Slides from College Student's Guide to SEO, Social and Internet Marketing by Joe Youngblood. Presentation given at UTA on January 25th 2012 to the University of Texas at Arlington AMA.
11. Changes
• SEO changes often as search engines get
smarter and introduce more adjustments to
fight spammers
• Biggest change in years: Google Panda in 2011
• Other recent Google Changes:
– Freshness Update
– Above the Fold Update
36. More on Internet Marketing
• Pay Per Click Ads (PPC)
• Display Advertising (banners)
• Retargeting (more banners)
• Video marketing (videos)
• Memes
• Conversion Optimization
45. How to Get Into Internet Marketing?
• Start practicing in College
• Study online guides
• Follow internet marketing blogs
• Go to networking events
46. List of Resources
• SEOMoz Beginners Guide to SEO
• Google SEO Guide
• Internet Marketing Primer
• Search Engine Land
• Search Engine Roundtable
• Marketing Land
• WrightIMC << shameless plug
• DFWSEM
• SMC Fort Worth
• SMC Dallas
47. Contact Me
Joe Youngblood
Senior Account Executive
WrightIMC
email: joe.youngblood@wrightimc.com
twitter: http://twitter.com/YoungbloodJoe
facebook: http://www.facebook.com/thejoeyoungblood