In this presentation, Forrester Research analyst, Michele Goetz, along with Glyn Kiefer, Data Architect at TUI UK, Jean-Michel Franco, Talend, and Kumar Ramamurthy, Virtusa, talk about the principles of design, strategy and implementation to establish a “golden record” of the customer. They also explain how to further enrich and augment this with big data, to provide the business with unprecedented insights. Topics discussed include: - Improved effectiveness and efficiency across the enterprise with continuous access to a single unified view of customer data assets - Mastering all stakeholder information governing core transactional systems - Leveraging Customer data into a personalized experience - Integration with legacy applications - Effective distribution of relevant data to end-users for real-time action

1. 1© 2014 Virtusa Corporation. All rights reserved
Webinar
Route to Gold : Know Your Customer
March, 19th

2. 2
Speakers
Kumar Ramamurthy
Vice President & Global Head –
Enterprise Information
Management
Michele Goetz
Principal Analyst
Glyn Kiefer
Data Architect
Jean-Michel Franco
Product Marketing Director –
Data Governance Products
Moderator Panelists
Watch this webinar on line:
https://info.talend.com/en_mdm_know_yourcustomer.html

3. 3
Topics
1 ​Business need for
MDM
​2
​3 ​Talend – A Market
Leading MDM Solution
​What to look for in an MDM solution
and an MDM solution provider ?
​4 ​Virtusa Success Stories
​With Talend

4. 4© 2014 Virtusa Corporation. All rights reserved
Business need for
MDM

5. 5
BusinessNeedfor MasterDataManagement
Organizations have many systems to conduct business operations
 Lack of Single “source of truth” or a “golden record” of stakeholder data (People , Part
or Thing) that govern business transactions cause a huge data quality issue that result
in time , money and effort being spent in correcting business issues
 Hierarchies in Master Data, duplicates and other complexities exasperate the problem

6. 6
WhatBusinessesthatdon’thaveanMDMdo?
Different people involved in correcting transactions and stakeholder data
No data stewardship and data owners identified
Resort inevitable manual process
No automated resolution of errors and duplicates
Error-prone, inconsistent
Every one has their own way of fixing problems with stakeholder data
No way to audit
No way to trace who did, what , when and why?
No way to rollback changes
No way to go back in time with respect to stakeholder data
Time and resource consuming
Dollars burnt
x
!

7. 7
WhatareBusinessesthatdon’thaveanMDMmissing?
Stakeholder
360
History
Governance
Auditability
Ability to
Personalize a
Customer
Ability to
Cross sell,
Upsell to a
Customer
Stored
Hierarchies

8. 8
Whatisitabout?
Creating the golden record that makes every click personal
Transform customer facing
tasks into data driven process :
 Collect data across touch
points
 Reconcile into a trusted
360° view
 Enrich with Big Data and
Analytics
 Deliver next best actions to
employees together with
recommendations and
customer experiences

9. 9
MDMBringsBusinessValue,andBusinessesneeditnow!
M&A and
Restructuring
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360°
Views
Managed Data
Accuracy
Collaborative
Data
Governance
Information
Accessibility
Information
Accountability
MDM
Platform
Governance,
Risk Compliance
and Fraud
Management
Just-in-time and Lean
Operations
Customer
Centric
Processes
Customer
Experience
Management
Time to Market

10. 10© 2014 Virtusa Corporation. All rights reserved
What to look for in an MDM
solution and an MDM
solution provider ?

11. 11
Whattolookfor inanMDMsolution?
Flexible Data Model
Ability to manage complex hierarchies
Different ways to ingest cleanse enrich and de duplicate data
Easy to implement and design
Low cost, open source, cloud enabled, small foot print
Many models to implement like registry, hub or hybrid

12. 12© 2014 Virtusa Corporation. All rights reserved
Talend – A Market
Leading MDM Solution

13. 13
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1 0 1
TalendMasterDataManagement
The shortest path to trusted & actionable master data
Model
Explore &
Cleanse
Enable
Stewardship
Consolidate
& Enrich
Operationalize
• True multi-domain
• Active data model
• Audit trails and controls
• Real time master
data services
• Enterprise-wide
application access
• Embedded data quality
• Standardization & matching
• Quality analytics and
control
• Streamlined data
hygiene
• Completely
customizable workflows
• Embedded data
integration
• 800+ components &
connectors
• Augment with external
data

14. 14
TalendMDMkeydifferentiators
Unified
• All in one solution for
Modeling, Data
Quality, Real
Time/Batch
Integration and BPM
• “Start small , expand
quickly” approach
• Minimized TCO
through shared
resources
• Any use case, any
implementation style,
any organization
• Plan and drive your
own MDM journey
• Adapts to your data
domains and industry
• Grow your program at
the pace of your
business outcomes
• Adapt/Grow/Expand
through predictable
pricing and pay as you
go
Flexible
• Connect to any data
sources and targets
• Leverage the best of
the open source
communities
• Get beyond your
enterprise data with
external sources
• Extend core
capabilities with
custom connectors,
data quality rules and
patterns
Open
• Augment your 360°
views with new data
sources
• Connect the physical
with the digital world
• Connect your big
data with your
business entities
• Add Data
Governance
capabilities into your
Big Data initiatives
Ready For Big
Data

15. 15
Architecture
Studio
AdminConsole
Master Data
Services
Workflow
Authoring &
Collaboration
Data Quality
Connectors
Triggers
Audit log
& timeline
Role Based
Access &
Controls
Data
Modeling
ACTIVE
Model
Talend MDM
Legacy
SystemsERP
External
Data Sources CRM
Cloud
Apps
Implementation team LOBs usersData Stewardship Team

16. 16© 2014 Virtusa Corporation. All rights reserved
Virtusa
Success Stories
with Talend

17. 17
• Enabled the move from a booking-
centric to a customer-centric world
• Provided Golden Record, Single
View of the Customer to operational
solutions
• Enabled loyalty programme for
customer retention
• Improved customer experience
across all channels
• Developed a hybrid customer hub
solution to match customer
information from multiple sources
for operational use
• Tightly integrated into analytical
solutions, creating the Golden
Record and using analytics to
enhance it
• Talend’s integration, matching and
standardization services coupled
with Experian enrichment are used
to deliver a robust and scalable
platform
• Create as single view of the
customer and enable a 1-2-1
relationship
• Produce personalised offerings for
each customer and allow upsell and
cross-sell
• Provide a seamless user experience,
drive loyalty and retention
Virtusaenhancescustomerexperiencefora leadingEuropean
travelcompanybyimplementingacustomermastersolution
​Virtusa solution​Business challenge/ objective ​Business outcome
AfterBefore

18. 18© 2014 Virtusa Corporation. All rights reserved
Thank You