, Renal Care The Medical City, St. Luke’s Kidney Zen : WELLNESS/FEAST Package Kidney Zen : FUN Package PRICE/SERVICE MATRIX Basic Service High Quality Service Add on services Premium price Mid price Low price

21. 6.a. Kidney Zen SERENITY BLISS SOUL Dialysis Center

22. 6a. Competitors Hospital X Hemotek

28. 8. Making Kidney Zen Well-known

29. 8. Making Kidney Zen Well-known

30. 8b. Competitor’s promo: St. Luke’s

31. 8b. Competitor’s promo: The Medical City

32. 8b. Competitor’s promo: Hemotek

33. 8b. Competitor’s promo:Renal Care

35. 9. Kidney Zen is strategically located at Greenhills area

36. 9. Kidney Zen is strategically located at Greenhills area

38. Summary

41. 10 Step Marketing Plan for Asuncion, Enatsu, Generoso, Lee Hok, Reyes Ateneo Graduate School of Business January 2010

42. KIDNEY ZEN Revitalizing YOU and your kidneys