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Social Networking  : Using Facebook, LinkedIn and Twitter to Enhance Your Business

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John Maver
John Maver

Presentation given by John Maver to NAPO-NE.

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Social Networking  : Using Facebook, LinkedIn and Twitter to Enhance Your Business Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
About Thought Labs We help companies create and implement social media strategies that: Make connections with their customers Engage those customers to get real-time feedback Interpret that feedback into concrete actions Clients Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
Today’s Agenda Brief Overview of Social Networks Starting with a Strategy  Using the Platforms Effectively Dealing with Negative Feedback Metrics and Monitoring Questions Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
Social Network Overview Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
#1 Social Network Over 250 million users More than two-thirds of Facebook users are outside of college The fastest growing demographic is those 35 years old and older More than 8 million users become fans of Public Profiles each day Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
Public Profiles are exploding Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
Fastest growing Over 11.5 million users Since June of 2008, has grown by 1,460 % Reaches 10.7 percent of all active Internet users Most people follow less that 100 people and are followed by 100 people 5% of users account for 75% of all activity, and 10% of users account for 86%. Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
Brands are interacting on Twitter Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
Twitter is for adults Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
Business Relationship Builder Over 43 million users 1 million users added every 17 days. 56% of users are “individual contributors”, 16% are management level, and 28% are director/VP level or above? 95% are college educated, Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
Company Profiles help you build your brand Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
There is a Social Network for Everything ,[object Object]
Over 30 million members
over 70% activeSource: Ninghttp://blog.ning.com/2008/10/550000-social-networks-on-ning.html Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
Start with a Strategy Social Media needs to be part of your whole marketing plan Find out where your customers are first Come up with measurable goals Do one thing at a time It is a commitment, not a campaign Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
 Using the Platforms Effectively Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
Create a Public Profile Profile Pic Status Updates Welcome Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
Use Custom Landing Pages Custom Landing Pages and Full Page experiences Help your visitors find what’s important Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
Use the Viral Channels Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
Fill out your Profile Add a Profile Picture Use a custom background to brand Fill out the Bio information Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
Be Engaging ,[object Object]
Think about the 140 char limit!
Retweet others as much as possible
Ask questions
Let some of your personality shine throughCopyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
Provide Value ,[object Object]
Have a reasonable mix of tweets, links, and retweets
Don’t spamCopyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
Make your Information Compelling Your summary is your Elevator Pitch Update your Status Add custom URLs Get a vanity URL Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
Add applications Add your blog Show off your presentations Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
Create a Company Profile Update your Status Add your company’s Elevator Pitch Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com

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Social Networking  : Using Facebook, LinkedIn and Twitter to Enhance Your Business

  • 1. Social Networking  : Using Facebook, LinkedIn and Twitter to Enhance Your Business Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • 2. About Thought Labs We help companies create and implement social media strategies that: Make connections with their customers Engage those customers to get real-time feedback Interpret that feedback into concrete actions Clients Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • 3. Today’s Agenda Brief Overview of Social Networks Starting with a Strategy  Using the Platforms Effectively Dealing with Negative Feedback Metrics and Monitoring Questions Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • 4. Social Network Overview Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • 5. #1 Social Network Over 250 million users More than two-thirds of Facebook users are outside of college The fastest growing demographic is those 35 years old and older More than 8 million users become fans of Public Profiles each day Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • 6. Public Profiles are exploding Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • 7. Fastest growing Over 11.5 million users Since June of 2008, has grown by 1,460 % Reaches 10.7 percent of all active Internet users Most people follow less that 100 people and are followed by 100 people 5% of users account for 75% of all activity, and 10% of users account for 86%. Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • 8. Brands are interacting on Twitter Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • 9. Twitter is for adults Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • 10. Business Relationship Builder Over 43 million users 1 million users added every 17 days. 56% of users are “individual contributors”, 16% are management level, and 28% are director/VP level or above? 95% are college educated, Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • 11. Company Profiles help you build your brand Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • 12.
  • 13. Over 30 million members
  • 14. over 70% activeSource: Ninghttp://blog.ning.com/2008/10/550000-social-networks-on-ning.html Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • 15. Start with a Strategy Social Media needs to be part of your whole marketing plan Find out where your customers are first Come up with measurable goals Do one thing at a time It is a commitment, not a campaign Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • 16.  Using the Platforms Effectively Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • 17. Create a Public Profile Profile Pic Status Updates Welcome Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • 18. Use Custom Landing Pages Custom Landing Pages and Full Page experiences Help your visitors find what’s important Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • 19. Use the Viral Channels Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • 20. Fill out your Profile Add a Profile Picture Use a custom background to brand Fill out the Bio information Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • 21.
  • 22. Think about the 140 char limit!
  • 23. Retweet others as much as possible
  • 25. Let some of your personality shine throughCopyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • 26.
  • 27. Have a reasonable mix of tweets, links, and retweets
  • 28. Don’t spamCopyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • 29. Make your Information Compelling Your summary is your Elevator Pitch Update your Status Add custom URLs Get a vanity URL Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • 30. Add applications Add your blog Show off your presentations Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • 31. Create a Company Profile Update your Status Add your company’s Elevator Pitch Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • 32. Answer Questions Asking Questions can get you business Answering Questions makes you an expert. Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • 33. Join Groups Groups provide another opportunity to build relationships and establish expertise Groups appear on your profile – another set of context Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • 34. Dealing with Negative Feedback Accept that it happens Have a plan Turn adversaries into advocates Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • 35. Metrics and Monitoring All of your goals should have corresponding metrics to see whether you are meeting them Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • 36. Use Facebook Insights See your Fan demographics Track Growth and Engagement Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • 37. Use Twitter Metrics Tools Use tools to analyze your progress Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • 38. Questions? Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • 39. Where to Find Us john@thoughtlabs.com cappy@thoughtlabs.com @cappypopp @jmaver Cappy Popp (Boston) John Maver (Boston) http://www.thoughtlabs.com/blogs/ http://www.linkedin.com/in/cappy http://www.linkedin.com/in/jmaver Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com

Notes de l'éditeur

  1. Average age 31
  2. Average age 31