More than 80% of meeting planners use smart phones and other mobile devices however relatively few use mobile apps for their own meetings. One of the top reason cited for the low usage is the cost of apps. Planners are asked to do more with less. We want to help you leverage mobile technology without breaking the bank. Join us at the knowledge pods to learn about easy to use, low cost and no cost do it yourself options for building meeting apps.
2. Growth of Mobile
Mobile Stats:
• Over 4.6 billion people own at least one mobile device
• Mobile internet usage will surpass traditional desktop
internet usage by 2014 (Mary Meeker)
• 10 billion mobile internet devices will
be in use worldwide by 2016
(Pew Research Center)
• Each day, 850,000 Android devices
are activated.
3. Growth of Apps
App Stats:
• App Store: 725,000 Apps, and over 25 Billion
downloads
• Google Play (for Android Apps): 600,000 Apps and over
15 Billion downloads
• Windows has just over 80,000 apps
• BlackBerry® has about 70,000 apps
4. Growth of Apps in Meeting Planning
• Martitz Research: 64% believe that all presentation will
be downloaded to mobile
• Over 200 companies offering meeting apps
• Cvent acquired both Seed Labs and Crowd Compass
• Crowd Compass - 20 meeting apps to over 250 apps in
one year
• Expo Magazine: 21% smart phone apps as a top
priority for 2013 vs. 5% in 2012
5. Meeting Focus Survey
The three most common reasons for not using a mobile
app for meetings are:
1. Not certain of the options
available
2. Our attendees are not ready
(not the right demographic)
3. Too costly/no budget
8. Important Consideration
• Shared native app vs. stand alone native app
• Information publicly available (some apps do allow for
passwords)
• Some apps have limited functionality or usage
• Some are ad supported
