Current trends, practices and solutions for Mobile Business Intelligence : reaching the last mile of BI

1. Jean-Michel Franco
Innovation and solutions Director
jean-michel.franco@businessdecision.com
Telephone, : +33 6 67 70 01 32
Twitter : @jmichel_franco
Mobility and
Business Intelligence :
A marriage made in heaven
08h30 - 09h00 Welcome
09h00 - 09h20 Mobility stakes
09h20 - 10h00 Roambi Presentation, and demo
10h00 - 10h15 Mobile BI success factors
where to start ?
10h15 - 10h30 Q&As

2. Business & Decision is a global
Consulting & Systems Integrator
2012 : 221,9 M€
2
2 500 Employees 16 Countries Multi-Specialist
BI
PM
CRMEIM
E-bus
Unique expertise recognized by leading independent industry analysts
• Business Intelligence & EPM “European Marketscope for BI Services”. Gartner
• Customer Relationship Mgt & MDM “CRM Wordwide Magic Quadrant”. Gartner
• E-Business “Interactive Design Agency Overview, Europe, 2013 ”. Forrester

3. Business & Decision solutions : mobilizing your
employees, customers and business processes
3
Mobile
customer/
consumer
E-
business
Social
networks
&
intranets
Mobile Enterprise
CRM
Business
Intelli-
gence
Enter-
prise
apps (life
sciences,
ERP…)
Device Selection
Mobile Device Management
Change Management
Prepare
Improve
Innovate
…
Dedicated expertise with
close links with leading
market vendors

4. Mobility’s revolution is well under way…and
enterprise isn’t a forerunner
4
http://fr.slideshare.net/kleinerperkins/kpcb-internet-trends-2013

5. Mobility : for who?
-> Customer facing activities first… but not only
5
0 10 20 30 40 50 60
Don't know
Other
Manufacturing
Purchasing
Supply chain
Office of the CxO
Corporate services
R&D
Marketing
Customer Service
Field Services
Sales
What are the key activities targeted for your mobility ?
Sources : Forrester

6. Sources:
• Dresdner Mobile Business Intelligence
Market Study (11/2012 via RoamBI)
Mobility: why?
-> For which applications ?
0 0,5 1 1,5 2 2,5 3 3,5 4
Video conference,chat
Social Networks
ERP
Geo-localisation
Collaborative
CRM
Business Intelligence
Contacts, agenda…
E-mail
61% Consider Mobile BI Mobile as “critical” or “very important” (vs. 52% in 2010).
6

7. New challenges brought by mobility: multi channel
7

8. Mobile computing provides unique experience and
features
Intimacy
Immediacy
Context aware
8
screen size
user experience (e.g.: multi touch, swipe…)
security features
limitations of hardware resources

9. The last mile of Business Intelligence
9
BI as we want it
BI as we know it

10. Mobile meets new use cases for Business Intelligence
10
• Same contents, but new devices
and new places of consumption
Right information to the right
one, right time, right place
• A tool to exchange with peers,
colleagues, management
Executive dash-boards
• At the store, shop floor, agency,
warehouse…
Actionable information, for
the field
• For customers, partners…Information as a value add
service

11. Mobile BI : a giant step forward to reach information
management grail
11

12. Information as a value added service: the Fi’Com case
to deliver right financial information to stakeholders
12
Com’Fi

13. 13
BI as a competitive advantage (or your competitor’s) :
the Mint example ?
http://www.youtube.com/watch?v=rK6WLHNYjwM&feature=player_embedded

14. What should you expect from a mobile BI platform ?
14
Functional
coverage
Specialization
on mobility
unique features
Adaptive with
legacy/future
devices
Adaptive vs.
legacy and
future
applications
Ready for mass
deployment
All in one
• Consumers first
• Packaged information
• Apps, rather than reports
• Rich & interactive user experience
• Experience fits to device
• On the fly integration of new releases,
features (e.g.: Siri on iOS) and new
devices
• Pace of new versions
• Improves rather that replace legacy BI
• But without scarifying mobility unique attributes
• Back end performance
• Push mode
• Security
• An application, rather that
a tool suite

15. Which players on the market?
15
Mega vendors
• IBM
• Oracle
• SAP
• (Microsoft ? Sas ?)
« aggregators»
• Roambi (Mellmo)
• myBI (Exxova )
• CXO Cockpit
• Zoom data…
Enterprise BI pure
players
• Microstrategy
• Information Builders
• Yellowfin
• Actuate…
Data discovery
pure players
• Qlikview
• Tableau
• Tibco/Spotfire
• …

16. What makes the difference between Mobile BI Solutions
16
Web app or native app ?
BI platform or add-on ?
User experience
Speed of development
Frequency of releases
Security management, admins workbench
Advanced features - Offline mode - Navigation - Authoring
- Write mode - Alerts

17. Success factors for Mobile BI
17
Executive
sponsoring
Clear
business
stakes
Business
case
Available
Data
Integration to
the legacy
system
Infor-
mation
back-
bone Device
Management
Security
Infras-
tructure
Dashboards
et rendering
Navigation
layer
Design
Exploitation
et support
Change
Management
Roll-out

18. 18
Information centric
back office
(corporate
information hub)
Analytics centric
front office
(reporting factory
and self service
access)
BI apps (dash-
boards, analytical
apps)
A front desk is needed to deliver the last mile of BI
Consumerization of BI ready to go?
 need new organizations

19. Use cases across industries
19
•Daily monitoring of
stores performance :
reporting and
analytics (sales,
logistics, staffing…)
Specialized
retailing
• Extend the Sales force
workplace with
insights
Life sciences
•Promote the new
collection and plan its
roll-out with the shops
manager and resellers
Luxury/
Fashion
•Performance/
profitability/status of
real estate assets;
locations analytics for
employees and
customers
Real Estate

20. Use case in Luxury
20

21. 7/7 : jump start your Mobile BI initiative in 7 days
21
Applications design & legacy system analysis
Design and choice of rendering templates
Intégration of analytics on top of the existing BI Platform
Implementation
Feedbacks/ adjustments
Documentation, project outcome
Presentation

22. Jean-Michel Franco
Innovation and solutions Director
jean-michel.franco@businessdecision.com
Telephone, : +33 6 67 70 01 32
Twitter : @jmichel_franco
Mobile and BI :
The wining combination
08h30 - 09h00 Welcome
09h00 - 09h20 Mobility stakes
09h20 - 10h00 Roambi Presentation, and demo
10h00 - 10h15 Mobile BI success factors
where to start ?
10h15 - 10h30 Q&As