PowerPoint presentation for "New Media Literacy" COMM 2F00 course for Module 6.2 on "Fandom & Audience Engagement".

2. Christian

3. progressive

4. Celtic

5. rock

6. Who is IONA?
a five member UK band started in 1989

7. Who is IONA?
playing a blend of
Celtic, progressive rock with
Christian themes

8. Who is IONA?
Come meet the members.

9. Joanne Hogg
vocals, keyboard, piano

10. Dave Bainbridge
guitar,
keyboard,
bouzouki,
programming

11. Frank Van Essen
drums, percussion,
violin, vocals

12. Phil Barker
bass

13. Martin Nolan
Uillean Pipes,
Low & Tin Whistles

14. What is Iona’s online and
social media presence?
www.iona.uk.com
The band’s own website includes:
• News, band biographies, gig listings

15. What is Iona’s online and
social media presence?
www.iona.uk.com
The band’s own website includes:
• News, band biographies, gig listings
• CD & DVD releases

16. What is Iona’s online and
social media presence?
www.iona.uk.com
The band’s own website includes:
• News, band biographies, gig listings
• CD & DVD releases
• Iona’s history, photos, videos

17. What is Iona’s online and
social media presence?
www.iona.uk.com
The band’s own website includes:
• News, band biographies, gig listings
• CD & DVD releases
• Iona’s history, photos, videos
• Purchasing and contact info
@

18. What is Iona’s online and
social media presence?
Twitter is used by the band to
announce concerts and events.
510 tweets
509 followers
Following 0
(Retrieved February 22, 2014 from
https://twitter.com/ionaband)

19. What is Iona’s online and
social media presence?
My Space includes:
• 4 Iona tracks
• 2 photo galleries
• studio work videos of guitarist
Dave Bainbridge
(Retrieved February 22, 2014 from
https://myspace.com/ionauk)

20. What is Iona’s online and
social media presence?
YouTube:
• Iona does not maintain a
channel
• 51 Fan-posted videos on
‘Iona – Topic Playlist’
(Retrieved February 22, 2014 from
http://www.youtube.com/channel/UCwTIW3nfjc3lM5v
mDzIUhmQ)

21. What is Iona’s online and
social media presence?
Sound Cloud:
• 28 tracks
• 48 followers
(Retrieved February 22, 2014 from
https://soundcloud.com/ionaband)

22. What is Iona’s online and
social media presence?
The following online communities
play Iona’s music:
8 Tracks
(Retrieved February 22, 2014 from
http://8tracks.com/explore/songs/Iona)

23. What is Iona’s online and
social media presence?
The following online communities
play Iona’s music:
Grooveshark
(Retrieved on February 22, 2014 from
http://grooveshark.com/#!/iona)

24. What is Iona’s online and
social media presence?
The following online communities
play Iona’s music and videos,
announce events:
Last.fm
(Retrieved February 22, 2014 from
http://www.last.fm/music/Iona)

25. What kind of online
communities does Iona
maintain?
Facebook :
• Is Iona’s place to announce news,
events, albums, concerts
• Has 9,436 Likes
• Allows fans and band to
communicate
• Can listen to music through
Facebook page link to Deezer.com
(Retrieved February 22, 2014 from
https://www.facebook.com/ionaband)

26.  Iona is 25 years old
 has an international fan-base
 but is better known in Europe

27.  Iona is 25 years old
 has an international fan-base
 but is better known in Europe
 Iona’s band members are middle-aged
 their audiences reflect an older crowd

28.  Iona is 25 years old
 has an international fan-base
 but is better known in Europe
 Iona’s band members are middle-aged
 their audiences reflect an older crowd
I believe Iona has found their audience
who are not constantly on social media, and
content to support the band’s album releases and concerts.
Twenty-five years in existence speaks of Iona’s popularity.

29.  Most meaningful, sharable content?
 Latest news - blog style on their website
- announcement style on Facebook
 Updates on concert info, next album releases
 Information on other projects band members are
working on
 No contests, giveaways or promotions

30.  Most meaningful, sharable content?
 Latest news - blog style on their website
- announcement style on Facebook
 Updates on concert info, next album releases
 Information on other projects band members are
working on
 No contests, giveaways or promotions
Frequency of content and type of content
maintains an expected minimum,
but far from creating “buzz”.

31.  Iona’s only visible fan forum space is Facebook (their website
fan forum is not functional)
 band members only occasionally reply to fans (this could be
greatly improved in frequency and content)

32.  Iona’s only visible fan forum space is Facebook (their website
fan forum is not functional)
 band members only occasionally reply to fans (this could be
greatly improved in frequency and content)
 Dave Bainbridge and Martin Nolan maintain their own
Facebook pages – mostly to share their activities and projects

33.  Iona’s only visible fan forum space is Facebook (their website
fan forum is not functional)
 band members only occasionally reply to fans (this could be
greatly improved in frequency and content)
 Dave Bainbridge and Martin Nolan maintain their own
Facebook pages – mostly to share their activities and projects
Iona fans would probably appreciate
more direct connection with band members.

34.  Iona will give autographs, shake hands, chat and have
photos taken with fans after performances
 No t-shirts, postcards or other paraphernalia for sale
 A single poster and CDs were available at the concert I attended

35.  Iona will give autographs, shake hands, chat and have
photos taken with fans after performances
 No t-shirts, postcards or other paraphernalia for sale
 A single poster and CDs were available at the concert I attended
As Iona band members have family responsibilities,
their focus seems to be on producing
excellent music and connecting with fans at concerts.

36.  Iona will give autographs, shake hands, chat and have
photos taken with fans after performances
 No t-shirts, postcards or other paraphernalia for sale
 A single poster and CDs were available at the concert I attended
As Iona band members have family responsibilities,
their focus seems to be on producing
excellent music and connecting with fans at concerts.
Their relaxed online and physical presence seem
to complement each other.

37.  Iona posts regularly for their online audience
– Facebook, Twitter
 Iona does not interact often with their online audience
with direct replies or comments
 Their strength is time spent with fans after performances

38.  Iona posts regularly for their online audience
– Facebook, Twitter
 Iona does not interact often with their online audience
with direct replies or comments
 Their strength is time spent with fans after performances
Iona is a humble, down-to-earth band,
careful with their costs and spending;
the kind who personally go to the post office
to mail CD orders.

39. Thank you for allowing me to
introduce you to Iona.
After the credits page,
enjoy a music video from
Iona’s early days with the
song “Treasure”.

40. YouTube video clips
Claudio Moreira. (2011, May 13).
IONA Castlerigg-Reels
Retrieved February 22, 2014 from
http://www.youtube.com/watch?v=wRVZrvbOEMU
Logofreetv. (2010, September 9).
IONA – Treasure vision remastered
Retrieved February 22, 2014 from
http://www.youtube.com/watch?v=3IdWReWFOZE
Photos Iona Band members, and
1990 Album “Iona”
Retrieved February 22, 2014 from
www.iona.uk.com
Other Photos
taken by author
All social media logos
Retrieved February 22, 2014 from
www.iconarchive.com