http://www.RealMomMedia.com Intro to Video Blogging

1. Intro to
VideoBlogging
with Joey Fortman & Wendy Kaiser
@JoeyFortman @WendyKPhl
Saturday, April 14, 12

2. Why Video Matters?
• SEO
• Puts ‘face’ behind the brand.
• More engaging
• People do business with people they ‘like’ or
feel they can ‘relate’ to.
• Reach Prospects
• Video into e-mail marketing increases
clickthru by over 96% (Implix)
• People do business with people they ‘like’
or feel they can ‘relate’ to.
Saturday, April 14, 12

3. Video SEO
Video boosts conversion rates by an average of 9%.
(Internet Retailer, October 2010)
•Products that have videos are 95% more likely to
be bought.(Internet Retailer, April 2010)
•Video adds two minutes to visitors' stays on retail
sites.(Comscore, August 2010)
•Video increases the likelihood of a front-page
Google search result by 96% with proper page
optimization.(Forrester, January 2010)
Saturday, April 14, 12

4. Do you have CONTENT?
• How-To’s / Tips & Tricks
• Brand Awareness
• Video Testimonials/Reviews/
Interviews
• Creates credibility.
• Contests
• About the Team
• Events
Saturday, April 14, 12

5. How-To’s / Tips & Tricks
• DIY, fashion haul, etc
Brand Awareness
• Video intro about yourself (homepage)
Video Testimonials Reviews & Interviews
• Interviews / personal reviews - authors,
inventors, celebrities: book reviews, product
review
• Video Testimonial from someone other than
yourself about you/your product
Saturday, April 14, 12

6. Contests
• Great for SEO with time on site
• Site Scavenger Hunts
• Twitter/Facebook/Pinterest/YouTube
Giveaways
• Do a video to explain a contest
About The Team
• Employee/writer/contributer/reader/etc of the
month
• Could make it a feature or one time. Make it
long with a collage or each separately
Saturday, April 14, 12

7. Events
• Did you do a press event & want to impress
the agency who invited you?
• Did your blog/biz do a charity event & you
want to highlight it
• Did you cover something in the area that
you specialize in (hyperlocal)
• These are AWESOME if you’re dying to
break into travel experiences!
Saturday, April 14, 12

8. Things to Think About
• Equipment
• Video Cam, Cell Phone, Webcam
• Sound
• Music Beds, sound effects
• Subjects
• Spokesperson, Kids, You,
• Production
• Who will produce your videos?
Saturday, April 14, 12

9. WHO will produce it?
• In-House
• iMovie, Final Cut, Windows Movie
Maker, YouTube
• Professional/Production Company
• Bloggers, Fans, Friends
• Testimonials/Reviews
Saturday, April 14, 12

10. YOUTUBE EDITOR
• Go to the website www.YouTube.com/Editor
Saturday, April 14, 12

11. Video Terms
• Tilt (up/down)
• Pan (side/side)
• Backlight
• Over The Shoulder Shot
• Wide Shot
• Two Shot
• Medium Shot
• Close Up
• Reversal
• Lower Third
• Cutaway
• B Roll
• Pre-Post Roll
• Jump Cuts
• Interview
Saturday, April 14, 12

12. Types of Video
• Raw: Amateur/Candid
• Un-edited footage
• Produced: Professional/Investment
• Edited video
• Cutaways, closeups, branding
• Live: Experienced
• Sites like Ustream or Stickam
Saturday, April 14, 12

13. RULES for Video
•Introduction
•Sound
•Lighting
•Dress
•Shot
•Subjects
Saturday, April 14, 12

14. INTRODUCTION
• Who are you? Why are you there?
• ‘I’m ____ and welcome to my website!
Today we’re going to talk about ____.’’
• BE CATCHY! Grab their attention.
• Start with a shot then fade to you
Saturday, April 14, 12

15. Sound
• MINIMIZE background noise: kids, music,
conversation, tv
• Sometimes you just can’t control it. That’s when you find a way to
have fun with it.
• USE a MICROPHONE when possible
• It can make or break your video. If you’re covering an event with
your iphone and no mic? Might as well not even do it... sound is so
bad!
• GREAT Mic for iPhone: Audio Technica ATR 3350 approx $35
Saturday, April 14, 12

16. Lighting
• More is BETTER
• Outside (when possible)
• INDOORS USE
TRIANGLE LIGHTING
• Key Light
• Fill Light
• Back Light
Saturday, April 14, 12

17. Dress
• Solid BRIGHT Colors
• Black is ok if you have
accents in jewelry or your
hair contrast (Joey wears a
lot of black!)
• If doing a lot of shots, just
change shirts or accessories!
• Avoid reflective clothes and
jewelry
Saturday, April 14, 12

18. Shot
• Clean it UP! Avoid
Clutter!!
• Product Placement
• Frame the shot
Saturday, April 14, 12

19. Subjects
• Be prepared! Cue Cards.
• When filming children: COACH them!
• Be energetic & passionate about what
you’re talking about.
Saturday, April 14, 12

20. Unedited-Raw Video
• Keep it short! :30 seconds - 1:00 max
• Shoot, Review, Shoot x 2 = pick best
• Use cue cards if needed!
Saturday, April 14, 12

21. Edited Video
• Keep it short! 2:00 or less
• Only have :10 to make that first
impression & keep your audience.
• 1st frame: LOGO & website
• Pacing: Don’t drag!!!
• Use transitions
• Avoid jumpcuts
Saturday, April 14, 12

22. Editing Software
• Mac: I Movie, App for iPad/iPhone
• Final Cut x ($300.00)
• PC Adobe Premiere (elements - $100)
• Desktop/web camera: Camtasia $99
Saturday, April 14, 12

23. Where to Put Your Video
• Posting: YouTube, Vimeo
• PRO: Free, Views count for YouTube SEO
• CON: YouTube gets SEO credit-not your site.
• Hosting: BrightCove, Wistia, Kaltura
• PRO: Better quality & analytics: Video sitemapping
• CON: Cost for hosting ($100 month)
• Fees involved
• Things to Think About:
• Pinterest! Pinning Videos on site HELPS!
Saturday, April 14, 12

24. YouTube Must Do:
Saturday, April 14, 12

25. Social Media & Video Tips
• YouTube: Engage the community
• Facebook: Use video on pages & walls
• VIDEO ranks #1 in FB algorithms
• Twitter: Share to your followers
• LinkedIn: Put YouTube in UPDATES!
• Pinterest: Pinning Videos is SEO Heaven.
Saturday, April 14, 12

26. Video & Securing Press
• DON’T pitch your business
• They’re media companies-they’ll pitch you back!
• If you have the budget-Pay for Play!
• 10! Show, Better Philly, Talk Philly
• Pitch BENEFITS of your service.
• Look for an EMOTIONAL hook.
• Be a ‘LOCAL EXPERT’
• WHY VIDEO?
• When you pitch-the producer has something to ‘see’.
Personality, Appearance, Relevancy
Saturday, April 14, 12

27. Monetizing Your Video
• Product Placement
• Video Reviews
• Producing ‘welcome videos’ for
small businesses
• Event Coverage
• Social Media Consulting
• Teach clients how to use it
• Creative Branding
Saturday, April 14, 12

28. • Lynda.com Resources
• $25/mo. $37.50 w/exercises*
• $250 year $375 premium*
• iTunes
• iPad/iPhone: iMovie app $5
• Film Director, Vibop
• Classes
• Future Media Concept
KOP & Downtown approx $1500
•
Saturday, April 14, 12

29. Great Tech Goodies
GoPro HD Motorsports Hero
(Action Camera)
Audio Technica ATR-3350
(Lavalier Microphone)
XShot iRig iMic
(case/tripod) (Mic for iPhone)
XShot 2.0
(iPhone Camera Extender)
Saturday, April 14, 12