Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Linkedin Webinar Presentation 2013
1. Online Marketing Company
Find out more about Ajax Union: www.ajaxunion.com
Follow Us On Twitter:
twitter.com/ajaxunion
Like On Facebook:
www.facebook.com/ajaxunion
Connect On Linkedin:
www.linkedin.com/companies/ajax-union
Call Ajax Union:
800-594-0444
2. Joe Apfelbaum – Internet Marketing Guru
Follow Joe on Twitter:
@joeapfelbaum
Friend Joe on Facebook:
facebook.com/joeapfelbaum
Connect With Joe on Linkedin:
http://www.linkedin.com/in/joeapfelbaum
5. LinkedIn History & Stats
• LinkedIn started out in the living room of co-founder Reid Hoffman in 2002.
• May 2003 LinkedIn had a total of 4,500 members in the network.
• February 9, 2012, LinkedIn has over 150 million members worldwide
• LinkedIn has 3,779 full-time employees - up from 2100 in 2012
• LinkedIn counts executives from all 2012 Fortune 500 companies
• More than 2 million companies have LinkedIn Company Pages.
• First Qtr of 2013, mobile page views account 30% of visits to LinkedIn.
• LinkedIn represents a demographic of affluent & influential membership.
DID YOU KNOW?
Source: http://press.linkedin.com/about
8. LinkedIn Products
LinkedIn delivers value to members in 3 core ways:
Identity: Professional profile of record for members to help them
connect, find and be found.
Insights: Source of professional insights and information to help
members be better at what they do.
Everywhere: Wherever members work, whether it is off the desktop or
off of LinkedIn.com.
14. Linkedin Features
• The Homepage
• Your Profile
• Skills and Endorsements
• Connection Strategy
• Linkedin Groups
• InMail – Sending messages via linkedin
• Linkedin Companies
• Linkedin Search and Advanced Search
• Premium Account
Features We Will Cover Today
15. Optimizing Your Profile
• Personalize Your URL
• Optimize Your Title
• Have a good photo!
• Create impressive summary & specialties
• Add all your skills – Get Endorsements
• Add positions and experience
• Ask for Recommendations
• Add your websites
• Link to other social profiles
• Optimized your interests
• Show groups you want to show!
• Add your contact info.. Phone email etc.
• Make sure to use the right keywords
Why Not Get More Exposure!
16. Finding New Connections
• The more connections you have the more exposure you have.
• Are you a LION? (Linkedin Open Networker)
• The Private Networker (Connect to people you know well)
• People you know.. People you would like to know.
How many connections do you have?
The connection strategy you choose will depend upon how you want
to use LinkedIn. There is no right or wrong choice as long as your
connection strategy supports the goals you have determined
21. LinkedIn Company Pages
• Get Your Page Now…
• Optimize Overview Tab
• Use Call to Action
• Create Dialogue with updates.
• Showcase your products!
• Ask for recommendations to products.
• Use Linkedin ads
Most companies don’t have pages yet!
27. Linkedin Paid Accounts
• Send Messages Directly - InMails
• Access Profile Organizer
• View More Profiles In Search
• Access Who Viewed my Profile..
What a Paid Account Includes
http://www.youtube.com/user/LinkedInMarketing
28. Special Bonus…
• Having trouble managing your contact?
• Want a better way to make introductions?
• Get your free account today!
Intromoose is the world's first free business
networking manager for busy Professionals.
29. Special Bonus…
• B2B Seminar In NYC Tomorrow 6pm
• Find out more www.ajaxunion.com/events
• Use Code “LinkedIn57” First 5 people Get in FREE!
30. Got Questions?
• Continue the Conversation on Linkedin
• Connect With Me linkedin.com/in/joeapfelbaum
• What are your action items?
31. Online Marketing Company
Find out more about Ajax Union: www.ajaxunion.com
Follow Us On Twitter:
twitter.com/ajaxunion
Like On Facebook:
www.facebook.com/ajaxunion
Connect On Linkedin:
www.linkedin.com/companies/ajax-union
Call Ajax Union:
800-594-0444