Guest reviews represent an invaluable opportunity for B&B and Vacation Rental owners to know what their guests really think of them, not to mention act as free advertising. Whether those opinions are positive or negative, you can use this valuable information to engage with your past guests and promote your property to prospective guests.

1. 1
How to manage your guest
reviews and use them to
convert your lookers into
bookers?
By Jeffrey Messud

2. 2
Who we are?

3. 3
I/ Reviews on OTAs
II/ Reviews on TripAdvisor
III/ Impact on your sales

4. 4
I/Reviews on OTAs
- Case study on Booking
- Case study on Airbnb
- Case study Google
- Case study on your own website
- Your Facebook page

5. 5
- Case study on booking.com
See your performance on
you booking.com extranet.
Your ranking is changing depending
on your reviews.

6. 6
- Case study on airbnb.com
Manage your reviews on Airbnb.
Always reply to comments
when negative or positive.

7. 7
- Case study Google
Guide des distributeurs avec les caractéristiques, faire un mail à Xotelia.
Google allows you to have reviews
if you have a Google + account.

8. 8
- Case study on your own website
You can easily integrate a widget on your website
with booking.com, TripAdvisors, etc…

9. 9
- Your Facebook page
- Invite all your guests to your Facebook page.
- Post reviews from Tripadvisors on your Facebook page.

10. 10
II/ Reviews on TripAdvisor
Your bed and breakfast can be in front of large hotel chains

11. 11
III/ Impact on your sales
- You will depend less on OTAs sales.
- Less commission to be paid to OTAs.
- Increase in customer loyalty.
- Less cancellations when it is direct reservations
- Recurring business.

12. 12
Tips
Xotelia provide simple tools like emails that can be sent after staying at your place.

13. 13
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