SlideShare une entreprise Scribd logo

In search of the magic bullet

•Télécharger en tant que PPTX, PDF•
•
Joe Spake
Joe Spake
Formation
1  sur  21
In search of the Magic Bullet Joe Spake http://spake.com http://memphisrealestatebuzz.com joespake@gmail.com
“Man who utilizes magic bullet often shoots self in foot.”
If wishes were horses, we’d all take a ride More followers More friends More fans (Likers) More leads More sales More Money more money – more bullets
GURU THOUGHT LEADER EXPERT AS MEASURED BY?
Slipping into Web 2.0 Marketing/Advertising 1.0 BUY IT NOW!!!!
The magic bullet will………. Get me on the first page of Google Let me use the new media to do PUSH marketing Increase my friends, followers, and LIKERSso that I can dominate my market Attract affluent and influential people to me Make everything I produce go viral And let me do it all without any effort, whatsoever
Magic bullets make a lot of Noise “…Please don’t dominate the rap, Jack,If you got nothing new to say…..” Grateful Dead
Slipping into Web 2.0the social web The right attitude is more important than mastery of the media. You don’t need a social media strategy. You need a business strategy that includes social media.
So let’s goBack to the basics Social Media 101 The basic Tenants of Social Media Success “Social media is rooted in conversation”-Brian Solis
Back to the basics
“…..And believe in whatever my liein those things that money can buy…” Jackson Browne
Beyond the basics – New bullets How can I get more….. Authority? Influence? Clout? And what will I do with it when I do?
The Human Algorithm You can fool some of the people all of the time and all of the people some of the time………. Measures human capital Google – page rank, buzz Facebook – likey stuff Klout Technorati, Alexa, Delicious, stumble upon, etc.
Engage or Die! SMO is the new SEO “You are already putting content out there, how do you channel it to those in SM networks who are searching for information like yours?” Brian Solis
Engage or Die! SEARCH (it’s all about search) Traditional (Google, Bing, Youtube) Social (Facebook, Twitter, Youtube) Real time – (more real time all the time) How does your brand perform in real time search?
Engage or Die! Social media is rooted in conversation Search is powered by crowds And magic bullets are getting harder to sell
Seth like finish:Would you rather develop a million pretty good ideas or a handful of ideas that will change the world?

Recommandé

In search of the magic bullet - Reprise
In search of the magic bullet - RepriseIn search of the magic bullet - Reprise
In search of the magic bullet - RepriseJoe Spake
 
Measuring your offsite impact
Measuring your offsite impactMeasuring your offsite impact
Measuring your offsite impactCharityComms
 
Social Media Signals
Social Media SignalsSocial Media Signals
Social Media SignalsKristopher Jones
 
Twitter Growing An Optin List
Twitter Growing An Optin ListTwitter Growing An Optin List
Twitter Growing An Optin ListAnn Evanston
 
Social is SEO
Social is SEOSocial is SEO
Social is SEOMiriam Schwab
 
Competitive Twitter Syndrome
Competitive Twitter SyndromeCompetitive Twitter Syndrome
Competitive Twitter SyndromeCharlene Kingston
 
5 social media tactics that actually work!
5 social media tactics that actually work!5 social media tactics that actually work!
5 social media tactics that actually work!Tim Russell
 
The Rise of Click Bait, Death of Quality Content, and What We Can Do About It
The Rise of Click Bait, Death of Quality Content, and What We Can Do About ItThe Rise of Click Bait, Death of Quality Content, and What We Can Do About It
The Rise of Click Bait, Death of Quality Content, and What We Can Do About ItA Better Version of You
 

Recommandé

In search of the magic bullet - Reprise
In search of the magic bullet - RepriseIn search of the magic bullet - Reprise
In search of the magic bullet - RepriseJoe Spake
 
Measuring your offsite impact
Measuring your offsite impactMeasuring your offsite impact
Measuring your offsite impactCharityComms
 
Social Media Signals
Social Media SignalsSocial Media Signals
Social Media SignalsKristopher Jones
 
Twitter Growing An Optin List
Twitter Growing An Optin ListTwitter Growing An Optin List
Twitter Growing An Optin ListAnn Evanston
 
Social is SEO
Social is SEOSocial is SEO
Social is SEOMiriam Schwab
 
Competitive Twitter Syndrome
Competitive Twitter SyndromeCompetitive Twitter Syndrome
Competitive Twitter SyndromeCharlene Kingston
 
5 social media tactics that actually work!
5 social media tactics that actually work!5 social media tactics that actually work!
5 social media tactics that actually work!Tim Russell
 
The Rise of Click Bait, Death of Quality Content, and What We Can Do About It
The Rise of Click Bait, Death of Quality Content, and What We Can Do About ItThe Rise of Click Bait, Death of Quality Content, and What We Can Do About It
The Rise of Click Bait, Death of Quality Content, and What We Can Do About ItA Better Version of You
 
The Blogger's Mindset: How To Create 10X Content 10X Faster
The Blogger's Mindset: How To Create 10X Content 10X FasterThe Blogger's Mindset: How To Create 10X Content 10X Faster
The Blogger's Mindset: How To Create 10X Content 10X FasterMike Allton
 
Promotional Products and Social Media: The Big Picture
Promotional Products and Social Media: The Big PicturePromotional Products and Social Media: The Big Picture
Promotional Products and Social Media: The Big PictureMark Graham
 
Nyu workshop
Nyu workshopNyu workshop
Nyu workshopBlair Hickman
 
Social Media: An Avenue In Your Job Search
Social Media: An Avenue In Your Job SearchSocial Media: An Avenue In Your Job Search
Social Media: An Avenue In Your Job SearchMaurene Caplan Grey
 
Social media failures and successes
Social media failures and successesSocial media failures and successes
Social media failures and successesJake Aull
 
Social media day
Social media daySocial media day
Social media dayaiesecjalandhar
 
Why Content Marketing Fails - Rand Fishkin
Why Content Marketing Fails - Rand FishkinWhy Content Marketing Fails - Rand Fishkin
Why Content Marketing Fails - Rand FishkinMarketo
 
Instagram is where it's at
Instagram is where it's atInstagram is where it's at
Instagram is where it's atSharon A. Dawson, DTM
 
Are We There Yet: Social Media Marketing and Libraries
Are We There Yet: Social Media Marketing and LibrariesAre We There Yet: Social Media Marketing and Libraries
Are We There Yet: Social Media Marketing and LibrariesFuWaye Bender
 
Viral Marketing by Annisa
Viral Marketing by AnnisaViral Marketing by Annisa
Viral Marketing by AnnisaAgate Studio
 
Networking With The New Media
Networking With The New MediaNetworking With The New Media
Networking With The New MediaMariner Management / Peggy Hoffman
 
You're On Twitter - Now What?
You're On Twitter - Now What?You're On Twitter - Now What?
You're On Twitter - Now What?Nimbyist Communications
 
3 Social Media Activities in 5 Minutes for Tourism Businesses
3 Social Media Activities in 5 Minutes for Tourism Businesses3 Social Media Activities in 5 Minutes for Tourism Businesses
3 Social Media Activities in 5 Minutes for Tourism BusinessesAren Grimshaw
 
12 Strategies To Viral Your Content
12 Strategies To Viral Your Content12 Strategies To Viral Your Content
12 Strategies To Viral Your ContentNitin Karkara
 
Social Media for startups
Social Media for startupsSocial Media for startups
Social Media for startupsCity Unrulyversity
 
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Adverti...
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Adverti...Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Adverti...
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Adverti...JDM Export
 
Using Social Media to Expedite Brand Awareness and Engagement - New Orleans E...
Using Social Media to Expedite Brand Awareness and Engagement - New Orleans E...Using Social Media to Expedite Brand Awareness and Engagement - New Orleans E...
Using Social Media to Expedite Brand Awareness and Engagement - New Orleans E...Megan Hargroder
 
Digital Age 2011 Istanbul october 2011
Digital Age 2011 Istanbul october 2011Digital Age 2011 Istanbul october 2011
Digital Age 2011 Istanbul october 2011Richard Stacy
 
richard stacy sunum
richard stacy sunumrichard stacy sunum
richard stacy sunumDeniz Güven
 
Think Like a Savvy Social Media Marketer
Think Like a Savvy Social Media MarketerThink Like a Savvy Social Media Marketer
Think Like a Savvy Social Media MarketerAliza Sherman
 
Social Marketing in the Digital Age - Oct 2013
Social Marketing in the Digital Age - Oct 2013Social Marketing in the Digital Age - Oct 2013
Social Marketing in the Digital Age - Oct 2013Heather Davis
 
Using social media for research: how social media is more than just 'what you...
Using social media for research: how social media is more than just 'what you...Using social media for research: how social media is more than just 'what you...
Using social media for research: how social media is more than just 'what you...David Scott
 

Contenu connexe

Tendances

The Blogger's Mindset: How To Create 10X Content 10X Faster
The Blogger's Mindset: How To Create 10X Content 10X FasterThe Blogger's Mindset: How To Create 10X Content 10X Faster
The Blogger's Mindset: How To Create 10X Content 10X FasterMike Allton
 
Promotional Products and Social Media: The Big Picture
Promotional Products and Social Media: The Big PicturePromotional Products and Social Media: The Big Picture
Promotional Products and Social Media: The Big PictureMark Graham
 
Social Media: An Avenue In Your Job Search
Social Media: An Avenue In Your Job SearchSocial Media: An Avenue In Your Job Search
Social Media: An Avenue In Your Job SearchMaurene Caplan Grey
 
Social media failures and successes
Social media failures and successesSocial media failures and successes
Social media failures and successesJake Aull
 
Why Content Marketing Fails - Rand Fishkin
Why Content Marketing Fails - Rand FishkinWhy Content Marketing Fails - Rand Fishkin
Why Content Marketing Fails - Rand FishkinMarketo
 
Are We There Yet: Social Media Marketing and Libraries
Are We There Yet: Social Media Marketing and LibrariesAre We There Yet: Social Media Marketing and Libraries
Are We There Yet: Social Media Marketing and LibrariesFuWaye Bender
 
Viral Marketing by Annisa
Viral Marketing by AnnisaViral Marketing by Annisa
Viral Marketing by AnnisaAgate Studio
 
3 Social Media Activities in 5 Minutes for Tourism Businesses
3 Social Media Activities in 5 Minutes for Tourism Businesses3 Social Media Activities in 5 Minutes for Tourism Businesses
3 Social Media Activities in 5 Minutes for Tourism BusinessesAren Grimshaw
 
12 Strategies To Viral Your Content
12 Strategies To Viral Your Content12 Strategies To Viral Your Content
12 Strategies To Viral Your ContentNitin Karkara
 
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Adverti...
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Adverti...Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Adverti...
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Adverti...JDM Export
 
Using Social Media to Expedite Brand Awareness and Engagement - New Orleans E...
Using Social Media to Expedite Brand Awareness and Engagement - New Orleans E...Using Social Media to Expedite Brand Awareness and Engagement - New Orleans E...
Using Social Media to Expedite Brand Awareness and Engagement - New Orleans E...Megan Hargroder
 
Digital Age 2011 Istanbul october 2011
Digital Age 2011 Istanbul october 2011Digital Age 2011 Istanbul october 2011
Digital Age 2011 Istanbul october 2011Richard Stacy
 
richard stacy sunum
richard stacy sunumrichard stacy sunum
richard stacy sunumDeniz Güven
 
Think Like a Savvy Social Media Marketer
Think Like a Savvy Social Media MarketerThink Like a Savvy Social Media Marketer
Think Like a Savvy Social Media MarketerAliza Sherman
 

Tendances (20)

The Blogger's Mindset: How To Create 10X Content 10X Faster
The Blogger's Mindset: How To Create 10X Content 10X FasterThe Blogger's Mindset: How To Create 10X Content 10X Faster
The Blogger's Mindset: How To Create 10X Content 10X Faster
 
Promotional Products and Social Media: The Big Picture
Promotional Products and Social Media: The Big PicturePromotional Products and Social Media: The Big Picture
Promotional Products and Social Media: The Big Picture
 
Nyu workshop
Nyu workshopNyu workshop
Nyu workshop
 
Social Media: An Avenue In Your Job Search
Social Media: An Avenue In Your Job SearchSocial Media: An Avenue In Your Job Search
Social Media: An Avenue In Your Job Search
 
Social media failures and successes
Social media failures and successesSocial media failures and successes
Social media failures and successes
 
Social media day
Social media daySocial media day
Social media day
 
Why Content Marketing Fails - Rand Fishkin
Why Content Marketing Fails - Rand FishkinWhy Content Marketing Fails - Rand Fishkin
Why Content Marketing Fails - Rand Fishkin
 
Instagram is where it's at
Instagram is where it's atInstagram is where it's at
Instagram is where it's at
 
Are We There Yet: Social Media Marketing and Libraries
Are We There Yet: Social Media Marketing and LibrariesAre We There Yet: Social Media Marketing and Libraries
Are We There Yet: Social Media Marketing and Libraries
 
Viral Marketing by Annisa
Viral Marketing by AnnisaViral Marketing by Annisa
Viral Marketing by Annisa
 
Networking With The New Media
Networking With The New MediaNetworking With The New Media
Networking With The New Media
 
You're On Twitter - Now What?
You're On Twitter - Now What?You're On Twitter - Now What?
You're On Twitter - Now What?
 
3 Social Media Activities in 5 Minutes for Tourism Businesses
3 Social Media Activities in 5 Minutes for Tourism Businesses3 Social Media Activities in 5 Minutes for Tourism Businesses
3 Social Media Activities in 5 Minutes for Tourism Businesses
 
12 Strategies To Viral Your Content
12 Strategies To Viral Your Content12 Strategies To Viral Your Content
12 Strategies To Viral Your Content
 
Social Media for startups
Social Media for startupsSocial Media for startups
Social Media for startups
 
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Adverti...
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Adverti...Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Adverti...
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Adverti...
 
Using Social Media to Expedite Brand Awareness and Engagement - New Orleans E...
Using Social Media to Expedite Brand Awareness and Engagement - New Orleans E...Using Social Media to Expedite Brand Awareness and Engagement - New Orleans E...
Using Social Media to Expedite Brand Awareness and Engagement - New Orleans E...
 
Digital Age 2011 Istanbul october 2011
Digital Age 2011 Istanbul october 2011Digital Age 2011 Istanbul october 2011
Digital Age 2011 Istanbul october 2011
 
richard stacy sunum
richard stacy sunumrichard stacy sunum
richard stacy sunum
 
Think Like a Savvy Social Media Marketer
Think Like a Savvy Social Media MarketerThink Like a Savvy Social Media Marketer
Think Like a Savvy Social Media Marketer
 

Similaire à In search of the magic bullet

Social Marketing in the Digital Age - Oct 2013
Social Marketing in the Digital Age - Oct 2013Social Marketing in the Digital Age - Oct 2013
Social Marketing in the Digital Age - Oct 2013Heather Davis
 
Using social media for research: how social media is more than just 'what you...
Using social media for research: how social media is more than just 'what you...Using social media for research: how social media is more than just 'what you...
Using social media for research: how social media is more than just 'what you...David Scott
 
TexSom Social Media presentation
TexSom Social Media presentationTexSom Social Media presentation
TexSom Social Media presentationSocial Phonics
 
TexSom Social Media Presentation
TexSom Social Media PresentationTexSom Social Media Presentation
TexSom Social Media PresentationTony Jones
 
Marketing in the Digital Age - SCMAF Institute, September 2013
Marketing in the Digital Age - SCMAF Institute, September 2013Marketing in the Digital Age - SCMAF Institute, September 2013
Marketing in the Digital Age - SCMAF Institute, September 2013Heather Davis
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social MediaLisa Myers
 
Marketing for Gamers - Dreamhack
Marketing for Gamers - DreamhackMarketing for Gamers - Dreamhack
Marketing for Gamers - DreamhackSimon Sundén
 
How Social Media enables the Job Search
How Social Media enables the Job SearchHow Social Media enables the Job Search
How Social Media enables the Job SearchShannon Eastman
 
What's New on the Social Web: 2011
What's New on the Social Web: 2011What's New on the Social Web: 2011
What's New on the Social Web: 2011Rhonda Hurwitz
 
Social Media for NPO's
Social Media for NPO'sSocial Media for NPO's
Social Media for NPO'sAgency 323
 
Using Social Media to Launch Your Startup: How to Expedite Brand Awareness an...
Using Social Media to Launch Your Startup: How to Expedite Brand Awareness an...Using Social Media to Launch Your Startup: How to Expedite Brand Awareness an...
Using Social Media to Launch Your Startup: How to Expedite Brand Awareness an...The Idea Village
 
Social Media – ‘friend or foe'
Social Media – ‘friend or foe'Social Media – ‘friend or foe'
Social Media – ‘friend or foe'HM Revenue & Customs
 
"Great Content" - from Cliche to Competence
"Great Content" - from Cliche to Competence"Great Content" - from Cliche to Competence
"Great Content" - from Cliche to CompetenceRohan Ayyar
 
Sheffield DM Vol#3: Mad Men vs The Social Network - John Jackson
Sheffield DM Vol#3: Mad Men vs The Social Network - John JacksonSheffield DM Vol#3: Mad Men vs The Social Network - John Jackson
Sheffield DM Vol#3: Mad Men vs The Social Network - John JacksonGiorgio Cassella
 
25 Social Media Ideas You Can Use to Connect With Your Audience slideshare
25 Social Media Ideas You Can Use to Connect With Your Audience slideshare25 Social Media Ideas You Can Use to Connect With Your Audience slideshare
25 Social Media Ideas You Can Use to Connect With Your Audience slideshareBoom! Social
 
Like, Share, ReTweet and Follow (a social media tour)
Like, Share, ReTweet and Follow (a social media tour)Like, Share, ReTweet and Follow (a social media tour)
Like, Share, ReTweet and Follow (a social media tour)Stephanie Heinatz
 
Do-It-Yourself PR for E.Factor
Do-It-Yourself PR for E.FactorDo-It-Yourself PR for E.Factor
Do-It-Yourself PR for E.FactorGerris
 

Similaire à In search of the magic bullet (20)

Social Marketing in the Digital Age - Oct 2013
Social Marketing in the Digital Age - Oct 2013Social Marketing in the Digital Age - Oct 2013
Social Marketing in the Digital Age - Oct 2013
 
Using social media for research: how social media is more than just 'what you...
Using social media for research: how social media is more than just 'what you...Using social media for research: how social media is more than just 'what you...
Using social media for research: how social media is more than just 'what you...
 
TexSom Social Media presentation
TexSom Social Media presentationTexSom Social Media presentation
TexSom Social Media presentation
 
TexSom Social Media Presentation
TexSom Social Media PresentationTexSom Social Media Presentation
TexSom Social Media Presentation
 
Marketing in the Digital Age - SCMAF Institute, September 2013
Marketing in the Digital Age - SCMAF Institute, September 2013Marketing in the Digital Age - SCMAF Institute, September 2013
Marketing in the Digital Age - SCMAF Institute, September 2013
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
 
03 dllo davidlafontaine
03 dllo davidlafontaine03 dllo davidlafontaine
03 dllo davidlafontaine
 
Marketing for Gamers - Dreamhack
Marketing for Gamers - DreamhackMarketing for Gamers - Dreamhack
Marketing for Gamers - Dreamhack
 
How Social Media enables the Job Search
How Social Media enables the Job SearchHow Social Media enables the Job Search
How Social Media enables the Job Search
 
What's New on the Social Web: 2011
What's New on the Social Web: 2011What's New on the Social Web: 2011
What's New on the Social Web: 2011
 
Social media for Voice-Actors
Social media for Voice-ActorsSocial media for Voice-Actors
Social media for Voice-Actors
 
Social media 101
Social media 101Social media 101
Social media 101
 
Social Media for NPO's
Social Media for NPO'sSocial Media for NPO's
Social Media for NPO's
 
Using Social Media to Launch Your Startup: How to Expedite Brand Awareness an...
Using Social Media to Launch Your Startup: How to Expedite Brand Awareness an...Using Social Media to Launch Your Startup: How to Expedite Brand Awareness an...
Using Social Media to Launch Your Startup: How to Expedite Brand Awareness an...
 
Social Media – ‘friend or foe'
Social Media – ‘friend or foe'Social Media – ‘friend or foe'
Social Media – ‘friend or foe'
 
"Great Content" - from Cliche to Competence
"Great Content" - from Cliche to Competence"Great Content" - from Cliche to Competence
"Great Content" - from Cliche to Competence
 
Sheffield DM Vol#3: Mad Men vs The Social Network - John Jackson
Sheffield DM Vol#3: Mad Men vs The Social Network - John JacksonSheffield DM Vol#3: Mad Men vs The Social Network - John Jackson
Sheffield DM Vol#3: Mad Men vs The Social Network - John Jackson
 
25 Social Media Ideas You Can Use to Connect With Your Audience slideshare
25 Social Media Ideas You Can Use to Connect With Your Audience slideshare25 Social Media Ideas You Can Use to Connect With Your Audience slideshare
25 Social Media Ideas You Can Use to Connect With Your Audience slideshare
 
Like, Share, ReTweet and Follow (a social media tour)
Like, Share, ReTweet and Follow (a social media tour)Like, Share, ReTweet and Follow (a social media tour)
Like, Share, ReTweet and Follow (a social media tour)
 
Do-It-Yourself PR for E.Factor
Do-It-Yourself PR for E.FactorDo-It-Yourself PR for E.Factor
Do-It-Yourself PR for E.Factor
 

Plus de Joe Spake

Introduction to Google+
Introduction to Google+Introduction to Google+
Introduction to Google+Joe Spake
 
Why social media?
Why social media?Why social media?
Why social media?Joe Spake
 
Social media or social mania?
Social media or social mania?Social media or social mania?
Social media or social mania?Joe Spake
 
Whats all the buzz about QR Codes?
Whats all the buzz about QR Codes?Whats all the buzz about QR Codes?
Whats all the buzz about QR Codes?Joe Spake
 
Face book marketing for the self employed
Face book marketing for the self employedFace book marketing for the self employed
Face book marketing for the self employedJoe Spake
 
Social Media Marketing - Engage or Die
Social Media Marketing - Engage or DieSocial Media Marketing - Engage or Die
Social Media Marketing - Engage or DieJoe Spake
 
Essential Wordpress Plugins
Essential Wordpress PluginsEssential Wordpress Plugins
Essential Wordpress PluginsJoe Spake
 
12 Facebook Power Tips For Marketers
12 Facebook Power Tips For Marketers12 Facebook Power Tips For Marketers
12 Facebook Power Tips For MarketersJoe Spake
 

Plus de Joe Spake (8)

Introduction to Google+
Introduction to Google+Introduction to Google+
Introduction to Google+
 
Why social media?
Why social media?Why social media?
Why social media?
 
Social media or social mania?
Social media or social mania?Social media or social mania?
Social media or social mania?
 
Whats all the buzz about QR Codes?
Whats all the buzz about QR Codes?Whats all the buzz about QR Codes?
Whats all the buzz about QR Codes?
 
Face book marketing for the self employed
Face book marketing for the self employedFace book marketing for the self employed
Face book marketing for the self employed
 
Social Media Marketing - Engage or Die
Social Media Marketing - Engage or DieSocial Media Marketing - Engage or Die
Social Media Marketing - Engage or Die
 
Essential Wordpress Plugins
Essential Wordpress PluginsEssential Wordpress Plugins
Essential Wordpress Plugins
 
12 Facebook Power Tips For Marketers
12 Facebook Power Tips For Marketers12 Facebook Power Tips For Marketers
12 Facebook Power Tips For Marketers
 

Dernier

Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds in the ClassroomFostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds in the ClassroomPooky Knightsmith
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - Englishneillewis46
 
Towards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxTowards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxJisc
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...Poonam Aher Patil
 
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptxExploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptxPooja Bhuva
 
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxDr. Sarita Anand
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.MaryamAhmad92
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfagholdier
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSCeline George
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibitjbellavia9
 
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdfUnit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdfDr Vijay Vishwakarma
 
How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17Celine George
 
Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)Jisc
 
Understanding Accommodations and Modifications
Understanding Accommodations and ModificationsUnderstanding Accommodations and Modifications
Understanding Accommodations and ModificationsMJDuyan
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...pradhanghanshyam7136
 
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Pooja Bhuva
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentationcamerronhm
 
Interdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptxInterdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptxPooja Bhuva
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.pptRamjanShidvankar
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxEsquimalt MFRC
 

Dernier (20)

Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds in the ClassroomFostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds in the Classroom
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - English
 
Towards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxTowards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptx
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptxExploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
 
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptx
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdfUnit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
 
How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17
 
Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)
 
Understanding Accommodations and Modifications
Understanding Accommodations and ModificationsUnderstanding Accommodations and Modifications
Understanding Accommodations and Modifications
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
 
Interdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptxInterdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptx
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
 

In search of the magic bullet

  • 1. In search of the Magic Bullet Joe Spake http://spake.com http://memphisrealestatebuzz.com joespake@gmail.com
  • 2. “Man who utilizes magic bullet often shoots self in foot.”
  • 3. If wishes were horses, we’d all take a ride More followers More friends More fans (Likers) More leads More sales More Money more money – more bullets
  • 4. GURU THOUGHT LEADER EXPERT AS MEASURED BY?
  • 5. Slipping into Web 2.0 Marketing/Advertising 1.0 BUY IT NOW!!!!
  • 6. The magic bullet will………. Get me on the first page of Google Let me use the new media to do PUSH marketing Increase my friends, followers, and LIKERSso that I can dominate my market Attract affluent and influential people to me Make everything I produce go viral And let me do it all without any effort, whatsoever
  • 7. Magic bullets make a lot of Noise “…Please don’t dominate the rap, Jack,If you got nothing new to say…..” Grateful Dead
  • 8. Slipping into Web 2.0the social web The right attitude is more important than mastery of the media. You don’t need a social media strategy. You need a business strategy that includes social media.
  • 9. So let’s goBack to the basics Social Media 101 The basic Tenants of Social Media Success “Social media is rooted in conversation”-Brian Solis
  • 10. Back to the basics
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. “…..And believe in whatever my liein those things that money can buy…” Jackson Browne
  • 16. Beyond the basics – New bullets How can I get more….. Authority? Influence? Clout? And what will I do with it when I do?
  • 17. The Human Algorithm You can fool some of the people all of the time and all of the people some of the time………. Measures human capital Google – page rank, buzz Facebook – likey stuff Klout Technorati, Alexa, Delicious, stumble upon, etc.
  • 18. Engage or Die! SMO is the new SEO “You are already putting content out there, how do you channel it to those in SM networks who are searching for information like yours?” Brian Solis
  • 19. Engage or Die! SEARCH (it’s all about search) Traditional (Google, Bing, Youtube) Social (Facebook, Twitter, Youtube) Real time – (more real time all the time) How does your brand perform in real time search?
  • 20. Engage or Die! Social media is rooted in conversation Search is powered by crowds And magic bullets are getting harder to sell
  • 21. Seth like finish:Would you rather develop a million pretty good ideas or a handful of ideas that will change the world?