3. Facebook Fan Pages...
• Create a central hub on Facebook
• Put info in fans’ newsfeed with friends’
updates
• Promote company news, photos and videos
• Syndicate company blog feed in another
place
4. Facebook Fan Pages...
• Provide another inbound communication
channel
• Build relationships with fans and partners
• Provide exclusive information or offers
• Encourage fans to promote valuable
information to their networks
5. Here are the top
examples of B2B
Facebook Fan Pages
6. Dell’s Page (51,183 fans) features a custom landing page and a set
of custom tabs. They also tell people why they should become
fans.
7. Ernst & Young’s Page (34,478 fans) was started as a recruiting tool
for college students when Facebook was mainly a college-based
social network. Its usage has grown as Facebook has grown.
Rather than using a custom tab as a landing page, they use the
boxes tab to show a variety of content instead of their wall.
8. Cisco’s Page (24,289 fans) does a great job of adding links of other
Facebook Pages and other places to find them on the web.
9. Hubspot’s Page (8,046 fans) a good job of providing content
makes people comment. These comments show up in people’s
profiles and with the revised Facebook News Feed, updates with
more comments are more likely to show in fans’ information
streams.
10. Salesforce.com’s Page (3,569 fans) displays photos and videos,
including user-provided ones, from a recent conference.
11. Forrester’s Page (2,593 fans) informs fans about upcoming
seminars and other events, in addition to aggregating feeds from
their analysts’ blogs.
12. Sodexo’s Page (2,069 fans) is also used for recruiting and is a
channel for customer service and followup with applicants and
interested parties.
13. Gartner’s Page (2,059 fans) promotes its latest research findings
and promotes its events.
14. Cintas’ Page (1,156 fans) uses the Boxes tab as a landing page to
show a variety of content. There is a large graphic promoting
their company values, along with links to social initiatives, posted
videos and press release. This page also includes a Facebook FAQ
describing why they are on Facebook and what is expected.
15. CDW’s Page (753 fans) connects employees and partners to an
outsourced discount program and they inform their employees
about about current items in the program.
16. Summary of B2B
Facebook Fan Pages
• Dell (51,183 fans): Custom Landing Page
• Ernst & Young (34,478 fans): Specified Landing Tab
• Cisco (24,289 fans): Central Location with Links
• Hubspot (8,046 fans): Engaging Content
• Salesforce.com (3,569 fans): Updates from Company Events
• Forrester (2,493 fans): Promotes Events and Aggregates Blogs
• Sodexo (2,069 fans): Recruiting and Communication with Applicants
• Gartner (2,059 fans): Promotes Research Findings and Events
• Cintas (1,156 fans): Specified Landing Tab Presents Variety of Content
• CDW (753 fans): Employee Discount Program
17. To learn more about
on Social Media Usage in B2B
go to SocialMediaB2B.com
