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- 1. How to Buy, Sell, and Profit on eBay By Joel Elad eBay Educational Specialist
- 13. Feedback = Seller Reputation Feedback = Reputation Too many negative feedbacks = trouble Look at DATES of feedback Read the actual feedback comments (are they Excited? Brief? Professional?)
- 15. Why use eBay instead of other channels?
- 21. Ok, I’m convinced…. How do I get started on eBay?
- 22. Your one-stop shop http://annex.joelelad.com/
- 26. Verifying Your Identity 7. Enter bank account information. Enter data: Bank routing number Checking account number
- 29. Welcome to PayPal annex.joelelad.com / Step 2 (Register for PayPal)
- 30. Confirm Your Email Address
- 31. Your next step: Research! How do I find out what stuff is worth?
- 36. 1960 Mickey Mantle & Ken Boyer Topps Rival #160 card
- 38. Where can I get stuff?
- 44. I’m Ready to Bid, How does it work? How much do you want to pay? Remember, if you’re paying more overall, with shipping and any other costs, consider if eBay is worth the convenience!
- 51. Selling on eBay, part 1 Getting the right photo
- 56. What Is It?
- 58. What’s for Sale?
- 59. The Problem with Flash
- 60. Honey, I Turned the Kid into a Lawn Sprinkler
- 61. Park the Rug
- 62. No Reflection on You!
- 63. Dark Glasses
- 69. Selling on eBay, part 2 Write a compelling description
- 73. A Poorly Formatted Description (from an actual auction)
- 74. Same Description, with Formatting… See the difference?
- 75. Selling on eBay, part 3 Best overall sales practices
- 77. How do you price your item?
- 82. Let’s sell an item!
- 85. You can also “Browse for Categories”
- 86. Provide your Title and Pictures
- 87. Tell eBay where your pictures are on your computer
- 88. You can edit your pictures using eBay’s Picture Services
- 89. Let’s talk about your item!
- 90. Put in your Pricing & Timing Info here
- 92. Select your Shipping Options
- 95. Page 2 – Review and Promote your Listing
- 98. Selling on eBay, part 4 Timing and organization
- 102. You’re ready, now you ask... How much is eBay?
- 105. 2. Listing Enhancements Fees Places a copy of title in high traffic “Featured” section $39.95 Home Page Featured Places a copy of title in high-visibility locations $19.95 Gallery Featured & Featured Plus! Surrounds description with attractive themed layouts $0.10 Listing Designer Allows you to set a future start time $0.10 Schedule Listing Places a color band behind your item title $5.00 Highlight Shows how often your item has been viewed FREE Andale Counter Listing title appears in bold $1.00 Bold Sets a “Fixed Price” for outright purchase ($0.05-0.20) Varies Buy It Now Allows you to set a “don’t sell unless” price Varies Reserve Price Inserts gift icon next to your title $0.25 Show as Gift Adds thumbnail photo next to title $0.35 Gallery Up to six (nine in Motors) $0.15 Additional Photos With eBay Picture Services FREE 1 st Photo
- 107. Examples of Final Value Fees $40.50 = $7.50 + $31.69 + $1.31 $1500.00 = = 1.50% of anything over $1,000 $2.94 $1.05 Total + $1.63 $1.31 $75.00 $1.05 $20.00 3.25% of $25.01 to $1,000 5.25% of first $25
- 111. I’ve sold something, what now?
- 116. Shipping and postal tools online
- 120. Hook me up with some free supplies
- 122. Dealing with consignors, vendors, & customers
- 125. Tools to help automate your eBay business
Editor's Notes
- Fun facts. Use them or your own.
- Feedback Purpose is to help Buyers and Sellers know who they’re doing business with Anyone who fails to pay has that reflected in their Feedback Safe Harbor If you suspect a problem, or see illegal activity, report it eBay will investigate the activity, and will move to rectify it Fraud Protection Up to $200 reimbursement in the case of fraud Less a $25 processing fee Square Trade A forum that allows Buyers and Sellers to mediate disputes, including live mediators if necessary PayPal Seller Protection In most places, the Seller shoulders the burden if the Buyer purchased fraudulently (stolen credit card) PayPal protects the Seller There are also protections in place for the Buyer Escrow Service 3rd party that “holds” the money while the Buyer inspects the item (useful if item is over $500) Fraud Protection Insurance $200 insurance for Buyers Credit Card Protection Most credit card companies have 100% protection Trust and Safety Hub Find it at the bottom of every page Helps users buy and sell with confidence
- Remember choosing where your eBay fees would be charged? You might have chosen Direct Pay, and these fees are deducted directly from your checking account Or you chose to charge them to your credit card These are the fees you’ll pay (except the PayPal fee, which is charged separately) eBay will bill you once a month On the 15 th or the 30 th of the month
- Userid and Password You must be over 18 to register on eBay You first must be registered as a Buyer If not, you can do both signups at the same time You use the same account for buying and selling, Your reputation (Feedback) as a Buyer “follows” you to selling (all feedback is in one account) Build your Feedback when you first start selling by buying things and getting good feedback If your password is simple (like your spouse’s name) or used on multiple accounts, this is a good time to change it to something more complex Account Info eBay asks for a credit card and bank account Asks for 2 financial sources as an additional way to identify users You can use a debit card instead of a credit card, as long as it has a credit card logo on it eBay charges a small fee for holding an auction (We’ll talk about the fees later) eBay automatically bills your account after each auction You get to chose which account gets billed Default is to charge your bank account You can even choose Direct Pay You may want to consider opening a separate credit care and bank account just for eBay Primarily for Sellers who are going to sell multiple items Protects you from credit /fraud--your losses would be limited to amts. In these accounts If you don’t have a credit card (or don’t want to give it) you can become ID verified This is a special eBay program to verify your identity There are other benefits to becoming ID verified It treats you as if you have a Feedback of 10, even if you’re just starting
- eBay needs 2 numbers from your Checking Account Bank Routing Number Checking Account Number This is shown clearly on the form, so it’s easy to see what’s needed eBay requires two sources of finances This is part of the security program, to ensure that Sellers are who they say they are
- This is the easiest way to pay and get paid on eBay Was acquired by eBay in 2002, to offer eBay Sellers a complete solution for selling their merchandise The Pay Now with PayPal button makes buying from you a snap! How many of you are already PayPal users? (show of hands)
- You must order both the virtual debit card and the physical debit card from PayPal The physical debit card is just like your ATM card or bank debit card A virtual debit card operates the same as a physical debit card. What you get is an identification number that you can use for phone or on-line purchases. For security purposes, the numbers on these two will be different Let’s go do it!
- Return to PayPal demo
- What should the first Item be? In your closet, attic, a gift you got and don’t want Didn’t cost you anything or you are finished with it If it sells for a low price that’s OK You can find a box/envelope (free) to ship it in Research Search for items like yours Look in Completed Items
- There are three main options for getting digital pictures When you get to the digital camera option, ask, “how many of you have a digital camera?”
- There are lots of digital cameras on the market today You don’t have to get the most expensive one In fact, a sub-$200 camera will work just fine for eBay Get 1.2 mega-pixel capability Get macro capability Buy it on eBay--there are hundreds available If possible, go to a camera shop and handle a couple before you buy. Buy one that feels good. Nikon has a good one called the CoolPix 2100 Medium price camera Has features that help you take great pictures Has editing software built right into the camera All of the information about photography is summarized in your Appendix Now, let’s look at some pictures
- This is an actual eBay picture (nick-knack) I don’t know if I’d want this thing lurking around my house at night!-) Take your pictures so that the item fills the frame At least the seller had a kind of neutral background!-) How large is this item? If it’s hard to tell how large it is, put something (a ruler, a set of car keys, a coin) beside it
- This is an actual eBay picture (eagle wood sculpture) Just what is it we’re selling here--the table? The dinette set? Take pictures straight on (so you don’t get a perspective shot) Crop the picture to get rid of extraneous background
- This is an actual eBay picture (antique sprinkler head) WHY did they set this in the baby’s crib to take a picture of it? The better question is, where’s the baby!-) Take pictures against neutral background--one that will make the item stand out Have a piece of neutral (light blue) fabric to back your items Otherwise, the picture is too busy, and it’s hard to focus on what’s being sold
- This is an actual eBay picture Not a bad picture But it needed to be cropped Originally a HUGE picture Took 5 minutes to download What is that bite-looking thing at the bottom of the picture? Is that an imperfection, or just a wrinkle in the rug?
- This is an actual eBay picture. Remember that reflective surfaces reflect! If possible, take the picture in a neutral place--like a small room with all white walls
- Review the do’s and don’ts of the photo subject Fill the frame Avoid busy backgrounds Get close-ups of important features Camera Settings Another graphic file type is GIF (pronounced Giff with a hard G) GIF is best for line art, illustrations, etc. If in doubt, use JPG Photo Size If your camera doesn’t have an adjustment for 300 x 400 pixels, don’t worry You can easily edit the photo Use natural (outdoor) lighting if possible Alternative (indoor) use 3 halogen clip-on lights that you can position around the item Lights it properly without yellow-ish cast Eliminates shadows Eliminates flash spots
- If your computer has USB (universal service bus?) capability, consider buying a USB camera This will be much easier and less time consuming Move your pictures to your hard disk Put them in a folder where they’re easy to find Hint: rename them (from P0002) so they’re easier to identify Make sure you include the .JPG file extension Usually automatically included on a PC when it is loaded from the camera May have to be added on a Macintosh Turn your camera off when you finish transferring the pictures It will save the camera battery
- You don’t need high-end software You can use shareware Irfanview (PC) or RainbowPainter (Mac) are just fine for what you need to do You can find the URLs for this shareware in the Appendix However, if you have high-end software, you can use it You can also use eBay’s picture service, iPix, to do simple editing iPix won’t resize pictures. If you need to resize, use one of the other options
- Here’s an example of a poorly-formatted description. This was a REAL description. Needless to say, it didn’t sell. The seller probably put spaces between paragraphs, and thought his description looked fine! The reason this looks like this is because the seller didn’t put in HTML commands to make it look formatted.
- Starting Price No one can bid any less than this price The first bidder must match this price Insertion fee (base price you pay eBay to list an item)
- You may want to give your personal philosophy of using Reserve prices When you would, when you wouldn’t Reserve price is private between you and eBay No one can determine your Reserve price, until they bid above it When the bid exceeds the Reserve, the “reserve not yet met” tag disappears Ask audience—how do you feel about bidding on items that have a Reserve (show of hands for those who do and those who do not) Point out that it may discourage bidding on your item Bidders may ask you your Reserve price They may just want to know what they have to bid to exceed the reserve Rather than trying it by trial-and-error Some sellers disclose their Reserve price in their description After all, the point is to protect you from selling too low The point isn’t to try to make the bidders guess
- Pricing for “immediate gratification” Some people don’t want the hassle of bidding. They’re willing to pay a fair price, May be more or less than you’d get if the item is auctioned It’s an “early bird” price. It goes away once there are bidders How many of you have bought at the BIN price (show of hands)
- Fixed Price Available to sellers with Feedback of 30 or higher Allows you to sell at a pre-determined price Allows you to sell multiple items with a single insertion fee No bidding Allows you to set one price that everyone pays Used for commodity items (commonly available items that have a “known” price
- Return policies will improve your sales There are no right or wrong answers. You just need to be clear up front.
- Remember choosing where your eBay fees would be charged? You might have chosen Direct Pay, and these fees are deducted directly from your checking account Or you chose to charge them to your credit card These are the fees you’ll pay (except the PayPal fee, which is charged separately) eBay will bill you once a month On the 15 th or the 30 th of the month
- These enhancements add visibility and increase sales Do not read all of these. Pick a few to mention The Reserve Price is refunded if item sells at or above reserve price. List in Two Categories Double the insertion and listing upgrades fees (excluding Scheduled Listings and Home Page Featured).
- Think of the Final Value Fee as eBay’s commission
- Think of the Final Value Fee as eBay’s commission
- The best way to monitor your auction is your personal dashboard--My eBay
- ALTERNATIVE TO THIS SLIDE IS TO GO TO COMMUNITY PAGE AND EXPLAIN THE PAGE (only if you have time) Announcement Boards General—Check here often to find out what’s new at eBay From 1 cent promotions to upcoming features—get it here first System—When something goes wrong on eBay’s system, here’s where you find out about it Oftentimes, if you’re having problems, it’s a system issue. Check here first to find out what’s going on There are 4 different types of Discussion boards Category-based chats People who buy and/or sell the same type of merchandise you do—good source of assistance and ideas Program-based chats People who are in the same program (Charity, Trading Assistants, Tools, etc.) General assistance chats Help with basic eBay processes Non-eBay chats Discussions about other things happening in the world Answer Center Specific board Ask a particular question, get up to 10 answers from eBay users All volunteers who like to help others Check the Calendar to find out what’s happening DEMO—Go to Community Explain that this is the hub of eBay Community activity Show the Calendar of events