Presentation for the event UAXD40, a collaborative initiative between DETI (Department of Electronics, Telecommunications and Informatics), DeCA (Department of Communication and Arts) and LED (Laboratory of Experience and Design). The event proposes to develop ideas/projects in the area of mobile devices under the celebratory theme of the University's 40th anniversary. http://www.led.pt/uaxd40/

1. What if it was my job to develop apps?
An industry perspective.
João Ribeiro
EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro

2. Chapter I
INDUSTRY OVERVIEW
EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro

3. Oral Health Survey
EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro

4. Oral Health Survey
6 billion people on the planet, 4.8 billion have a
mobile phone while only 4.2 billion own a
toothbrush
SRC: Mobile Marketing Association of Asia 2012
EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro

5. HUGE
EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro

6. $ 100 Billion Industry
SRC: MPAA.org 2012
EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro

7. EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro

8. Mobile = $1.4 Trillion Industry
SRC: Tomi Ahonen Almanac 2012
EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro

9. HUGE
RICH
EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro

10. Smartphone vs Mobile Phones Subscribers
SRC: Morgan Stanley Research 2011
EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro

11. EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro

12. HUGE
RICH
GROWING (worldwide)
EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro

13. HUGE +
RICH +
GROWING (worldwide)
=
Opportunities ;)
EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro

14. 16. 182
6. 523
SRC: US Indeed.com job search 2/2012
EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro

15. Chapter II
IF IT WAS MY JOB TO
DEVELOP APPS?
EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro

16. Designer
Developer
EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro

17. Developer Designer
Front-end Development Visual Design
Back-end Development Interaction Design
Software Architecture User Research
Performance Optimization Information Architecture
Security Enhancements Engagement Design
Functional Testing Usability Testing
… …
EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro

18. Designer (Chad Hurley)
Developer (Kevin Systrom)
EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro

19. Designer (Chad Hurley)
Developer (Kevin Systrom)
EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro

20. Developer Designer
Front-end Development Visual Design
Back-end Development Interaction Design
Software Architecture User Research
Performance Optimization Information Architecture
Security Enhancements Engagement Design
Functional Testing Usability Testing
… …
EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro

21. Developer Designer
Front-end Development Visual Design
Back-end Development Interaction Design
Software Architecture User Research
Performance Optimization Information Architecture
Security Enhancements Engagement Design
Functional Testing Usability Testing
… …
EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro

22. EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro

23. EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro

24. EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro

25. EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro

26. Obrigado