APIs are everywhere today and can be a great building block of modern applications. But all too often APIs are not truly great. Rather than love your API, developers curse it. How can you avoid that fate? In this session we'll look at the most common mistakes API providers make and you can avoid making them too. Do you offer a bad developer experience (DX)? Poor, inconsistent API design? Unreliable services? This talk is a deep dive on not just what to avoid but what to do instead. And you'll leave knowing how to get developers to love your API, not hate it.