How can social technologies be used to drive processes and innovation? Delivered at Oracle/AIIM Social Business Seminar in NYC.

1. How
Social
Business
is
Driving
Innova4on
John
Mancini,
President,
AIIM
Blog
=
Digital
Landfill
Twi<er,
LinkedIn
&
Facebook
=
@jmancini77
Email
=
johnmancini@aiim.org

2. A
technology
ImplicaJons
How
do
I
use
inflecJon
social
point
business
to
drive
innovaJon?

3. Core
Beliefs
1. EffecJve
informaJon
management
ma<ers.
2. InformaJon
professionals
ma<er.
3. CollecJve
experience
ma<ers.
4. BOTH
users
and
suppliers
ma<er.
If
you
are
an
informaJon
professional,
AIIM
is
your
place!

4. A
technology
inflecJon
point

5. Systems
of
Record

6. Era
Mainframe
Mini
PC
Internet
???
Systems
of
Record
Years
1960-­‐1975
1975-­‐1992
1992-­‐2001
2001-­‐2009
2010-­‐2015
Typical
A
batch
A
dept
A
A
web
thing
???
trans
process
document
page
managed
Best
Digital
known
IBM
Microsob
Google
???
Equipment
company
Content
Image
Document
Content
mgmt
Microfilm
???
Mgmt
Mgmt
Mgmt
focus

7. Social
everywhere.
h<p://www.flickr.com/photos/mymollypop/2645589819

8. Social
everywhere.
• Outside
the
firewall…
– 1,330
years
worth
of
Jme
spent
every
day
on
Facebook.
– 800M
Facebook
users.
– 50%
log
in
on
any
day.
– 250M
photos
uploaded
per
day.
– Inside
the
firewall
(per
AIIM
Industry
Watch)…
– Only
38%
have
an
enterprise
social
strategy.
– But
27%
now
view
social
as
infrastructure.

9. Mobile
everywhere.
h<p://www.flickr.com/photos/sco<vanderchijs/4912947547

10. Mobile
everywhere.
• Mobile
subscribers
have
grown
from
719M
in
2000
(60%
in
developed
world)
to
5.6M
today
(70%
in
the
developing
world).
• Only
835M
out
of
5.6M
devices
are
smartphones.
• q4:10
-­‐
smartphones
+
tablets
>
notebooks
+
desktops.
• q2:10
-­‐
Windows
operaJng
systems
<
50%
of
Internet
enabled
devices.
• Mobile
is
the
only
access
point
for
1/3
of
Internet
users.

11. Systems
of
Engagement
Social
and
Era
Mainframe
Mini
PC
Internet
Cloud
Systems
of
Record
Years
1960-­‐1975
1975-­‐1992
1992-­‐2001
2001-­‐2009
2010-­‐2015
Typical
A
batch
A
dept
A
A
web
An
thing
trans
process
document
page
interacJon
managed
Best
Digital
known
IBM
Microsob
Google
Facebook
Equipment
company
Content
Social
Image
Document
Content
mgmt
Microfilm
Business
Mgmt
Mgmt
Mgmt
focus
Systems

12. Considera4on
Systems
of
Record
Systems
of
Engagement
Focus
TransacJons
InteracJons
Governance
Command
&
Control
CollaboraJon
Core
Elements
Facts
&
Commitments
Ideas
&
Nuances
Value
Single
Source
of
Truth
Discovery
&
Dialog
Standard
Accurate
&
Complete
Immediate
&
Accessible
Content
Authored
Communal
Primary
Record
Type
Documents
ConversaJons
Searchability
Easy
Hard
Usability
User
is
trained
User
“knows”
Accessibility
Regulated
&
Contained
Ad
Hoc
&
Open
RetenJon
Permanent
Transient
Policy
Focus
Security
(Protect
Assets)
Privacy
(Protect
Users)

13. A
technology
ImplicaJons
inflecJon
point

14. A
new
CIO
Mandate
From
risk/cost
to
value/engage

15. Marchand’s
Strategic
Add
value
Informa4on
customers
and
Alignment
markets
Framework
Minimise
Risks
Reduce
Costs
market,
financial,
transacJon
and
legal,
processes
operaJonal
risks
Create
New
Reality
Intelligence
(social,
poliJcal,
technological,
etc)

16. Rising
expectaJons
For
end
users
and
the
business

17. 18-­‐30
“I
expect
to
use
the
same
type
of
47%
networking
tools
with
my
31-­‐45
business
colleagues
as
I
37%
do
with
my
friends
and
>45
family.”
31%
Source:
AIIM

18. “I
believe
that
18-­‐30
the
‘wisdom
of
57%
the
crowds’
improves
31-­‐45
informa4on
quality
”
49%
>45
33%
Source:
AIIM

19. Photo
source
=
h<p://www.flickr.com/photos/noJonscapital/5225049493/

20. The
challenge
of
compounding
Reten8on
vs.
disposi8on

21. 17%
Amount
of
IT
budget
spent
on
storage
30%
Annual
change
in
Storage
costs
59.8
cents
per
gigabyte
(Dec
2005)
8.2
cents
per
gigabyte
(August
2010)
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
Informa4on
growth
per
IDC

22. A
new
risk/reward
balancing
act
The
pendulum
swings

23. “…fully
networked
enterprises
are
not
only
more
likely
to
be
market
leaders
or
to
be
gaining
market
share
but
also
use
management
pracJces
that
lead
to
margins
higher
than
those
of
companies
using
the
Web
in
more
limited
ways…”

25. Stuck
in
the
Paper
Paradigm
Knot

26. “Linked
informaJon
such
as
pictures
and
websites
is
not
part
of
the
archive,
and
the
Library
has
no
plans
to
collect
the
linked
sites.”

27. When
is
“social”
a
Federal
“record?”
• Is
the
informaJon
unique
and
not
available
anywhere
else?
Is
it
a
record?
• Does
it
contain
evidence
of
an
agency’s
policies,
business,
mission,
etc.?
• Is
the
tool
being
used
in
relaJon
to
an
agency’s
work?
• Is
there
a
business
need
for
the
informaJon?
• Does
it
document
a
transacJon
or
decision?
Source
=
h<p://www.archives.gov/records-­‐mgmt/bulleJns/2011/2011-­‐02.html

28. If
the
answers
to
ANY
of
the
above
quesJons
are
yes,
then
the
content
is
likely
to
be
a
Federal
record.
Source
=
h<p://www.archives.gov/records-­‐mgmt/bulleJns/2011/2011-­‐02.html

29. When
the
heck
is
social
content
NOT
a
Federal
Record
under
this
definiJon?
Source
=
h<p://www.archives.gov/records-­‐mgmt/bulleJns/2011/2011-­‐02.html

30. Considered
remedies:
• 87%
Social
Media
Policy
• 86%
Employ
training
• 85%
Capturing
confidenJal
data
• 85%
Data
loss
prevenJon
• 84%
Data
management
technology
• 82%
Archive
sensiJve
info
Source:
Symantec
h<p://bit.ly/niAPxy

31. A
technology
ImplicaJons
How
do
I
use
inflecJon
social
point
business
to
drive
innovaJon?

32. IntegraJon
of
social
into
business
processes
Role
Before
the
empowered
era
New
opportuni4es
CEO
OpJmize
customer
sales
and
Encourage
direct
engagement
expenses;
manage
top-­‐down
with
customers;
promote
cross-­‐
organizaJonal
structures
organizaJonal
collaboraJon
CommunicaJons
Use
email,
Web,
print
and
Use
video
and
social
channels
to
social
channels
for
outbound
promote
interacJve
communicaJon
communicaJons
Customer
service
Serve
customers
at
the
lowest
Engage
customer
directly
using
possible
cost
social
and
mobile
technologies
HR
Use
teacher-­‐based
classroom
Harness
video
and
social
or
online
training
technology
for
peer-­‐led
learning
and
development
MarkeJng
Treat
customers
as
a
target
Harness
empowered
customers
populaJon
to
be
reached
and
as
a
markeJng
channel
that
influenced
influences
others
Sales
Use
tradiJonal
channels
to
Use
mobile
and
social
speak
directly
with
customers
technologies
to
speak
directly
Source:
Forrester
with
customers

33. The
benefits
of
the
networked
enterprise
%
repor4ng
median
Employee
benefits
this
improve
Inc
speed
of
knowledge
access
77%
30%
Reducing
communicaJons
costs
60%
10%
Inc
speed
of
access
to
internal
experts
52%
30%
Decreasing
travel
costs
44%
20%
Inc
employee
saJsfacJon
41%
20%
Reduce
operaJonal
costs
40%
20%
Reduce
Jme
to
market
29%
20%
Inc
#
of
successful
innovaJons
28%
20%
Inc
revenues
18%
15%
Source = McKinsey Quarterly, The rise of the networked enterprise

34. More
than
35%
of
P&G’s
new
products
come
from
customer
and
partner
networks
Source:
Former
CEO
A.G
Lafley,
HBS

35. Use
Case:
Sales
and
MarkeJng
Co-­‐operaJon
• Between
2.5x
and
3x
improvement
in
Sales
and
MarkeJng
co-­‐operaJon
Photo:
h<p://www.flickr.com/photos/steve-­‐brandon/382505744/sizes/l/in/photostream/

36. Use
Case:
Enterprise
Q&A
• 38%
of
organizaJons
get
half
or
more
of
answers
from
unexpected
sources.
Photo:
h<p://www.flickr.com/photos/gamingunion/5842848685/sizes/l/in/photostream/

37. Use
Case:
Open
InnovaJon
• 48%
have
surfaced
major
changes
to
internal
processes
• 34%
have
come
up
with
major
changes
to
external
offerings
Photo:
h<p://www.flickr.com/photos/rlukebryant/2061264570/

38. Strategies
for
Success

40. How
to
get
started?
www.aiim.org/roadmap

41. Rise
of
the
“Professional
roles
focused
on
informa8on
management
will
InformaJon
be
different
to
that
of
Professional
established
IT
roles.
An
informa8on
professional
will
not
be
one
type
of
role
or
skill
set,
but
will
in
fact
have
a
number
of
specializaJons.”
Deb
Logan
and
Regina
Casonata,
Gartner

42. PROFESSIONAL
CERTIFICATION
covering
the
broad
based
body
of
knowledge
that
every
informaJon
professional
needs
to
understand.
DOMAINS
FOCUS
AREAS
Enterprise
search,
Business
intelligence,
Master
Access/
Use
data
management,
Text
analyJcs
InformaJon
capture,
BPM,
KM,
Email
Capture/Manage
management,
Content
management
CollaboraJon,
Social
media,
Info
workplace,
IM,
Collaborate/Deliver
TelecommuJng
support,
Web
conferencing
Security,
RM,
Data
privacy,
DRM,
Archiving,
Secure/Preserve
eDiscovery
Info
architecture,
Technical
architecture,
Cloud
Architecture/Systems
compuJng,
Mobile
apps,
Websites
and
portals
Strategic
planning,
Building
business
case,
Impl
Plan/Implement
planning,
Req
def,
SoluJon
design,
Change
mgmt

43. How
Social
Business
is
Driving
Innova4on
John
Mancini,
President,
AIIM
Blog
=
Digital
Landfill
Twi<er,
LinkedIn
&
Facebook
=
@jmancini77
Email
=
johnmancini@aiim.org