Monetizing Subscriber & Revenue-sharing business models.

1. Monetizing Subscriber &
Revenue-sharing business models
December 15, 2010
John Naguib
Vodafone, Expert

2. “The booming markets almost have the same
varieties of handsets, services, reasonable
prices. Simply all these factors can be copied by
any mobile operator.“
Monetizing Subscriber & Revenue-sharing business models

3. Agenda
- Market Overview
- Market Outlook
- Proposition based on monetizing
- Monetization integrated model
- Revenue Arena
- Carrier-centric To User-centric
- Revenue- Sharing Business Models
- Co-opetition as a Strategy
- Ideas

4. Market Overview
Facts
* Operators are offering all-you-can-eat data service plans
* Operators are competing for data subscribers
Results
* Voice margins are falling & Data margins are flattening
* Broadband investment without significant profit
* No strong VAS revenue growth
Eras of VAS Technology
Old era (communication based)
SMS, VMS, RBT, e-mail
New era (Data based)
- Browsing & download
- M-commerce & financing
- Gaming & Video streaming

5. Market Outlook

6. Market Outlook

7. Value proposition based on Monetizing
Revenue streams are a result Satisfy the customer
from value propositions needs and generate profit
Value Propositions
common needs/behaviors, Targeted model based
or other attributes , on customer data
information based on
preferences and life style Segmentation
variables have the greatest
Utilizing the subscribers
impact on service adoption
data as a source of profit
Monetizing
Information of The usage patterns across
* Subscribers multiple services
* Service Usage
* Device Mobile Data Intelligence

8. Make the most of subscribers’ data

9. Make the most of subscribers’ data

10. Monetization Integrated Model (MIM)
Monetization process
Target Segment 1 Proposition 1
ROI Propositions
Target Segment 2 Proposition 2 controller
Target Segment n Proposition n
Feedback & Re-tuning
Customer Retention planner
(for each segment )

11. Revenue Arena
The Value Propositions describe
the bundle of products and/or Creating the demand based on
services that create value for a monetizing variables.
specific Customer Segment
Example of monetizing variables
Revenues
Voice Data
Number of users
customers’ Products Traffic volume
willingness & Services
Top devices
Peak usage times and locations
Top sites
Monetization integrated Number of sessions
Model
Data traffic types (P2P, video, )

12. Carrier-centric To User-centric
Cyberspace now at home,
work and on the way Content
centric Commun
-ication
centric
Carrier-centric
Commerce
centric Mobile Operators
Search
centric
Community
Centric
Advertizing
centric

13. Carrier-centric To User-centric

14. Carrier-centric To User-centric

15. Carrier-centric To User-centric

16. Facts, we need to build on it

17. Revenue- Sharing Business Models
Ecosystems including content owners, solution providers, aggregators, carriers and
users should be formed in this cyberspace.
Revenue share from
• mobile apps purchases • product purchases • product placement

18. Cooperation in creating value & Competition in dividing it up
cooperative effort made to enlarge the total market size while the competitive effort
made to increase market share.

19. - Increase the pie under regulator supervision to avoid the anti-trust low.
- Share the resources with competitors.
- Maintaining the competitive edge as you have unique monetized
subscriber data.
- Focus on subscriber wallet share and don’t forget the market share.
Competitors Co-Opetition Regulators
Mobile Operator

20. Awareness campaigns as a field of cooperation
- Data services generally & the benefit of using it
- M-commerce (B2B, B2C, C2C)
-M-learning
- M- healthcare (telemedicine)
- M-financing
-Money transfer
-Banking
-Payment
- Secured location based services

21. 1- Top 10 YouTube sms notification (supported by cashing
server for good customer experience in terms of speed and
cost).
2- Extra points for the customers vs answering weekly
question ( as online survey for deeper understanding
customers wants/needs)
3- M- healthcare for routine & emergency services
4- Offloading congested data areas by introducing high
speed free/paid Wi-Fi hot spots.

22. comes not only from competing
successfully, but also from shaping the
future by creating opportunities rather than
doing things with the way currently are.
John Naguib

23. Thank You
& Questions ?
Name : John Samir Naguib
Email : john.naguib@vodafone.com
johnsamirnaguib@yahoo.com
Mobile : +2-010-5805875