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Partnership Opportunities |(800) 296-7104 | sales@admedia.com 1
2013 Ad Solutions
Cross Channel Advertising
(800) 296-7104 | sales@admedia.com Partnership Opportunity
Partnership Opportunities |(800) 296-7104 | sales@admedia.com
WHO WE ARE
2
AdMedia works with top agencies and brands
to bring digital marketing solutions with our
cross channel marketing platform.
We excel at monetizing traffic, by
generating millions of actions a day by
targeting your ads through social
media, games , display, email, mobile,
search and video.
AdMedia’s display ad network receives
100 million+ impressions per day,
delivering 11 billion+ local searches per
month and 29 Billion national searches
per month.
Partnership Opportunities |(800) 296-7104 | sales@admedia.com
ADVERTISING PRODUCTS & FEATURES
3
The one stop for all your performance
and engagement needs.
Partnership Opportunities |(800) 296-7104 | sales@admedia.com
BENEFITS
4
Buyers leveraging our Client Services program
enjoy the following benefits:
Zero
Management Fees
Dedicated
Account Representative
Available
Design Services
Real Time
Reporting & Analytics
In-House
Optimization
Bid for Keywords
by Traffic Source
Partnership Opportunities |(800) 296-7104 | sales@admedia.com
ADVERTISING PRODUCTS & FEATURES
5
Our clients—agencies, brands, networks
and publishers—prefer AdMedia because
we understand consumer behavior.
We have designed a responsive
360°platform that adjusts dynamically to
put your message and offers where they’ll
bring results.
Awareness
Lead Generation & Acquisition
Conversion
We deliver the right format at the right time in the right place.
We offer total engagement, from impression to action.
Widely recognized as one of the most competitive
monetization solution providers, AdMedia works with clients
to design their own programs.
Partnership Opportunities |(800) 296-7104 | sales@admedia.com
DISTRIBUTION
6
AdMedia is the largest privately
held owned and operated online
ad network.
The AdMedia platform reaches more than 92 million ComScore
confirmed unique monthly visitors through our owned and operated
20K+ vertical channels, tapping into all the majors, including
Yahoo, Bing and Google. In Addition, AdMedia boasts a publisher
network of over 22,000.
100M impressions / day
11B local / month searches
29B national / month searches
90M opt-in emails delivered / day
Partnership Opportunities |(800) 296-7104 | sales@admedia.com
CROSS CHANNEL ADVERTISING
7
With Cross Channel Advertising, we can
accommodate any combination of
search, display, email or other online
exposure with your desired offer format.
We drive visitor traffic on a CPM, CPC, CPE
and CPV basis while retargeting the user for a
much higher click through rate to arrive at
your CPA objective.
Partnership Opportunities |(800) 296-7104 | sales@admedia.com
REMARKETING
8
AdMedia’s Remarketing Engine automatically gives
your campaign a higher frequency rate, ensuring your
ads are seen and convert more often than through
other methods. Most search providers only assist in
the placement of the advertiser’s ad copy into Google
Adwords or Bing and Yahoo.
The majority of these advertisers see up to a 70%
bounce rate on inbound traffic being purchased by
Tier 1 ad centers. We remarket across all search and
display networks in the space.
We remarket 70% of users
who leave your site without purchasing a
product or completing a lead form.
Ask us for a breakdown of our optimization
techniques.
Remarketing across 98% of the web,
AdMedia’s proprietary platform ensures your
prospective customers are tracked, targeted and
retargeted in the right time and place to spur your
desired action. It’s streamlined, timely and accurate.
Lost Visitor
Returns for
Conversion
Visitor Leaves
Your Site
Visitor is
Remarketed
with Your Ads
Partnership Opportunities |(800) 296-7104 | sales@admedia.com
DYNAMIC REMARKETING
9
Real-Time Ad Creation
Based on demographic data on different segments of
the advertiser’s site, we dynamically serve up the best
matched creative for this user base. This approach can
also be used on non-advertiser owned sites across
major destinations on the internet.
Dynamic Remarketing Benefits
Highly relevant ads
Significantly increase conversion rates
Unparalleled consumer insights
Product
Management
Product
Tracking
Product
Targeting
Store
Locators
Multipage
Experiences
Timely
Messaging
Partnership Opportunities |(800) 296-7104 | sales@admedia.com
VIDEO ADVERTISING
10
AdMedia Video reaches more than 96 million unique
visitors each month in more than 40 countries
AdMedia’s real-time bidding (RTB) for video serves millions of ad calls each
month through our exchange.
With the AdMedia Video marketplace, we connect advertisers to a large
ecosystem of publishers competing in real-time for their inventory.
Advertisers can purchase inventory in the AdMedia Video marketplace either
directly through our Client Services program or Self Serve platform.
Buyers leveraging our Client Services program enjoy the
following benefits:
Efficient video ad buys
The most advanced video targeting available
Video ad campaigns are optimized, and steer campaigns to
the audience with highest ROI
Transparency (audience verification, site-level reporting,
100% brand protection)
Flexible pricing models – CPM, CPC, CPV, CPE
The majority of AdMedia’s Video inventory is fully compliant with
the Interactive Advertising Bureau (IAB) VAST and VPAID ad
serving and ad delivery standards, enabling advertisers to reach
millions of people with the most targeted video ads. Kia SOUL
Commercial
Ad formats available in
all iab compliant sizes
Partnership Opportunities |(800) 296-7104 | sales@admedia.com
OWNED & OPERATED BRANDS
11
AdMedia’s network of compelling
owned and operated vertical
brands reinforces our advanced
targeting approach. We own and
operate 20K plus of our own
web properties.
Partnership Opportunities |(800) 296-7104 | sales@admedia.com
ROI SCORECARD
12
Owned & Operated
Properties
CPA Platform
Offering
CPC Platform
Offering
CPV Platform
Offering
Retargeting
Local Search
Advertiser Network
Email Delivery
Platform & Network
Domain Parking
Solutions
Mobile Ad Network
Social Media
Platform
Display Network
Search Network
Contextual Network
In-Text Network
Partnership Opportunities |(800) 296-7104 | sales@admedia.com
COMPLETE BRAND COVERAGE
13
“Expand your brand’s coverage across
98% of the web through all channels.”
Individual product reach within AdMedia Network Overall Reach on AdMedia Network
60%
78%
40% 38%
30%
98%
Partnership Opportunities |(800) 296-7104 | sales@admedia.com
RETARGETING VS CROSS CHANNEL REMARKETING
14
Standard Retargeting only engages the user on a single display
channel once a user has left your site in the hopes of sparking a renewed
interest in your product.
AdMedia's Cross Channel Remarketing
takes this a step further by broadcasting an advertisers’
message across all of our channels, Display, Search,
Email, Video and In-Text, to increase the likely hood a
once lost visitor of your site returns as a new customer.
How Standard Retargeting Works
How AdMedia Remarketing Works
Potential
Customer
Visits Your
site
Leaves Your
Site
Views Web
Afterwards
Retargeting Captures
User Interest
Returns to
Your Site
Completes
Transaction
Your Product
or Service
Potential
Customer
Visits Your
site
Leaves Your
Site
Views Web
Afterwards
AdMedia’s Captures
User Interest with
Retargeting and
Additional ChannelsReturns to
Your Site
Completes
Transaction
Your Product
or Service
Advertiser Buys into AdMedia
Remarketing Channels:
Display • Search • Email • Video • In-Text
Partnership Opportunities |(800) 296-7104 | sales@admedia.com
PAY PER CLICK
15
AdMedia’s Pay Per Click Network is a
robust ad platform offering the following
features and services:
Self-Serve
Platform
Dedicated
Account Representative
Bids Starting as Low as
$0.05 Per Click
Bid Categories & Keywords
on a CPC Basis
Exposure
Across All Channels
Keyword Targeting
Competitive entry level CPC’s
Targeting Quality Users
Geo Targeting
Conversion Tracking and Quality Control
Filter Traffic based on the converting
sources
Run-of-Network
Branding with every Search
Real-time bidding keyword marketplace
Connection to high-volume traffic
sources
Optimization of your campaign to reach
your desired results
Partnership Opportunities |(800) 296-7104 | sales@admedia.com
DISPLAY TARGETING
16
Targeting Parameter Details
Behavioral
Areas of Interest
Recent Purchases
Income Age
Gender
Geo-Target
Zip Codes
Region
Country
States
DMAs
Vertical
Shopping
Finance
Portal Sites
Entertainment
Technology
Music
Automotive
Men’s Interest
Women's Interest
Health
Optimize
Frequency
Time of Day
Creative
Impressions
Conversion
CTR
Site Blocking
Day Parting
Ad Size
Partnership Opportunities |(800) 296-7104 | sales@admedia.com
CASE STUDY
17
Tier 1
Network Comparison
Standard display and search with Tier 1
provider.
• Generating 18,182 clicks
• Resulting in 104 leads
• Conversion rate of 0.57%
Custom Campaign Offering AdMedia Package:
• Under Package 2, we ran localized display, email, and
local search coupon offering Generating 5,000,000
impressions and 15,000 clicks.
• Resulting in 624 amount of initial leads
• Then retargeting kicked in providing 318 additional leads
resulting in a total of 942 conversions and a conversion
rate of 6.28% amount of ROI for the advertiser.
$25K Budget
ROI
Partnership Opportunities |(800) 296-7104 | sales@admedia.com
OUR ADVERTISERS
18
AdMedia’s advertisers benefit from
a robust suite of marketing solutions,
and personalized campaigns.
Partnership Opportunities |(800) 296-7104 | sales@admedia.com
BRAND SAFETY
19
AdMedia Partners with all of the major
advertising trade association and brand
safety technology companies to ensure
your campaigns run as safe and
transparently as possible.
Our system handles over 1.2 billion
ad request a day and always continues to
increase volume.
We ensure 95- 99% transparency
from all channels gaining valuable insight
into campaign data.
Partnership Opportunities |(800) 296-7104 | sales@admedia.com 20
Thank You
AdMedia Team
(800) 296-7104 | sales@admedia.com

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Ad media media_kit_2013

  • 1. Partnership Opportunities |(800) 296-7104 | sales@admedia.com 1 2013 Ad Solutions Cross Channel Advertising (800) 296-7104 | sales@admedia.com Partnership Opportunity
  • 2. Partnership Opportunities |(800) 296-7104 | sales@admedia.com WHO WE ARE 2 AdMedia works with top agencies and brands to bring digital marketing solutions with our cross channel marketing platform. We excel at monetizing traffic, by generating millions of actions a day by targeting your ads through social media, games , display, email, mobile, search and video. AdMedia’s display ad network receives 100 million+ impressions per day, delivering 11 billion+ local searches per month and 29 Billion national searches per month.
  • 3. Partnership Opportunities |(800) 296-7104 | sales@admedia.com ADVERTISING PRODUCTS & FEATURES 3 The one stop for all your performance and engagement needs.
  • 4. Partnership Opportunities |(800) 296-7104 | sales@admedia.com BENEFITS 4 Buyers leveraging our Client Services program enjoy the following benefits: Zero Management Fees Dedicated Account Representative Available Design Services Real Time Reporting & Analytics In-House Optimization Bid for Keywords by Traffic Source
  • 5. Partnership Opportunities |(800) 296-7104 | sales@admedia.com ADVERTISING PRODUCTS & FEATURES 5 Our clients—agencies, brands, networks and publishers—prefer AdMedia because we understand consumer behavior. We have designed a responsive 360°platform that adjusts dynamically to put your message and offers where they’ll bring results. Awareness Lead Generation & Acquisition Conversion We deliver the right format at the right time in the right place. We offer total engagement, from impression to action. Widely recognized as one of the most competitive monetization solution providers, AdMedia works with clients to design their own programs.
  • 6. Partnership Opportunities |(800) 296-7104 | sales@admedia.com DISTRIBUTION 6 AdMedia is the largest privately held owned and operated online ad network. The AdMedia platform reaches more than 92 million ComScore confirmed unique monthly visitors through our owned and operated 20K+ vertical channels, tapping into all the majors, including Yahoo, Bing and Google. In Addition, AdMedia boasts a publisher network of over 22,000. 100M impressions / day 11B local / month searches 29B national / month searches 90M opt-in emails delivered / day
  • 7. Partnership Opportunities |(800) 296-7104 | sales@admedia.com CROSS CHANNEL ADVERTISING 7 With Cross Channel Advertising, we can accommodate any combination of search, display, email or other online exposure with your desired offer format. We drive visitor traffic on a CPM, CPC, CPE and CPV basis while retargeting the user for a much higher click through rate to arrive at your CPA objective.
  • 8. Partnership Opportunities |(800) 296-7104 | sales@admedia.com REMARKETING 8 AdMedia’s Remarketing Engine automatically gives your campaign a higher frequency rate, ensuring your ads are seen and convert more often than through other methods. Most search providers only assist in the placement of the advertiser’s ad copy into Google Adwords or Bing and Yahoo. The majority of these advertisers see up to a 70% bounce rate on inbound traffic being purchased by Tier 1 ad centers. We remarket across all search and display networks in the space. We remarket 70% of users who leave your site without purchasing a product or completing a lead form. Ask us for a breakdown of our optimization techniques. Remarketing across 98% of the web, AdMedia’s proprietary platform ensures your prospective customers are tracked, targeted and retargeted in the right time and place to spur your desired action. It’s streamlined, timely and accurate. Lost Visitor Returns for Conversion Visitor Leaves Your Site Visitor is Remarketed with Your Ads
  • 9. Partnership Opportunities |(800) 296-7104 | sales@admedia.com DYNAMIC REMARKETING 9 Real-Time Ad Creation Based on demographic data on different segments of the advertiser’s site, we dynamically serve up the best matched creative for this user base. This approach can also be used on non-advertiser owned sites across major destinations on the internet. Dynamic Remarketing Benefits Highly relevant ads Significantly increase conversion rates Unparalleled consumer insights Product Management Product Tracking Product Targeting Store Locators Multipage Experiences Timely Messaging
  • 10. Partnership Opportunities |(800) 296-7104 | sales@admedia.com VIDEO ADVERTISING 10 AdMedia Video reaches more than 96 million unique visitors each month in more than 40 countries AdMedia’s real-time bidding (RTB) for video serves millions of ad calls each month through our exchange. With the AdMedia Video marketplace, we connect advertisers to a large ecosystem of publishers competing in real-time for their inventory. Advertisers can purchase inventory in the AdMedia Video marketplace either directly through our Client Services program or Self Serve platform. Buyers leveraging our Client Services program enjoy the following benefits: Efficient video ad buys The most advanced video targeting available Video ad campaigns are optimized, and steer campaigns to the audience with highest ROI Transparency (audience verification, site-level reporting, 100% brand protection) Flexible pricing models – CPM, CPC, CPV, CPE The majority of AdMedia’s Video inventory is fully compliant with the Interactive Advertising Bureau (IAB) VAST and VPAID ad serving and ad delivery standards, enabling advertisers to reach millions of people with the most targeted video ads. Kia SOUL Commercial Ad formats available in all iab compliant sizes
  • 11. Partnership Opportunities |(800) 296-7104 | sales@admedia.com OWNED & OPERATED BRANDS 11 AdMedia’s network of compelling owned and operated vertical brands reinforces our advanced targeting approach. We own and operate 20K plus of our own web properties.
  • 12. Partnership Opportunities |(800) 296-7104 | sales@admedia.com ROI SCORECARD 12 Owned & Operated Properties CPA Platform Offering CPC Platform Offering CPV Platform Offering Retargeting Local Search Advertiser Network Email Delivery Platform & Network Domain Parking Solutions Mobile Ad Network Social Media Platform Display Network Search Network Contextual Network In-Text Network
  • 13. Partnership Opportunities |(800) 296-7104 | sales@admedia.com COMPLETE BRAND COVERAGE 13 “Expand your brand’s coverage across 98% of the web through all channels.” Individual product reach within AdMedia Network Overall Reach on AdMedia Network 60% 78% 40% 38% 30% 98%
  • 14. Partnership Opportunities |(800) 296-7104 | sales@admedia.com RETARGETING VS CROSS CHANNEL REMARKETING 14 Standard Retargeting only engages the user on a single display channel once a user has left your site in the hopes of sparking a renewed interest in your product. AdMedia's Cross Channel Remarketing takes this a step further by broadcasting an advertisers’ message across all of our channels, Display, Search, Email, Video and In-Text, to increase the likely hood a once lost visitor of your site returns as a new customer. How Standard Retargeting Works How AdMedia Remarketing Works Potential Customer Visits Your site Leaves Your Site Views Web Afterwards Retargeting Captures User Interest Returns to Your Site Completes Transaction Your Product or Service Potential Customer Visits Your site Leaves Your Site Views Web Afterwards AdMedia’s Captures User Interest with Retargeting and Additional ChannelsReturns to Your Site Completes Transaction Your Product or Service Advertiser Buys into AdMedia Remarketing Channels: Display • Search • Email • Video • In-Text
  • 15. Partnership Opportunities |(800) 296-7104 | sales@admedia.com PAY PER CLICK 15 AdMedia’s Pay Per Click Network is a robust ad platform offering the following features and services: Self-Serve Platform Dedicated Account Representative Bids Starting as Low as $0.05 Per Click Bid Categories & Keywords on a CPC Basis Exposure Across All Channels Keyword Targeting Competitive entry level CPC’s Targeting Quality Users Geo Targeting Conversion Tracking and Quality Control Filter Traffic based on the converting sources Run-of-Network Branding with every Search Real-time bidding keyword marketplace Connection to high-volume traffic sources Optimization of your campaign to reach your desired results
  • 16. Partnership Opportunities |(800) 296-7104 | sales@admedia.com DISPLAY TARGETING 16 Targeting Parameter Details Behavioral Areas of Interest Recent Purchases Income Age Gender Geo-Target Zip Codes Region Country States DMAs Vertical Shopping Finance Portal Sites Entertainment Technology Music Automotive Men’s Interest Women's Interest Health Optimize Frequency Time of Day Creative Impressions Conversion CTR Site Blocking Day Parting Ad Size
  • 17. Partnership Opportunities |(800) 296-7104 | sales@admedia.com CASE STUDY 17 Tier 1 Network Comparison Standard display and search with Tier 1 provider. • Generating 18,182 clicks • Resulting in 104 leads • Conversion rate of 0.57% Custom Campaign Offering AdMedia Package: • Under Package 2, we ran localized display, email, and local search coupon offering Generating 5,000,000 impressions and 15,000 clicks. • Resulting in 624 amount of initial leads • Then retargeting kicked in providing 318 additional leads resulting in a total of 942 conversions and a conversion rate of 6.28% amount of ROI for the advertiser. $25K Budget ROI
  • 18. Partnership Opportunities |(800) 296-7104 | sales@admedia.com OUR ADVERTISERS 18 AdMedia’s advertisers benefit from a robust suite of marketing solutions, and personalized campaigns.
  • 19. Partnership Opportunities |(800) 296-7104 | sales@admedia.com BRAND SAFETY 19 AdMedia Partners with all of the major advertising trade association and brand safety technology companies to ensure your campaigns run as safe and transparently as possible. Our system handles over 1.2 billion ad request a day and always continues to increase volume. We ensure 95- 99% transparency from all channels gaining valuable insight into campaign data.
  • 20. Partnership Opportunities |(800) 296-7104 | sales@admedia.com 20 Thank You AdMedia Team (800) 296-7104 | sales@admedia.com