The vanishing newspaper industry and the rise of digital media
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This document discusses the challenges facing newspapers and other traditional media as the industry transitions to the digital age. It notes that newspaper readership and advertising revenue have sharply declined in recent decades. However, it also emphasizes the opportunities that new digital technologies and social media provide for media companies to build new audiences and business models online. The key will be embracing change, developing new strategies and products tailored to the digital space, and focusing on communication and engagement over just information distribution.
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The vanishing newspaper industry and the rise of digital media
- 5. ALT. en idol
- 14. MÅ LE T
- 15. SP EC IF I KT tjäna pengar i morgon också
- 17. TE N DE N SE N huvudet i sanden det funkar liksom inte hur länge som helst
- 19. V E TE N SK AP E N don’t take it from me (or hsb) Philip Meyer: ”The last reader recycles the last printed paper in 2040” ”– April 2040, to be exact”
- 20. V E RKL IGH E TE N 80% 75% 70% 65% 60% 55% 50% 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 riktigt jävla hårda fakta
- 21. POTE N T I AL E N 120000 100000 80000 60000 40000 20000 0 2003 2004 2005 2006 eller hur?
- 22. MÖ J L IGH E TE N lösningen är inte så märklig
- 23. LOGI KE N it’s a numbers game
- 24. H E LT E NKE LT eyeballs
- 25. DE AL E N vi säljer plats och tid på scenen
- 26. MÖ J L IGH E TE N 300 internet 250 200 gratistidningar 150 landsortspress 100 storstadspress 50 2000 2001 2002 2003 2004 2005 2006 2007 0 follow the money
- 27. K AK AN Butiksmedia 0,2% Internet Utomhus Bio 13,9% 3,5% 0,3% Dagspress Radio 29,1% 2,3% TV 13,8% Gratistidningar 7,2% DR Tidskrifter 15,2% Kataloger 7,4% 5,5% Bilagor 1,7%
- 29. RI KTN IN GE N framtiden är digital
- 30. KÄ N SL AN eller hur, Beata?
- 31. I N N E H ÅL LE T varje produkts unika förutsättningar
- 32. USPAR NA därför spelar vi roll även om 5 år vi kan sälja vi har räckvidden vi känner våra grannar vi har fattat att vi inte fattar
- 33. I MMIG RAN TE N och vi har stålarna
- 34. M E DIE F UR STE N Hubert Burda: ”The problem is that we don't understand that software is what is most important. People think that a website with 40 editors is better than 20 editors. And then Google comes and take over the world with an algorithm. Nobody in my business vicinity has written an interesting algorithm. Google is not too powerful, Google is opening new markets for us. We have to be creative everyday to build our brands for meeting the new markets that Google bring us”
- 35. E NKE L H E TE N enkelt, eller hur?
- 36. ATT I TYDE N not my job...
- 37. L ÖSN IN GE N ? finn nitton fel
- 38. F ÖRSTÅE L SE N
- 39. IN SI KTE N ”we don't know better, we just know different”
- 40. KO MP E TE N SE N
- 41. L ÖSN I NG E N nya stjärnor
- 42. Evolution It is not the strongest of the spieces that survive nor the most intelligent but the one most responsive to change
- 43. KO MPISAR N A inte mot - med
- 44. V ÄN N E R NA
- 45. V IL J AN vi lyssnar - numera
- 46. AM BI T ION E N go social media
- 47. SJ ÄL VI NSI KTE N Lars Ander om Facebook
- 48. TACK http://mindpark.se joakim@jardenberg.com
- 49. USPAR NA slutord personalen är allt kommunikation - inte information låt produkterna dra isär var streetsmart och öppen