1. LIB 620 Library ManagementFall 2009 Media and Technology Management

2. Media? What do you mean, media? Not mediums (that’s spiritualism)! Nor: When the media ask him [George W. Bush] a question, he answers, ‘Can I use a lifeline?’ ~ Robin Williams 2media1: a medium of cultivation, conveyance, or expression; especially: MEDIUM 2b1me·di·um2: a means of effecting or conveying something: b plural usually media (1) : a channel or system of communication, information, or entertainment 2

3. Library definition of Media? medium In information storage and retrieval, the physical substance or material on which data is recorded (parchment, paper, film, magnetic tape or disk, optical disk, etc.) or through which data is transmitted (optical fiber, coaxial cable, twisted pair, etc.). In a more general sense, the material or technical means by which any creative work is expressed or communicated, in print or nonprintformat. Plural: media. http://lu.com/odlis/odlis_m.cfm#medium 3

4. How About Technology? A Definition of Technology The human process of applying resources to satisfy our wants and needs to extend our capabilities. Technology is defined above as the process we use to solve problems and extend our human capabilities. We can also think of technology as knowledge and as hardware (artifacts). http://cseserv.engr.scu.edu/NQuinn/ENGR019_301Winter2002/ADefinitionofTechnology.htm 4

5. Media and Technology Media are for communication Therefore, technology applications in media extend our communication capabilities In developing this site, we, the students of the Vancouver Film School-Multimedia, first had to define what the term media involved. It was our belief that the word itself implies the notion of communication. Therefore, anything that was once used to relay a message would be applicable. The Dead Media Projecthttp://student.vfs.com/~deadmedia/frame.html 5

6. Dead Media? “. . . some media do, in fact, perish. Such as: the phenakistoscope. The teleharmonium. The Edison wax cylinder. The stereopticon. The Panorama. Early 20th century electric searchlight spectacles. Morton Heilig's early virtual reality. TelefonHirmondo. The various species of magic lantern. The pneumatic transfer tubes that once riddled the underground of Chicago. Was the Antikythera Device a medium? How about the Big Character Poster Democracy Wall in Peking in the early 80s? Never heard of any of these? Well, that's the problem. Bruce Sterling Dead Media Manifesto (no longer available online?) 6

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8. Telephone History http://www.telephonymuseum.com/ TELEPHONE HISTORY PAGEShttp://www.sandman.com/telhist.html 8

9. Computing History http://ei.cs.vt.edu/~history/ The Virtual Museum of Computing (VMoC) http://icom.museum/vlmp/computing.html 9

10. Another Computing History Site 10 http://www.thocp.net/

11. Internet History http://www.archive.org/ http://www.archive.org/web/web.php http://www.pbs.org/opb/nerds2.0.1/ http://www.walthowe.com/navnet/history.html 11

12. What do libraries have to do with media? History of Libraries THE COLLECTION OF written knowledge in some sort of repository is a practice as old as civilization itself. About 30,000 clay tablets found in ancient Mesopotamia date back more than 5,000 years. Archaelogists have uncovered papyrus scrolls from 1300-1200bc in the ancient Egyptian cities of Amarna and Thebes and thousands of clay tablets in the palace of King Sennacherib, Assyrian ruler from 704-681bc, at Nineveh, his capital city. The name for the repository eventually became the library. Whether private or public, the library has been founded, built, destroyed and rebuilt. The library, often championed, has been a survivor throughout its long history and serves as a testament to the thirst for knowledge. Survivor: The History of the Library 12

13. Other historical sites LIBRARY HISTORY THE BRITISH ISLES - TO 1850 http://www.r-alston.co.uk/contents.htm Library History > Carnegie Libraries http://memory.loc.gov/ 13

15. Slate tablets?

16. Silicon tablets?14

17. Applications of media & technology What are the applications of various types of media and technology in the classroom or the school library media center? Tablets Paper-based media Electronic media Multimedia Etc. 15

18. So, what is management, then? management, n. 1. a. Organization, supervision, or direction; the application of skill or care in the manipulation, use, treatment, or control (of a thing or person), or in the conduct of something. 16

19. What is media and technology management? Adapting the Oxford definition: Application of skill or care in the manipulation, use, treatment, or control of media and technology Basically, this is described in library jargon as: Collection management AKA Collection development 17

20. What Is Collection Management? Collection Management Includes setting and coordinating selection policies; assessing user needs and studying use; selection, evaluation, and weeding; planning for resource sharing. The Information Professional’s GlossaryBrought to you by the School of Information Resources & Library Science, the University of Arizona 18

21. What about collection development? What is collection development? Collection development is a cycle that involves a number of phases that are repeated over time including establishing an area of need through some formal or information community and collection analysis, examining the existing collection for materials, developing a selection policy containing specific criteria, and recommending a set of materials that would address the need. Information Access & Delivery: School Library Collections 19

22. Another definition Defining Collection Development Collection development (also known as collection management, materials management, or information resources management) involves the identification, selection, acquisition, and evaluation of library resources (e.g., print materials, audiovisual materials, and electronic resources) for a community of users. 20

23. Standard requirements Program Administration Librarians serve as cultural facilitators. Therefore, a core activity within the profession is resource management: selecting and collecting resources, storing and organizing them for retrieval and use, and maintaining that collection. Program Standards for School Library Media Specialist Preparation, Program Administration: Supporting Explanation, p. 22. 21

24. Mission of media management To support the curriculum A collection is developed to meet the curriculum outcomes of the school and to support literacy achievement and lifelong learning goals. This means that collection development serves the instructional goals of the school library program and the classroom teachers’ curriculum. These collections don’t just happen with everyone throwing in a few resources; they must be planned and developed by someone with training and expertise, not only in finding and acquiring quality resources, but in integrating those resources into the school’s curriculum. Ray Doiron, An Administrator’s Guide to Collection Development 22

25. 23 What is a collection? A collection is a set of resources brought together for a particular audience or to serve a specific function. School Library Collectionshttp://eduscapes.com/sms/access/cd1.html ©2004-2007 Annette Lamb and Larry Johnson.

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27. From Beyond Proficiency Program Evaluation Rubric 25

28. Components of collection management . . . [the] management of print and physical audiovisual resources . . . can be organized into the following, semichronological, areas: 26

29. An important point Create a collection development plan (or strengthen an existing one)! 27

30. A plan is like a policy Why have a policy? It clarifies policy decisions It provides a forum for limited and specific conversations with faculty members A written policy can also provide a basis for institutional continuity over time and through personnel changes. a policy that is regularly reviewed and updated can help the curator weather the vicissitudes of budget woes A Practical Approach to Writing a Collection Development Policy 28

31. The functions of a policy Use as a planning document Use as a selection tool Use as a means of protection Use as a decision-making tool Writing a Collection Development Policy 29

32. Elements of the Collection Development Policy Community Profile Community Needs Assessment Collection Goals Selection Responsibility Selection Criteria Acquisitions Collection Evaluation and Assessment Weeding Reconsideration of Library Materials Policy Review and Revision 30

33. Kentucky recommendations 31

34. More from Kentucky 32 1.5 Develops Library Media Program policies, e.g. materials selection, collection development, circulation, challenged materials, copyright and technology. 1.16 Follows the SBDM Approved selection policy that includes a procedure for reconsideration of materials

35. What about technology? How do teacher librarians use technology? The teacher librarian uses technology for information, instruction, administration, collaboration, and communication. Information Instruction Administration Collaboration Communication Overview: Technology & the Learning Community 33

36. Technology includes Web 2.0 Blogs and podcasts, oh my! Blogs and podcasts are changing the way we interact with information on the Internet . . . These are part of a reinvention of the Internet, referred to as Web 2.0, which is focused on using Internet technologies to connect people and information. While the idea as a whole extends into social bookmarking, collaborative development, and other tools, Web 2.0 is firmly rooted in the basic ideas of blogs. 34 Read Harris’s blog Infomancy

37. And assistive technology 35

38. The End