2. Communication
We’ve been perfecting it for years

3. Social Media is...
an ecosystem

4. Social Media is...
Social Networking

5. Social Media is...
Niche Networking

6. Social Media is...
Micro Blogging

7. Social Media is...
Information Exchange

8. Social Media is...
Blogging

9. Why use Social Media?
It’s a level playing field It’s cost effective
It will generate leads and sales It will help you engage with your audience

11. Five top tips for beginning a
promotional Social Media
strategy.

12. 1. Remember the principles of
promotion apply

13. 2. Audit your business

14. 3. Develop a social media
campaign

15. 4. Work out what the ‘R’ and ‘I’
are in ROI
o

16. Start with

17. “Would you tell me, please, which
way I ought to go from here? That
depends a good deal on where you
want to get to, said the Cat”
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