2. Who is Joey the Cat?
Reigning Brewskee-Ball national Champion
Competitive Skeeball Player Since 2001
Owns Seven Skeeball machines
Prolific Skeeball Personality
Lives in San Francisco
3. The Event: BBNC III
• The Brewskee-Ball National Championship III
• Third annual National Skeeball championship that invites the top 64
rollers from Brewskee-ball leagues Across the Country to compete for
the national title
• 3-day festival of Skeeball competition and fun amongst an incredibly
passionate group of people
• Heavily attended by Rollers, fans andMEDia
• Expected overall attendence: 750-1000 people
• Website:
4. When and where?
BBNC III - May 25-27, 2012
Williamsburg, Brooklyn, NY
5. Why Sponsor?
• Create brand exposure with highly engaged tastemakers and
trendsetters
• Create positive press exposure by affiliation with most
successful Brewskee-Ball player
• Leverage nostalgia and happiness of Skeeball to create
Enjoyable experiences with brand
• Get in on the ground floor of an emerging sport and cultural
phenomenon
6. Media Exposure
Read Article Listen to Interview Watch Video
Read Article Read Article Read Article
Cumulative Media stats
1,000+ Facebook Shares
500+ Twitter Posts
1MM+ Impressions
7. Who will attend the event?
• top 64 Individual rollers Nationwide
• Top 52 Team Rollers Nationwide
• Hundreds of friends / Family
• Bands, Comedians and More
• Press and journalists
• Demographic
– 24 – 38 Years Old – 70% Male & 30% Female
– Avg Household Income: $80,000
– Strong brand affinities and awareness
– Tastemakers and trendsetters
8. General Exposure
• Brand visibility during Skeeball competitions
– IN-person Exposure
– Online Live-streaming
• Product sampling and giveaways at the Extra positive land
booth in the Knitting Factory
• Joey the cat is the Focal point for the opening ceremonies in
Rollympic Village
• Winner of BBNC III throws the Opening Pitch at a Brooklyn
Cyclones game
• BBNC III will be filmed for a documentary
• Music, art, Comedy and Food
9. Sponsorship Options
Feline Supporter (up to 10 available)
Logo Placement on Website
Social media Package $500
3 Tweets | 2 FB Updates | 1 Blog Post
Small (2” x 2”) logo on Joey the Cat Suit
Power Purr Package (1 available)
Logo Placement on Website
Social media Package
3 Tweets | 2 FB Updates | 1 Blog Post
Large Logo Embroidered on the $1500
front and Back of JTc Suit
Mention in Interviews with Press
Custom Video produced from event
11. Sponsorship Details: Social Media
• 3 Tweets about your product
– @mucha 1500 followers
– @joeythecat 155 followers
• 2 Facebook updates about your brand
– 336 passionate Facebook fans
– 159K Friends of Fans
• 1 Blog post about your product
– 500 unique visitors per month