Describes how product / industry marketing must evolve to ensure marketing effectiveness, i.e. sales and marketing success, in an increasingly crowded marketplace. Content is based upon my personal insight, marketing a range of high tech. product products and services, for a number of companies across the TMT sector.
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Product / Industry Marketing 2.0
1. Product / Industry Marketing 2.0 New approach to product / industry marketing, ensuring future sales success, in an increasingly congested and challenging marketplace