How Cool Brands Stay Hot: Branding to Generation Y by Joeri Van den Bergh, presented at the NHTV Breda Digital Entertainment 10 Year Event in Breda (NL) on Thursday February 7, 2013.

1. Good Afternoon
NHTV
Follow me:
@joeri_insites

4. //Template 1
• Tekst

9. //Template 1
• Tekst

12. //Template 1
• Tekst

13. //Template 1
• Tekst

15. Unique
//Template 1
• Tekst

18. Content = conversation for Millennials
Talk
All the time A lot A little about
A film you saw 20% 49% 26% 95%
A film you want to see 20% 47% 26% 93%
Some music you heard 22% 42% 28% 92%
Something you saw on TV 15% 41% 34% 90%
Some music you want to listen to 21% 37% 31% 89%
A video you watched online 17% 41% 31% 89%
Something you want to watch on TV 15% 38% 35% 88%
A website you visited 14% 34% 38% 86%
Something you saw on Facebook 17% 33% 28% 78%
An advert you saw on TV 9% 25% 35% 69%
Apps on your mobile device 12% 24% 31% 67%
An advert you saw online 8% 21% 33% 62%
Source : My MTV, Be Viacom insight consumer panel March 2012– Europe: UK, DE, ES, FR, SW & PL. 16-34s

20. //Template 1
• Tekst

21. Cool
//Template 1
• Tekst

24. R2=.57
R2=.62
R2=.74
InSites Consulting Brand Model tested by path analysis

27. Real

29. Real
//Template 1
• Tekst

33. Happy