Ethnic hair care comparison

US Black Hair Care Market
Natural Line
rio girl

MOISTURIZING SHAMPOO
Creme of Nature
Colomer
Argan Oil Moisture & Shine
Shampoo
• cleanses hair without harsh, moisture
stripping agents
• Strengthens hair while optimizing the
moisture balance of the hair and scalp
• Helps to detangle, soften and boost exotic
shine
• Infused with argan oil from Morocco
$5.00/ 12 oz

ORS
Olive Oil Creamy Aloe
Shampoo
• moisturizes and neutralizes the hair
leaving it tangle free and soft after every
shampoo.
• A rich blend of olive oil, aloe vera,
panthenol and lecithin, provides the hair
maximum moisturization.
• Key ingredients:
• Olive oil: rich in essential fatty acids, it
infuses moisture directly into the cuticle.
• Aloe vera: a plant whose gel from its leaf is
known for healing, anti-bacterial and
soothing properties.
$6.50/ 12.5 oz

ORS
Herbal Cleanse™
• A dry shampoo that keeps your hair and
scalp refreshed between regular
shampoos.
• Ideal for those starting locks and wearing
braids.
• Enriched with lavender to eliminate odors
• Sweet basil to help alleviate itching.
$6.75/ 9 oz

Dark & Lovely Au Naturale
Dark and Lovely® Au
Naturale Anti-Shrinkage
Hydrating Soak Shampoo
• Cleansing shampoo featuring a new anti-
shrinkage recipe with mango oil and
bamboo milk for naturally elongated, soft
and defined curls.
• Rich, quick-lather cleanse
• Moisturizes hair and scalp
• NO mineral oil
• NO parabens
• NO petrolatum
$10.00/ 13.5 oz
SoftSheen Carson

Dark and Lovely® Au Naturale
Anti-Breakage
Tension Release Hair Wash
• Tight, dry scalp or product buildup?
• Crafted to soothe dryness of scalp while freeing
the hair of the gook, the bad, and the ugly.
• Hair and scalp have a soft, clean, hydrated feel
at first use.
• For dry, damaged hair
• Soothes dry scalp and hair while rebuilding hair
elasticity
• No sulfates
• No parabens
• No silicones
$10.00/ 13.5 ozSoftSheen Carson

As I Am
Cleansing Pudding+
• Sulfate free.
• Soothing scalp treatment as it cleanses.
• Helps support healthy hair growth.
• Blend of natural botanicals.
• Helps eliminate DHT build up from scalp.
• Key Ingredients: tangerine, coconut oil,
castor oil, saw palmetto and phytosterols
$10.50/ 8 oz

Shea Moisture
RAW SHEA BUTTER
MOISTURE RETENTION
SHAMPOO
• Cleanses, hydrates and repairs dry,
damaged or over-processed hair.
• Sulfate-free.
$11.00/ 13 oz

CO WASH
Natural Styles
Anti-Shrinkage Cleansing
Conditioner a la Crème
• 3-in-1 formula replaces regular shampoo,
conditioner, and detangler
• Moisture-rich conditioning
• Softly cleanses
• No sulfates
• No mineral oil
• No parabens
• No silicone
$9.00/ 13.5 ozSoftSheen Carson
CO WASH

CO WASH
Cantu Shea Butter
• Formulated to gently remove build-up from curls and scalp.
• Unique blend of natural butters and oils provide deep
moisture.
• Made with 100% pure shea butter.
• Formulated without chemicals or harsh ingredients.
$5.00/ 10 oz

CO WASH
As I Am
Coconut CoWash
• Spreads easily throughout hair
• Gently cleanses hair and scalp
• Maintains moisture, adds more moisture and
helps hair retain moisture until your next
cleanse.
• Makes detangling a breeze
• Rinses easily from hair.
• Helps promote a healthy environment for hair
growth
• Gentle enough for daily use.
• Safe for color-treated hair
Key ingredients: tangerine, coconut oil, castor
oil, saw palmetto and phytosterols $8.00/ 16 oz
CO WASH
As I Am

CO WASH
As I Am
COCONUT & HIBISCUS CO-
WASH CONDITIONING
CLEANSER
• This sulfate-free conditioning cleanser
removes impurities without stripping hair of
natural oils.
• Lightweight moisturizers soften and control
frizz in one easy step.
• Leaves curls vibrantly bouncy.
$12.00/ 8 oz
CO WASH
Shea Moisture

MOISTURIZING CONDITIONER
Creme of Nature
Argan Oil Strength & Shine
Leave-in Conditioner
• Unique two-phase formula
• Combines argan oil liquid shine and a
strengthening protein complex
• Improves hair strength
• Protects against damage
• Adds exotic shine and moisture.
$6.00/ 8.45 oz
Colomer

ORS
Olive Oil Replenishing
Conditioner
• Fortifies and balances the moisture and
protein content of the hair,
• Resulting in stronger, healthier looking hair
that is shiny and manageable.
• Key ingredients
• Olive oil: rich in essential fatty acids, it infuses
moisture directly into the cuticle.
• Sweet orange oil: Helps to soothe and
condition the scalp .
$7.39/ 12.25 oz

Anti-Shrinkage
Knot Out Conditioner
• Moisturizing conditioner featuring a new anti-
shrinkage recipe with mango oil and bamboo
milk for naturally elongated, soft and defined
curls
• Protects from dryness
• Provides easy detangling
• NO mineral oil
• NO parabens
• NO petrolatum
$10.00/ 13.5 oz
SoftSheen Carson

Anti-Breakage
Strength Restoring Conditioner
• Created to strengthen fragile, breaking hair
• Replenish it with moisture.
• Hair stand up to the snap, pop test and resists
the urge to break.
• Helps prevent split ends before they start
• Leaves ends resilient, healthier and stronger
• No mineral oil
• No parabens
• No petrolatum $10.00/ 13.5 oz
SoftSheen Carson

As I Am
Leave-In Conditioner
• Eases wet combing
• Helps strengthen hair
• Seals the cuticle layer
• Supports healthy hair growth
• Adds moisture and shine
• Prepares your hair for styling
• Especially beneficial if custard, gel or setting
cream is to be applied for final styling
Key ingredients: extracts of coconut, amla,
sugar beet root, green tea, lemon, apple, sugar
cane, phytosterols and saw palmetto
$10.50/ 8 oz

Shea Moisture
RAW SHEA BUTTER
RESTORATIVE
CONDITIONER
• Detangles, moisturizes, repairs and restores
lifeless dry, damaged or over-processed hair.
• Made with natural and certified organic
ingredients.
• Sea kelp provides mineral-rich nutrition which
seals and smoothes hair cuticle.
• argan oil restores shine while helping
promote hair elasticity.
• Shea butter deeply moisturizes while
conditioning hair and scalp. $11.00/ 16 oz

Argan Oil Intensive
Conditioning Treatment
• An intensively deep conditioning treatment
• Strengthens, revitalizes and gives exotic
shine.
• Prevents hair breakage and deeply infuses
moisture from the inside out.
• Ideal for all hair types, including relaxed,
natural and color-treated hair.
• Can be used after every shampoo as a quick
conditioner, or every week as a reconstructor.
$6.00/ 12 oz
Colomer
DEEP CONDITIONER
Creme of Nature

DEEP CONDITIONER
Cantu Shea Butter
• Penetrates deep into the hair shaft to help
moisturize and repair damaged, dry and
brittle hair.
• Made with 100% pure shea butter and
formulated without chemicals or harsh
ingredients.
No mineral oil, sulfates, parabens, silicone,
phthalates, gluten, paraffin, propylene, PABA
or DEA.
$8.00/ 12 oz

Olive Oil Hair Masque™
• This intense treatment conditioner helps
restore heat and color damage hair.
• Infused with natural ingredients
• Revitalizes and detangles the hair
• Leaving it soft, shiny, and smooth.
$9.00/ 11 oz
DEEP CONDITIONER
ORS

Anti-Breakage
Super Softening Hair Butter
• A delectable, hydrating treat just for your
breaking, transitioning hair.
• Hair feels nourished and supple without the
buildup or greasy transfer.
• Moisturizes and reconstructs damaged hair
for supple,shiny finish
• No drying alcohol
• No mineral oil
• No parabens
• No petrolatum
$10.00/ 8 oz
DEEP CONDITIONER
SoftSheen Carson

• TAHITIAN NONI & MONOI
SMOOTH & REPAIR
NOURISHING HAIR
MASQUE
• Moisturizes deep within the hair shaft
• Intensive treatment deep conditions and
infuses hair with a powerful dose of moisture.
• Certified organic shea butter.
• Revitalizing Tahitian noni and monoi oil
blended with keratin, peptides and botanical
extracts.
• Hydrate, strengthen and repair frizz, flyaway
hair.
• Helps smooth hair cuticle, controlling frizz and
maintaining straight styles. $12.00/ 16 oz
DEEP CONDITIONER
Shea Moisture

• YUCCA & BAOBAB ANTI-
BREAKAGE MASQUE
• Penetrates deeply to moisturize, strengthen
and fortify fine, thin hair.
• This all-natural treatment helps prevent
breakage while increasing volume for thicker,
full-bodied hair.
$13.00/ 16 oz
DEEP CONDITIONER
Shea Moisture

• Hydration Elation
• Moisturizes deep within the hair shaft
• Smooths and aligns cuticle layer
• Strengthens weak areas and repairs split
ends
• Promotes shine
• Infused with pure herbal ingredients that
stimulate the scalp and hair roots
• Helps promote healthy hair growth from the
follicular level
• Enhances manageability and overall hair
health
Key ingredients: coconut, sugar cane, green
tea, apple, lemon, vegetable glycerin, shea
butter and vitamin E
$16.00/ 8 oz
DEEP CONDITIONER
As I Am

• Super Sweetback Treatment
• Treatment for growing out naturally curly, tight
curly,kinky, and transitioners hair.
• For healthy growth and length.
• An elongated curl has more bounce, is more
manageable, and is less prone to frizz.
• A decadent softening treatment which
ensures that curls reach long luxurious
length.
• Rich treatment full of Shea butter and centella
extract.
• Growth stimulant that promotes long healthy
curls.
• Great for curly, tight curly, kinky and
transitioners hair.
$18.00/ 8 oz
DEEP CONDITIONER
Miss Jessie’s

Incredibly Rich Oil Moisturizing
Hair Lotion
• Restores natural moisture balance to hair.
• Protects the hair from heat of blow dryers and
curling irons.
• provides long lasting shine without leaving the
hair feeling greasy.
$4.99/ 8.5 oz
MOISTURIZING STYLER
ORS

Dark and Lovely® Healthy-
Gloss 5™
Moisture Hair Crème
• Oil moisturizer redefined.
• Infuses hair with supreme shine and
featherlight softness
• Replenishes hair and scalp with moisture.
$5.99/ 6.1 oz
MOISTURIZING STYLER
DARK AND LOVELY

Desert Essence Coconut Shine
& Refine Hair Lotion
• Smoothes and de-frizzes without weighing
hair down.
• Cactus and agave drench hair in moisture
and help restore healthy shine.
• Coconut oil and coconut extract smooth
damaged hair.
$5.99/ 6.4 oz
MOISTURIZING STYLER
Desert Essence

Carol's Daughter Black Vanilla
Moisturizing Hair Smoothie
• A deeply nourishing hair treatment for very
dry and dull hair.
• Enriched with sunflower oil, cocoa & shea
butters.
$25.79/ 8 oz
MOISTURIZING STYLER
Carol’s Daughter

Baby Butter Cream
• Softening and growing out natural hair.
• Taming hairline edges.
• Moisturizing pony puffs.
• Two strand twists, coils, braids, cornrows naturals.
• Tight curly, kinky and transitioners.
$32.00/ 8 oz
MOISTURIZING STYLER
Miss Jessie’s

SHINE SPRAYS
ORS
Olive Oil Nourishing Sheen
Spray™
Eases wet combing
• Adds a beautiful shine without weighing down
the hair.
• It provides a non-greasy shine while restoring
the hair’s natural balance.
$4.99/ 15.4 oz

SHINE SPRAYS
CREAM OF NATURE
Argan Oil Heat Defense
Smooth & Shine Polisher
Eases wet combing
• Protects against heat styling
• Smoothes and eliminates frizz.
• Seals in shine.
• Infused with argan oil from Morocco.
• Creates smooth, silky softness, while
protecting your hair from harmful styling, heat
and UV damage.
• Giving you shiny healthy hair.
$7.69/ 4 ozColomer

SHINE SPRAYS
Shea Moisture
Shea Moisture Hold & Shine
Moisture Mist, Organic Coconut
& Hibiscus, Thick/Curly Hair
• With coconut oil, silk protein & neem oil.
• Moisture, body & shine.
• Certified organic ingredients.
• Our all-natural moisture mist eliminates frizz,
while hydrating hair and creating brilliant
shine and curl control.
• Coconut Oil: Hydrates and protects hair from
heat and chemicals.
$10.00/ 8 oz

SHINE SPRAYS
Carol’s Daughter
Carol’s Daughter
Monoi Oil Sacred Strenthening
Serum
• Protect hair from all damage.
• Strengthening power comes from monoi oil.
• Silicone-free, restorative oil rebuilds hair’s
structure from the inside.
• True repair that doesn’t wash away or weigh
hair down like silicones do.
• Blended with mirabelle plum seed oil to
restore health and kukui and rose hip Seed
Oils to reduce frizz and boost hair’s natural
shine.
$30.00/ 1.7 oz

CO WASH
As I Am
Jojoba Oil
• This oil mimics the scalps natural Sebum.
• It attracts and holds moisture and adds shine.
$4.95/ 5.5 oz
OILS
ORS

CO WASH
As I Am
Tea Tree Oil
• A non-greasy oil that naturally heals the scalp
and allows hair to thrive.
$4.95/ 5.5 oz
OILS
ORS

CO WASH
As I Am
Coconut Oil
• Rejuvenating properties of coconut oil help to
remove dead skin cells and renew scalp
tissue.
• It enhances the shine without weighing hair
down.
$4.95/ 5.5 oz
OILS
ORS

CO WASH
As I Am
BLACK VANILLA MOISTURE
& SHINE PURE HAIR OIL
• This deep treatment oil adds a layer of
moisture to dry, dull, brittle hair to replenish
and maintain hair’s natural balance.
• The blend of Calendula and Chamomile
Extracts and Safflower Oil work to make hair
softer and more flexible so it’s easier to style
with a high-shine finish.
• Perfect as a pre-shampoo or hot oil
treatment in the shower for deeper
conditioning and extra hydration.
• Powerful ingredients at work:
• Safflower Seed Oil
• Calendula
• Chamomile
• Corn Oil
$10.00/ 4.3 oz
OILS
CAROL’S DAUGHTER

As I Am
Sally select Target

Cantu
Walmart

Carol’s Daughter
Macy's Target

Creme of Nature
Walgreen’s WalMart
Colomar

Dark & Lovely
CVS RiteAid
SoftSheen-Carson
L’Oreal

Eden BodyWorks
Sally Walgreen’s WalMart

Jane Carter Solutions
RiteAid Target Vitamin Shoppe Whole Foods

Kinky Curly
Target Whole Foods

ORS
CVS Sally RiteAid Target WalMart Walgreen’s

Miss Jessie’s
Target Walgreen’s

Mixed Chicks
at Target

Shea Moisture
at Target

Twisted Sista
CVS RiteAid Target WalMart Walgreen’s

Ethnic hair care comparison

Recommandé

Recommandé

Contenu connexe

En vedette

En vedette (7)

Similaire à Ethnic hair care comparison

Similaire à Ethnic hair care comparison (20)

Dernier

Dernier (20)

Ethnic hair care comparison