Value of an Interaction (IxDA Brisbane Nov 08)
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Presented at IxDA Brisbane's Face to Face event, Nov 2008. Updated version.
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Value of an Interaction (IxDA Brisbane Nov 08)
- 1. The value of an interaction A DESIGNER’S JOURNEY FROM A STRUCTURED UPBRINGING TO UTTER CHAOS Joel Flom IxDA Face to Face, Brisbane 25 November 2008
- 2. HELLO... Joel Flom - Managing Director, Elavision - 11 years experience - IA, IxD, UX, VP... - A designer
- 9. THE UTTER CHAOS From fairly straight- forward...
- 10. THE UTTER CHAOS ...to ridiculously complicated.
- 11. THE UTTER CHAOS It was chaos.
- 12. THE SHORTFALLS
- 13. THE SHORTFALLS Requirements kill - Too often it drives process - Laundry pile (clean... and dirty) - Business vision chopped up into little pieces - Perceived as voice of end user
- 14. THE SHORTFALLS Researching for conclusions - Process of elimination - Dictated recruiting - Needs & desires perceived as issues of usability - Process-driven, not people-driven
- 15. THE SHORTFALLS ✘ Researching for conclusions - Process of elimination - Dictated recruiting - Needs & desires perceived as issues of usability - Process-driven, not people-driven
- 16. THE SHORTFALLS Structure ≠ foundation - Very easy to structure bad content - People not visiting a “site” - Infinite touch points & devices - Mixing & mashing of services
- 17. THE SHORTFALLS Usability testing too scientific - Task completion basis for success - Can’t control all the variables - Business & product-focused - Only one factor of experience
- 18. THE SHORTFALLS “Too often we measure everything and understand nothing.” Jack Welch, Past CEO at GE
- 19. THE SHORTFALLS Humans are messy - Not rational or structured - Unique behaviours & motivations - Extremely difficult to personify - Can’t control all the variables
- 20. THE SHORTFALLS Product isn’t the experience - Product not the final destination - Dependant on culture and context - Desires & needs based on experience, not product
- 21. THE SHORTFALLS Product isn’t the experience - Product not the final destination - Dependant on culture and context - Desires & needs based on experience, not product
- 22. THE SHORTFALLS Product isn’t the experience - Product not the final destination - Dependant on culture and context - Desires & needs based on experience, not product
- 23. THE SHORTFALLS “You can only provide the resources for people to have an experience; then it’s the people (users) themselves who create the experience.” Dan Saffer, Kicker Studios
- 24. THE HIERARCHY
- 25. THE HIERARCHY MEANINGFUL ENGAGING AUTHENTIC USEFUL USABLE ACCESSIBLE
- 26. THE HIERARCHY Accessible - Ethical MEANINGFUL - Compliant ENGAGING AUTHENTIC - Inclusive USEFUL - Reasonable cost of entry USABLE - Welcoming ACCESSIBLE
- 27. THE HIERARCHY Usable - Low learning curve MEANINGFUL - Easy to use ENGAGING AUTHENTIC - Manageable USEFUL - Consistent USABLE - Dependable ACCESSIBLE
- 28. THE HIERARCHY Usable - Low learning curve MEANINGFUL - Easy to use ENGAGING AUTHENTIC - Manageable USEFUL - Consistent USABLE - Dependable ACCESSIBLE
- 29. THE HIERARCHY Usable - Low learning curve MEANINGFUL - Easy to use ENGAGING AUTHENTIC - Manageable USEFUL - Consistent USABLE - Dependable ACCESSIBLE
- 30. THE HIERARCHY Useful - Meets immediate need MEANINGFUL - Serves a purpose ENGAGING AUTHENTIC - Solves specific problem USEFUL - Answers questions quickly USABLE - Enjoyable in productive way ACCESSIBLE
- 31. THE HIERARCHY Authentic - Trustworthy MEANINGFUL - Easy to verify ENGAGING AUTHENTIC - Credible & professional USEFUL - Open & transparent USABLE - Best interest in mind ACCESSIBLE
- 32. THE HIERARCHY Authentic - Trustworthy MEANINGFUL - Easy to verify ENGAGING AUTHENTIC - Credible & professional USEFUL - Open & transparent USABLE - Best interest in mind ACCESSIBLE
- 33. THE HIERARCHY Engaging - Pleasing aesthetically MEANINGFUL - Real (instils confidence) ENGAGING AUTHENTIC - Delight to use USEFUL - Participatory (social) USABLE ACCESSIBLE
- 34. THE HIERARCHY Engaging - Pleasing aesthetically MEANINGFUL - Real (instils confidence) ENGAGING AUTHENTIC - Delight to use USEFUL - Participatory (social) USABLE ACCESSIBLE
- 35. THE HIERARCHY Engaging - Pleasing aesthetically MEANINGFUL - Real (instils confidence) ENGAGING AUTHENTIC - Delight to use USEFUL - Participatory (social) USABLE ACCESSIBLE
- 36. THE HIERARCHY “Each encounter no matter how brief is a micro interaction which makes a deposit or withdrawal from our rational and emotional subconscious.” David Armano, Logic + Emotion
- 37. THE HIERARCHY Meaningful - Fulfilling MEANINGFUL - Engaging & empowering ENGAGING AUTHENTIC - Fuels passion USEFUL - Participatory (belonging) USABLE ACCESSIBLE
- 38. THE HIERARCHY Meaningful - Fulfilling MEANINGFUL - Engaging & empowering ENGAGING AUTHENTIC - Fuels passion USEFUL - Participatory (belonging) USABLE ACCESSIBLE
- 39. THE HIERARCHY Meaningful - Fulfilling MEANINGFUL - Engaging & empowering ENGAGING AUTHENTIC - Fuels passion USEFUL - Participatory (belonging) USABLE ACCESSIBLE
- 40. THE HIERARCHY MEANINGFUL ENGAGING AUTHENTIC USEFUL USABLE ACCESSIBLE
- 41. THE END Thank you - Web: www.elavision.com - Blog: elavision.typepad.com - Email: info@elavision.com
- 42. THE END References - Armano, David (2006) - darmano.typepad.com/ logic_emotion/2006/09/user_experience.html - Hodge, Challis (2008) - www.challishodge.com/ experience-hierarchy-of-needs/ - Knemeyer, Dirk (2006) - uxmatters.com/MT/archives/ 000124.php - Morville, Peter (2007) - semanticstudios.com/ publications/semantics/000179.php -