Regional Gender Summit in Cooperatives on October 4-5, 2012 at the Mariano Marcos State University (MMSU), City of Batac, Ilocos Norte.

1. Values Reorientation for
Coop Officers*
DR. CRISTINA B. COLOMA
MMSU Batac City, IlocoNorte
* Paper presented during the Regional Gender Summit
in Cooperatives on October 4-5, 2012 at the MMSU
Teatro Ilocandia, City of Batac.

2. Present Transition
State State Desired
State
Unfreezing Refreezing

3. What are Values?
• Values
- are what you are
- are things, persons, ideas or goals which are
important to life.
- are the ideals and principles by which man
lives
- are man’s ideas of right and wrong, good or
bad, to which is committed and which
influence his everyday behavior and decisions

4. Your Personal Value System
• Self-image - a set of assumptions about who
you are
• On-going experience - everyday experiences
you see and feel in your work

5. A University is people
Values make people persons
Values give vitality, meaning & direction to
a University
As the people of an organization value, so
the cooperative become
Dr. Tomas Quintin
Andres

6. MAN
VALUE
S
MOMENT
MONE
Y
MACHIN MATERIAL
E
METHO MARKE
D T

7. Filipino Values
1. Rationalism - Non-rationalism
2. Bahala na
3. Hiya
4. Utang na loob
5. Amor propio
6. SIR - go-between; euphemisms
7. Personalism
8. Particularism
9. Nationalism

8. TURN A NEGATIVE VALUE INTO
POSITIVE
Filipino values have the
characteristics of Bipolarity.
For every value is a counter value,
that is a quality of opposite signs.
Every Filipino value has a positive
polarity and a negative polarity.
Here is the Bipolarity of Bahala na.

9. Bipolarity of Values Reformation
(Change or Pagbabago)
+ _
Pagbabago sa Kabutihan Pagbabago sa kasamaan
(Change for good) (Change for bad)
+ _
Mapayapang pagbabago Madugong pagbabago
(Peaceful change) (Violent change)
+ _
Naplanong pagbabago Marahas o biglang pagbabago
(Well-planned change) (Rushed change)

10. BAHALA NA
_
+
PROPERLY MANAGED MISMANAGED
+ -
UNREALISTIC
REALISTIC
HOPE
HOPE
“Bahala na kami
“Bahala na” (We pag naroon ka
have na.” (we will
considered what cross the bridge
to do when the when we are
times come). there).

11. + -
DARING SPIRIT TO
TAKE RISK
FEAR TO TAKE RISK
“Bahala na. Malapit
ma’t di lakarin ay hindi “Bakit ko ikababahala
mo mararating.” (We yan?” (Why should I
do not reach our take risk for that?)
destination unless we
move towards it.)
+ -
RESPONSIVE & NON-RESPONSIVE
RESPONSIBLE & IRRESPONSIBLE
HOPE HOPE
“Bahala na” Sa awa “Ipabahala natin sa
ng Diyos at sa ating Diyos and lahat (Let
gawa, makakaraos us consign
din tayo.” (By God’s everything to the
mercy, our work responsibility of
shall overcome.) God)

12. + -
MASTERY OF FATALISM
ONE’S DESTINY
“Ako ang bahala sa
“Bahala na!” (Let
aking buhay.” (I’m come what may!)
the master of my
life.)
+ -
FAITH IN LACK OF FAITH
GOD “Bahala na kung
mamatay ay
“Diyos ang mamatay.” (If
bahala.” your number is
(God will up, you die.)
provide.)

13. + -
RESPONSIBLE IRRESPONSIBLE
HOPE HOPE
“Gagawin ko ang “Bahala na.
lahat ng aking Sumunod ka na
makakaya. Bahala lang sa agos.”
na Diyos sa akin” (I
(Simply follow the
will do my best. God
will do the rest.)
flow of events
+ -
IRRESPONSIBILITY
RESPONSIBILITY
“Ako ang bahala
“Ako ang bahala.” pero ikaw ang
(I’ll be kawawa.” (I’ll
responsible.) take the risk but
if something goes
wrong, you are
the culprit.)

14. + -
COURAGE COWARDICE
“Huwag kang mabahala.
Ako ang bahala.” A “Takot ako.
Filipino is caught in a Bahala ka na
tight situation, He
courageously fights
diyan.” (I’m
back. (Don’t be afraid. It’s up
troubled. I’ll be to you.)
responsible)
+ -
FALSE TRUST IN
TRUST IN
DIVINE
DIVING
PROVIDENCE
PROVIDENCE
“Bahala na.
“Bahala na ang
Balang-araw,
Diyos. Gawin
yayaman din
natin ang ating
tayo.” (Someday
makakaya.” (We
God will make us
have done our
rich)
part; the rest
belong to God.)

15. THE FILIPINO NAKA
BIPOLARITY
_
+
+ -
NAKATAYO SA NAKASANDAL SA
SARILING PAA PADER
+ -
NAKAASA SA NAKAASA SA IBA
SARILI
+ -
NAKISAMA NAKAISA

16. _
+
+ -
NAKIPAGBIGAYAN NAKALAMANG
+ -
NAKIPAGTAPATAN NAKASIKWAT
+ -
NAKIPAGPALAGAYAN NAKALUSOT
+
-
NAKIPAGMAGAN
NAKAKURAKOT
-DAHAN NG
LOOB

17. PROPERL MISMANAGE
Y D
MANAGED
-
+

18. PROPERL MISMANAGE
Y D
MANAGED
-
+

19. Bipolarity of S Attitude
(-) (+)
0 5 10
• Sadut (Lazy) • Serving: Time, Talent,
Tasks
• Sulit (Procrastination)
• Sharing: Knowledge,
• Sugel (Sleep on one’s
Skills
work)
• Sacrificing: Moment,
Mind, Muscle

20. Time: A Value
Filipino Myths of Time Management
• The myth of “Hala Bira”
• The myth of “Itanong mo sa Itaas”
• The myth of “Tsaka na” or “Ipagpapabukas na
Natin”
• The myth of “Pasahan ng Responsibilidad o
Trabaho”
• The myth of “Paimportansiya”
• The myth of “Todo Pasa”
• The myth of “Walang Panahon”

21. Time Wasters in Philippine
Setting
• Mga iyakin at humihingi ng simpatiya
• Mga pakialamera at intrigera
• Mga tsismosa at inggitera
• Mga isnabera at mahadera
• Mga komiko at palabiro
• Mga tamad at laging huli
• Mga mahilig sa telepono at bisita
• Mga tanga at pabigla-bigla

22. Time Management Tips
1. Be on time on your appointment
2. Make your time most productive
3. Allow flexibility in your schedule
4. Develop your personal philosophy of
time
5. Spend your time efficiently

23. Just One
C.T. Simon
It takes one minute to think of a safety rule;
It takes one hour to hone a safety meeting;
It takes one month to have it implemented;
It takes one year to earn a safety award;
It takes one lifetime to have a safety worker;
But it takes one second to destroy it all;
With just one accident.

24. This is a story about four people named Everybody,
Somebody, Anybody, and Nobody.
There was an important job to be done
and Everybody was sure that Somebody would do it.
Anybody could have done it, but Nobody did it.
Somebody got angry about that, because, it was
Everybody’s job. Everybody thought
Anybody realized that Everybody wouldn’t do it.
It ended up that Everybody blamed Somebody when
Nobody did what Anybody could have done.
R. Forsyth

25. Filipino Values Vs. Coop
Decorum
1. Pakikisama
2. Matigas ang Ulo
3. Takas System 5. Makapal
4. Tsismisan 6. Hospitality
7. Pormahan
8. Kalinisan

26. Four Deadly Sins
1. Complacency - what was good enough in the
past will be good enough in the future
2. Blindness - Unwillingness to see condemns us to
being hit on the back of the head by high
velocity, Love-flying changes
3. Megalomania - “I know best syndrome”
Unwillingness to accept the fact that no one
knows best in all circumstances and at all times
4. Greed - Everything is sacrificed to current goals

27. Quo Vadis Coop?
PERSONAL INTEGRITY FAMILY SOLIDARITY
Doing Things on Time Caring Through Small Things
- Starting on the dot - Doing a good deed everyday
- Making good use of time - Bringing joy to parents
- Acting with a sense of urgency - Showing affection
- Ending ahead of schedule - Building up goodwill
Putting Things in Place Putting others first
- Keeping clean - Reaching out to others
- Keeping a few things - Showing an interest in others
- Maintaining things - Helping others
- Contributing to cleanliness - Being open to others
Being Systematic Sacrificing for others
- Ordering oneself - Serving others
- Setting targets - Giving good example
- Following sequence - Being selfless
- Having a framework - Making others happy

28. Quo vadis?
SOCIAL SOLIDARITY UNIVERSAL CHARITY
Cleaning Up the Environment Going for high quality
- Setting the moral tone - Doing things well
- Raising the level of culture - Cutting costs
- Improving the social environment - Taking a positive outlook
- caring for the physical environment - Acting mature
Giving a preference for the poor Fostering cooperation
- Promoting self-reliance - Gaining from cooperation
- Acquiring skills - Competing with others
- Gaining knowledge - Strengthening unity
- Working in teamwork - Keeping open to the world
Working for community welfare Being part of one world
- Making oneself available - Learning from others
- Getting involved - Being one with others
- Working for the long term - Giving to others
- Making systems work - Loving under one God

29. Exercise
What makes life worth living?
(Ikamen ti Biag) • Family Background
• Present life
• Home & Family
• Neighborhood
The Present Me
• Social/Work life
• Leisure time activities
• Future plans-
personal, career,
social, etc.

30. The Present Me
Stop Doing Start Doing Continue
Doing
1. 1. 1.
2. 2. 2.
3. 3. 3.
nth nth nth

31. The Ideal Me (Desired
Changes)