If your company is launching a public relations campaign or pursuing any type of media coverage, a media kit is an easy, efficient way to introduce people to your business. Find out what you need to create one.

2. Create an Online Media Kit
to Support your Business’
Public Relations Efforts

3. A Media Kit:
 Gives an overview of your business and
products/services
 Lets the media and prospects know
who you are
 Can be created as a page on your
website for easy access

4. Your Media Kit Should
Include:

5. Your Company’s Mission
Statement
• What is the purpose of your
organization?

6. An Overview
of Your
Company

7. Bios of Key
Management
Personnel

8. Product/Service Fact Sheet
• Supply a concise overview of your
products or services
• Use links to PDF’s or web pages

9. Copies of Press Coverage

10. Recent Press Releases

11. Testimonials
“I have to thank MER for working with me
from start to finish on my first company
email campaign.”
–Lisa Nastu, LGN Consulting

12. All components should be:
 Printable
 Available in PDF Format

13. Be sure to keep your media kit
updated and current

14. Read more on my blog:
http://whymarketingmatters.
blogspot.com/