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Intrapreneuring as a key to change your company 
Innovation Round Table 
Steve Sasson
How I Became „Intrapreneurship Officer“.
Why Cant We? What Can I Do?
Products Launched so Far (alpha and beta).
Startups Are Searching, While Existing Companies Are Executing.
Uncertainty vs. Certainty.
Get Going vs. Asking for Permission. 
Steve working on Apple I
Product Is King vs. Immune System.
What Needs To Be Done Needs To Be Done vs. Hierarchy and Taylorism.
Product / Market Fit vs. Short Term Goals.
Prototyping vs. Efficiency And Synergies 
F. A. Porsche
Path vs. Milestones. 
Thomas Edison
Customer First vs. Internal Rules.
Great People vs. Bureaucracy. 
Jony Ive
Golden Rules of Intrapreneurship
Intrapreneurship 
Work underground as long as you can – publicity triggers the corporate immune system Source: Gifford Pinchot, „Intrapreneuring“
Intrapreneurship 
Remember it is easier to ask for forgiveness than for permission
Intrapreneurship 
Do any job needed to make your project work, regardless of your job description.
Intrapreneurship 
Follow your intuition about the people you choose, and work only with the best
So What…? To Do‘s For Managers?
Chase for The Crazy Ones.
Protect Them, Help Them. Open Your Network.
Feedback welcome!
Learn More about How Corporates Can ‚Do‘ Startup – December 3rd, Frankfurt. 
j.nuenning@telekom.de 
@joe_nue 
www.telekom.com/uqbate-program
Intrapreneurship 
Cirmumvent any orders aimed at stopping your dream
Intrapreneurship 
Find people to help you
Intrapreneurship 
Never bet on a race unless you are running it
Intrapreneurship 
Be true to your goals, but be realistic about the ways to achieve them
Intrapreneurship 
Honor your sponsors
Intrapreneurship 
Come to work every day willing to be fired. Source: Gifford Pinchot, „Intrapreneuring“

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Intrapreneuring as a Key to Change your Company