revised visual summary of chapter 9

1. Creating Brand Equity Visual Top Ten Concepts v2 Jojo Canta Ateneo Graduate School of Business Ateneo Graduate School of Business MBA Standard Program

4. People are Brands

5. People are Brands First in 2010NBA All-Star Ballots

6. People are Brands

7. People are Brands Second in 2010NBA All-Star Ballots

8. People are Brands

9. People are Brands Third in 2010NBA All-Star Ballots

10. Popularity they are popular because their brand equity Kobe Bryant Dwyane Wade Lebron James

11. Popularity they are popular because their brand equity Kobe Bryant Dwyane Wade Lebron James

12. So What Makes up Brand Equity? they give what their fans want performance charisma entertainment value

13. Building a Strong Brand a great product

14. Building a Strong Brand a great product brand image

15. Building a Strong Brand a great product brand image customer experience

16. Building a Strong Brand a great product brand image customer experience GREAT PRODUCT BRAND IMAGE CUSTOMER EXPERIENCE

17. Building a Strong Brand CUSTOMER-CENTRIC MARKET STUDY BRAND IMAGE CUSTOMER EXPERIENCE GREAT PRODUCTS

18. Building a Strong Brand CUSTOMER-CENTRIC MARKET STUDY BRAND IMAGE CUSTOMER EXPERIENCE MARKETING SUPPORT AND PEOPLE DEVELOPMENT GREAT PRODUCTS

19. High Brand Equity CUSTOMER-CENTRIC MARKET STUDY BRAND IMAGE CUSTOMER EXPERIENCE MARKETING SUPPORT AND PEOPLE DEVELOPMENT GREAT PRODUCTS #1

22. Creating Brand Equity Visual Top Ten Concepts v2 Jojo Canta Ateneo Graduate School of Business MBA Standard Program Thank you..