1. The Many Faces of Google A Presentation by Joel May

3. The Google Home Screen www.google.com

4. The Google Home Screen The Search Term Box

6. Search Term Rules Rule #1 – Be Specific (If you aren’t, you’ll end up with a lot of garbage) Search for condominiums : 2,540,000 hits Search for condominiums florida naples time-share : 1,920 hits

7. Search Term Rules Rule #2 – Use Quotes to Search for Phrases Search for joe montana : 1,080,000 hits Search for “joe montana” : 159,000 hits And, to demonstrate Rule #1 again: Search for “joe montana” 1988 “san francisco” : 6,730 hits

15. Search Term Rules Rule #8: Use an asterisk (*) as a wild card representing one word For example, google * my life will return (among others) “ Google changed my life,” “Google enhanced my life,” “ Google ruined my life,” etc.

17. Search Term Rules Rule #10 – Combine These Search Box Rules as Often as Possible (see Rule #1)

18. The Action Buttons

19. The Action Buttons The Action Buttons Just what does Google do when you click on one of them?

20. The Action Buttons Google Search

22. The Action Buttons (Google Search) For a search of disney fantasyland pirates Google would use Word Hits: It would identify all pages that contain disney AND fantasyland AND pirates

23. The Action Buttons (Google Search) For a search of disney fantasyland pirates Google would then use Adjacency Hits: A page that contains: “ My favorite Disney attraction, outside of Fantasyland , is Pirates of the Caribbean” Would receive a higher adjacency score than one that says: “ Walt Disney was both a genius and a taskmaster. The team at WDI spent many sleepless nights designing Fantasyland . But nothing could compare to the amount of imagineering work required to create Pirates of the Caribbean.”

24. The Action Buttons (Google Search) For a search of disney fantasyland pirates Google would then use Frequency Hits: A page that contains the word disney four times, fantasyland three times and pirates seven times would receive a higher frequency score than a page on which each of those words appeared only once

25. The Action Buttons (Google Search) For a search of disney fantasyland pirates Google would then use About 100 Secret Variables Which accounts, at least in part, for the fact that Google’s stock price which opened at $85 is now over $400

28. The Action Buttons (Google Search) The pages with the highest ranks appear first on the output list

29. The Action Buttons I’m Feeling Lucky

30. The Action Buttons (I’m Feeling Lucky) Directly displays the web page with the highest rank

31. The Results

32. The Results Type of Search Number of Hits Length of Time Sponsored Links (Paid Advertisements) Definition of the Term The title of the page A “snippet” of text containing the search term(s) The URL of the page A cached version of the page Links to similar pages At the top of every Google search results page, Google displays a diminutive, but fully featured version of its home page And, if the search term appears on more than one page on the site, a link to a list of those additional pages

33. Extended Results

34. Spell Checker

35. News Headlines

36. Product Search

37. Refine Results I

38. Refine Results II

39. Translate

40. Translate

41. Translate

42. Special Web Search Features www.google.com/help/features.html

44. Special Web Search Features

47. Special Web Search Features

49. Special Web Search Features Definitions

50. Special Web Search Features

53. Special Web Search Features

54. Special Web Search Features

57. Special Web Search Features Movies Movie:movies

59. Special Web Search Features Movies

61. Special Web Search Features Movies

62. Special Web Search Features

63. Special Web Search Features

68. Special Web Search Features

71. Special Web Search Features

73. Special Web Search Features

75. Special Web Search Features

77. Special Web Search Features Spell Checker

79. Special Web Search Features

81. Special Web Search Features Stock Quotes

82. Special Web Search Features

83. Special Web Search Features

85. Special Web Search Features Travel Information

87. Special Web Search Features Travel Information

89. Special Web Search Features Weather

90. Special Web Search Features

91. Special Web Search Features

93. Special Web Search Features Who Links to You

95. Other Types of Searches Web Search

97. Other Types of Searches Image Search

99. Image Search Thumbnail of Picture Name of Picture File Size of picture file (in pixels and Kilobytes) URL at which the picture can be found Double-click on the Thumbnail to see the picture in its original web site context

100. Image Search Click on “See Full Size Image” to (guess what?) see a full size image

102. Types of Searches Types of Searches: Groups Search

104. Groups Search restaurants princeton nj

105. Groups Search

106. Types of Searches Types of Searches: News Searches

108. News Search

109. News Search: Alerts Philadelphia Phillies

110. News Search: Alerts Philadelphia Phillies

111. News Search: Alerts Philadelphia Phillies

112. News Search: Alerts Philadelphia Phillies [email_address]

113. News Search: Alerts

115. News Search

116. Types of Searches Types of Searches: Froogle

118. Froogle Search Compare Prices Sort by Price or Relevance Set a price range Refine the Search

119. Types of Searches Types of Searches: Maps

121. Google Maps

122. Google Maps

123. Google Maps

125. Google Maps Name, Address and Telephone Number Distance and Driving Directions Map Showing Locations

126. Google Maps

127. Web Page Translation Special Web Search Features

128. Google in your Language

129. Google in your Language

131. Google Language Tools

132. Google Language Tools

133. Google Language Tools

134. Types of Searches More Types of Searches

135. More Types of Searches

137. Google Answers http://answers.google.com

139. Google Catalogs

140. Google Catalogs

141. Google Catalogs

143. Google Catalogs

145. Google Video

146. More Types of Searches

148. Directory

149. More Types of Searches

150. More Types of Searches

151. More Types of Searches

154. More Types of Searches

156. More Types of Searches

158. University Searches

159. More Types of Searches

160. Google Tools

162. Blogger

163. Google Tools

165. Google Tools

167. Google Desktop Search

168. Google Desktop Search

169. Google Desktop Search When Google Desktop Search is installed on your computer, ordinary Google searches produce results from the desktop as well as from the Web

170. Google Tools

172. Google Tools

176. Google Earth

178. Google Earth

180. Google Tools

182. Google Tools

184. Google Toolbar and Browser Buttons

186. Google Toolbar and Browser Buttons

187. Google Tools

192. Google Calendar

194. Google Labs

195. Google Labs

209. Query Words info:

211. The Advanced Search Screen

212. Personalize Google Google Preferences

213. Google Preferences Choose any of 104 languages for the Google search screen (including Pig Latin, Elmer Fudd and Klingon)

214. Google Preferences Limit searching only to pages composed in certain languages

215. Google Preferences Choose the level of filtering to use

216. Google Preferences Choose the number of results to display on each screen

217. Google Preferences Choose to open results in a new window (useful for browsers that use tabbed windows)

218. Google Preferences Save your preferences

219. Google Labs

221. Google Labs – Google Sets Google Sets (labs.google.com/sets) automatically create sets of items from a few examples. Use Google sets to suggest: people who might share interests with you, places to visit, books to read, movies to see, synonyms, food you might enjoy, stores where you can buy a particular type of item, etc.

222. Google Labs – Google Sets

223. Google Labs – Google Sets

228. Google Labs

242. The Meaning of Google Google is a play on the word googol, which was coined by Milton Sirotta, nephew of American mathematician Edward Kasner, to refer to the number represented by 1 followed by 100 zeros. 10,000,000,000,000,000,000,000,000,000,000,000,000, 000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000 Google's use of the term reflects the company's mission to organize the immense amount of information available on the web . . . . . .

243. The Future of Google Google's mission is to organize the world's information and make it universally accessible and useful.

244. The Future of Google

245. The Many Faces of Google The End

246. The Many Faces of Google This presentation is available on the Web at http://snipurl.com/googlefaces A full interactive Many Faces of Google tutorial is available on the Web at http://snipurl.com/googlefacescourse The End A Google “Cheat Sheet” can be found at http://www.adelaider.com/google/ Links to all the features we’ve talked about can be found at http://snipurl.com/googleref