Assignment #10 for the Media Strategy in Digital Communication course at the Copenhagen Business School, Spring 2011.

1. Assignment #10:
Media Strategy in Digital Communication
Copenhagen Business School

2. Assignment #10: Strategic Plan
Media Strategy in Digital Communication
Copenhagen Business School

3. Remember the strategic
communication tactics
you set up last week? Put
them in a plan.
Smith’s Step 8

4. 1
Schedule
Frequency of tactics,
timeline of tasks

5. 1
Schedule
2
Budget
Frequency of tactics, Item categories,
timeline of tasks budgeting approach,
budget management

6. 1
Schedule
2
Budget
3
Who’s responsible
Frequency of tactics, Item categories, Which departments,
timeline of tasks budgeting approach, which spokesperson
budget management

7. Finished?
Publish on the blogs.

8. Finished?
Comment on the blogs.

9. Finished?
That’s it.
You’ve just tricked the ninja for one more week.