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Outsourced Services and Programs

                                   Overview presentation May 2010


12 Feb 09 - Slide 1   Delivering outsourced services that drive revenue, lower risk and reduce costs   (C) Delta International RTM Ltd
Delta Mission



           To support our customers growth by driving revenues,
           reducing the cost, risk and providing greater flexibility for
           the management of IT Solution Channels
          We provide a range of outsourced services and programs
           delivered by an experienced, expert team that understand
           both complex solutions and local market conditions globally




20 June 09 - Slide 2   Delivering outsourced services that drive revenue, lower risk and reduce costs   (C) Delta International RTM Ltd
Delta International RTM Overview




        •    Delta has been delivering global channel marketing and sales
             support to IT leaders since 1995 from offices in the UK and US with
             a global team of directors, consultants, researchers, recruiters &
             associates


        •    Delta’s service methodologies have been adopted throughout the
             world resulting in optimised revenue producing relationships for
             clients from start ups to market leaders

                   "We have retained Delta many times over the course of the years
               with excellent results. They are clearly leaders in Business Development,
                            Sales Optimisation and Partner Management."
                                             IBM Executive



20 June 09 - Slide 3   Delivering outsourced services that drive revenue, lower risk and reduce costs   (C) Delta International RTM Ltd
Services and Programs to drive results




20 June 09 - Slide 4   Delivering outsourced services that drive revenue, lower risk and reduce costs   (C) Delta International RTM Ltd
Proven results with market leaders
        • Delta’s clients include:




20 June 09 - Slide 5   Delivering outsourced services that drive revenue, lower risk and reduce costs   (C) Delta International RTM Ltd
IT Solutions Channels experts with global capability



                       Austria                    Czech Republic                  China
                       Belgium                    Hungary                         India
                       Denmark                    Poland                          Japan
                       Finland                    Rumania                         Korea
                       France                     Russia                          ANZ
                       Germany                    Slovakia
                       Holland
                       Italy
                       Ireland
                       Holland
                       Norway
                       Sweden
                       UK                   Israel
                                            Egypt                                                    Brazil
                                            South Africa                                             Canada
                                                                                                     Mexico
                                            UAE
                                Different markets, languages and cultures                            USA
                                    Same Channel development issues
                   Delta has quality solutions and experienced, multi cultural resources



20 June 09 - Slide 6    Delivering outsourced services that drive revenue, lower risk and reduce costs   (C) Delta International RTM Ltd
•    Channels development is the original cornerstone of our business
                  Our aim is simple... to maximise your revenues by ensuring every aspect of your
                   channels' relationships is researched, designed, enabled and executed with
                   optimised effectiveness.


      •    All type of Partner Channels including:
                  Independent Software Vendors, Resellers, OEMs, ValueNets, Ecosystems, System
                   Integrators, Distributors, Alliance and Technology Partners.




20 June 09 - Slide 7     Delivering outsourced services that drive revenue, lower risk and reduce costs   (C) Delta International RTM Ltd
Channel Design & Implement                                          Channel Optimise


                                                                            BEST PRACTICE           You        BPI Rating


                                                                                  Overall process
                                  Development          Support                    effectiveness     34%           63%
          Channel Strategy        Framework          Programs
                                                                          PLAN
                                                                                  Campaign
                                                                                                    74%           71%
                                                                                  Planning
                                                                                  CRM/database      55%           68%

                                                                        EXECUTE   Sales Pipeline
                                                                                                    52%           59%
                                                                                  Development
                                                                                  Prospect          41%
                                                                                                                  63%
                                                                                  Nurturing
              Partner             Partner Value                                   Sales Closure
                                                      Partner                                       53%           68%
          Development Plan         Propositions                                   Performance
                                                     Agreements
                                                                        CLOSURE Market
                                                                                Intelligence        29%           35%
                                                                                Gathering

  Delta’s channel design and implementation methodologies                Delta BPI™ - Best Practice Index - developed from
      and supporting work templates have been adopted                   practical experience working with hundreds of ISVs
                    throughout the world




20 June 09 - Slide 8         Delivering outsourced services that drive revenue, lower risk and reduce costs   (C) Delta International RTM Ltd
Delta ValueNet™ – Structured partner ecosystem planning,
       enablement, execution and measurement


      ValueNet ™ Teams form repeatable solution offers that can
      be customized to specific end user requirements


              Business Solutions                       IBM
                                                       HDW
                                                                    Others




       ISV applications are often at the            VAR      ISV
                                                              ISV        SP
         core of the solution offers for
            ValueNet ™ initiatives                     VAD          SI



            IBM            Others
              HDW                             Infrastructure Solutions

        VAR         ISV
                     RSI       SP
                                               System Integrators and
                                              Consultants are often the
                           ISV               ValueNet ™ hub of offers for
           VAD
                                               Infrastructure solutions


       Delta International has helped IT providers build 100’s of                    Eight step process for building and executing
                  ValueNet marketing and sales plans




20 June 09 - Slide 9                Delivering outsourced services that drive revenue, lower risk and reduce costs    (C) Delta International RTM Ltd
•    Partner recruitment
               All types VARs, ISVs, Alliance Partners


        •    Permanent Executive Recruitment
               Sales, Marketing and Channels Executives


        •    Outsourced resources – individual or teams
                       Interim managers & channel sales, marketing and development teams
                         o   Our consultants contractors have worked in the IT solution channels as
                             partner and marketing managers, channel managers, sales directors and
                             general managers
                         o   Global and local language coverage

                         o   Full time, part time, short term or long term contracts




20 June 09 - Slide 10        Delivering outsourced services that drive revenue, lower risk and reduce costs   (C) Delta International RTM Ltd
Partner Recruitment




        • Identifying and engaging with Partners who will be aligned
             with your strategic objectives and provide the revenues you
             require can be a lengthy and complex task.

        • Delta has worked on many partner recruitment projects for
             IT companies of all sizes worldwide – delivering quality
             partners and faster time to revenues


                        SAS UK Ramps Up Reseller Channel Initiatives with Delta International
                 In a strategic step towards further strengthening its channel position, SAS UK, the market
                        leader in enterprise intelligence, today announced its collaboration with Delta
                                 International, the worldwide specialist in IT solution channels



20 June 09 - Slide 11    Delivering outsourced services that drive revenue, lower risk and reduce costs   (C) Delta International RTM Ltd
Outsourced Channel Management – Flexible & Modular




                                                                                                                      Solution 1/ Solution 2
                                                                                                 Country1/ Country2
                                                                           Plan/Enable/Execute
  Overall Channel Management

  ValueNet™ Management

  Channel Sales Management

  Channel Marketing Management

  Channel Pipeline Management




                                          With reduced cost


20 June 09 - Slide 12   Delivering outsourced services that drive revenue, lower risk and reduce costs                                         (C) Delta International RTM Ltd
Channel Cost and Risk
                                                                                                Assessment
                                 Channel Strategy                        Partner
                                  Implementation                       Deployment

                        Channel Strategy Planning            Partner Planning
         Step 1         Channel Business Plan                Partner Business Plan
         PLAN           Market Assessment                    Review Partner Business Strategy
                        Market Intelligence                  Partner Business Targets
                        Channel Design                       Partner Business Plan / ROI
                        Business Targets
                        Partner Business Plan / ROI
                                                             Partner Relationship Development
                                                                                                •   By knowing your “Channel Cost and
                        Partner Enablement Program
                        Partner Value Proposition                                                   Effectiveness Index” you will be
                        Channel Operations Management
                        Internal Channel Team Build          Partner Team Build                     able to:
         Step 2         Allocate Team Resources              Allocate Team Resources
         TEAM           Team Roles & Responsibilities        Team Roles & Responsibilities
         BUILD          Team Objectives & Incentives         Team Objectives & Incentives
                        Team Skills Development Plan
                        Channel Program Enablement
                                                             Team Skills Development Plan
                                                             Partner Enablement
                                                                                                        Gain insight into how well your IT
         Step 3         Internal Team Enablement Program     Partner Enablement Program                  solution channels are really performing
         ENABLE         Team Development Status              Partner Enablement Status
                        Communications                       Sales Enablement
                        Implement Channel Support Program    Marketing Enablement                       Identify and prioritise where costs and
                        Develop Partner Agreements           Technical Enablement
                        Co-Marketing Program                                                             investments should be focused in house
         Step 4
                        Channel Program Execution
                        Partner Recruitment
                                                             Partner Execution
                                                             Campaign Business Plan                      or outsourced to deliver greatest
         EXECUTE        Target Partner Database Build
                        Target Partner Shortlisting
                                                             Campaign Targets/Metrics
                                                             Marketing Plan
                                                                                                         performance improvement
                        Appointment Setting                  Customer Value Proposition
                        Partner Recruitment                  Campaign Collateral
                        Recruitment Campaign Review (KPIs)   Marketing Database Build
                        Improvement Plan                     Sales Pipeline Development
                                                             Sales Nurturing Program
                                                             Sales Execution
                                                             Marketing Campaign Review
                                                             Sales & ROI Review
                                                             Customer Delivery
                        Channel Program Review               Partner Review
                        Channel Business Plan Reviews        Partner Business Plan Reviews
            Step 5      Target (KPI) Tracking                Target (KPI) Tracking
           REVIEW
                        Partner Reviews
                        Channel Program Review
                        Channel Development                  Partner Development
                        Recommendations                      Recommendations



           Typical Cost Assessment Headings
20 June 09 - Slide 13             Delivering outsourced services that drive revenue, lower risk and reduce costs                  (C) Delta International RTM Ltd
Services and Programs to drive results




                                       Channels™
                        Flexible global sales
                        coverage



                                            Outsource™
                        Efficient Channel
                        Management



20 June 09 - Slide 14    Delivering outsourced services that drive revenue, lower risk and reduce costs   (C) Delta International RTM Ltd
Group Companies




20 June 09 - Slide 15   Delivering outsourced services that drive revenue, lower risk and reduce costs   (C) Delta International RTM Ltd
Summary
        •    Structured services that are tried and tested throughout the world
        •    Greater revenue and flexibility, lower risk and costs
        •    Stable and profitable firm since 1995
        •    Quality client base with excellent reputation and references
        •    100’s of man years of channel management experience available
             globally
        •    Proven Channel Best Practice processes and tools that have
             generated 10’s of millions of dollars of customer “delta” revenue




20 June 09 - Slide 16   Delivering outsourced services that drive revenue, lower risk and reduce costs   (C) Delta International RTM Ltd
Back Up




12 Feb 09 - Slide 17   Delivering outsourced services that drive revenue, lower risk and reduce costs   (C) Delta International RTM Ltd
Delta Service Matrix



      Channel Processes                 PLAN                RECRUIT                ENABLE          EXECUTE & MEASURE




                                                                Channel as a Service
            OUTSOURCING




                                                                             •DeltaBase™
                                                                                                    •SalesFlow™
                                                                             •DeltaInsights™
                                                                                                    •DeltaAssessor™
             CONSULTING           •DeltaDesign™
                                  •DeltaPlan™




                                                       •DeltaPartner™         •DeltaSkills™
                                                       •DeltaPeople™

             RESOURCING




20 June 09 - Slide 18     Delivering outsourced services that drive revenue, lower risk and reduce costs   (C) Delta International RTM Ltd
Recent Projects




20 June 09 - Slide 19   Delivering outsourced services that drive revenue, lower risk and reduce costs   (C) Delta International RTM Ltd

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Delta Overview March 2010 New Brands

  • 1. Outsourced Services and Programs Overview presentation May 2010 12 Feb 09 - Slide 1 Delivering outsourced services that drive revenue, lower risk and reduce costs (C) Delta International RTM Ltd
  • 2. Delta Mission To support our customers growth by driving revenues, reducing the cost, risk and providing greater flexibility for the management of IT Solution Channels We provide a range of outsourced services and programs delivered by an experienced, expert team that understand both complex solutions and local market conditions globally 20 June 09 - Slide 2 Delivering outsourced services that drive revenue, lower risk and reduce costs (C) Delta International RTM Ltd
  • 3. Delta International RTM Overview • Delta has been delivering global channel marketing and sales support to IT leaders since 1995 from offices in the UK and US with a global team of directors, consultants, researchers, recruiters & associates • Delta’s service methodologies have been adopted throughout the world resulting in optimised revenue producing relationships for clients from start ups to market leaders "We have retained Delta many times over the course of the years with excellent results. They are clearly leaders in Business Development, Sales Optimisation and Partner Management." IBM Executive 20 June 09 - Slide 3 Delivering outsourced services that drive revenue, lower risk and reduce costs (C) Delta International RTM Ltd
  • 4. Services and Programs to drive results 20 June 09 - Slide 4 Delivering outsourced services that drive revenue, lower risk and reduce costs (C) Delta International RTM Ltd
  • 5. Proven results with market leaders • Delta’s clients include: 20 June 09 - Slide 5 Delivering outsourced services that drive revenue, lower risk and reduce costs (C) Delta International RTM Ltd
  • 6. IT Solutions Channels experts with global capability Austria Czech Republic China Belgium Hungary India Denmark Poland Japan Finland Rumania Korea France Russia ANZ Germany Slovakia Holland Italy Ireland Holland Norway Sweden UK Israel Egypt Brazil South Africa Canada Mexico UAE Different markets, languages and cultures USA Same Channel development issues Delta has quality solutions and experienced, multi cultural resources 20 June 09 - Slide 6 Delivering outsourced services that drive revenue, lower risk and reduce costs (C) Delta International RTM Ltd
  • 7. Channels development is the original cornerstone of our business  Our aim is simple... to maximise your revenues by ensuring every aspect of your channels' relationships is researched, designed, enabled and executed with optimised effectiveness. • All type of Partner Channels including:  Independent Software Vendors, Resellers, OEMs, ValueNets, Ecosystems, System Integrators, Distributors, Alliance and Technology Partners. 20 June 09 - Slide 7 Delivering outsourced services that drive revenue, lower risk and reduce costs (C) Delta International RTM Ltd
  • 8. Channel Design & Implement Channel Optimise BEST PRACTICE You BPI Rating Overall process Development Support effectiveness 34% 63% Channel Strategy Framework Programs PLAN Campaign 74% 71% Planning CRM/database 55% 68% EXECUTE Sales Pipeline 52% 59% Development Prospect 41% 63% Nurturing Partner Partner Value Sales Closure Partner 53% 68% Development Plan Propositions Performance Agreements CLOSURE Market Intelligence 29% 35% Gathering Delta’s channel design and implementation methodologies Delta BPI™ - Best Practice Index - developed from and supporting work templates have been adopted practical experience working with hundreds of ISVs throughout the world 20 June 09 - Slide 8 Delivering outsourced services that drive revenue, lower risk and reduce costs (C) Delta International RTM Ltd
  • 9. Delta ValueNet™ – Structured partner ecosystem planning, enablement, execution and measurement ValueNet ™ Teams form repeatable solution offers that can be customized to specific end user requirements Business Solutions IBM HDW Others ISV applications are often at the VAR ISV ISV SP core of the solution offers for ValueNet ™ initiatives VAD SI IBM Others HDW Infrastructure Solutions VAR ISV RSI SP System Integrators and Consultants are often the ISV ValueNet ™ hub of offers for VAD Infrastructure solutions Delta International has helped IT providers build 100’s of Eight step process for building and executing ValueNet marketing and sales plans 20 June 09 - Slide 9 Delivering outsourced services that drive revenue, lower risk and reduce costs (C) Delta International RTM Ltd
  • 10. Partner recruitment  All types VARs, ISVs, Alliance Partners • Permanent Executive Recruitment  Sales, Marketing and Channels Executives • Outsourced resources – individual or teams  Interim managers & channel sales, marketing and development teams o Our consultants contractors have worked in the IT solution channels as partner and marketing managers, channel managers, sales directors and general managers o Global and local language coverage o Full time, part time, short term or long term contracts 20 June 09 - Slide 10 Delivering outsourced services that drive revenue, lower risk and reduce costs (C) Delta International RTM Ltd
  • 11. Partner Recruitment • Identifying and engaging with Partners who will be aligned with your strategic objectives and provide the revenues you require can be a lengthy and complex task. • Delta has worked on many partner recruitment projects for IT companies of all sizes worldwide – delivering quality partners and faster time to revenues SAS UK Ramps Up Reseller Channel Initiatives with Delta International In a strategic step towards further strengthening its channel position, SAS UK, the market leader in enterprise intelligence, today announced its collaboration with Delta International, the worldwide specialist in IT solution channels 20 June 09 - Slide 11 Delivering outsourced services that drive revenue, lower risk and reduce costs (C) Delta International RTM Ltd
  • 12. Outsourced Channel Management – Flexible & Modular Solution 1/ Solution 2 Country1/ Country2 Plan/Enable/Execute Overall Channel Management ValueNet™ Management Channel Sales Management Channel Marketing Management Channel Pipeline Management With reduced cost 20 June 09 - Slide 12 Delivering outsourced services that drive revenue, lower risk and reduce costs (C) Delta International RTM Ltd
  • 13. Channel Cost and Risk Assessment Channel Strategy Partner Implementation Deployment Channel Strategy Planning Partner Planning Step 1 Channel Business Plan Partner Business Plan PLAN Market Assessment Review Partner Business Strategy Market Intelligence Partner Business Targets Channel Design Partner Business Plan / ROI Business Targets Partner Business Plan / ROI Partner Relationship Development • By knowing your “Channel Cost and Partner Enablement Program Partner Value Proposition Effectiveness Index” you will be Channel Operations Management Internal Channel Team Build Partner Team Build able to: Step 2 Allocate Team Resources Allocate Team Resources TEAM Team Roles & Responsibilities Team Roles & Responsibilities BUILD Team Objectives & Incentives Team Objectives & Incentives Team Skills Development Plan Channel Program Enablement Team Skills Development Plan Partner Enablement  Gain insight into how well your IT Step 3 Internal Team Enablement Program Partner Enablement Program solution channels are really performing ENABLE Team Development Status Partner Enablement Status Communications Sales Enablement Implement Channel Support Program Marketing Enablement  Identify and prioritise where costs and Develop Partner Agreements Technical Enablement Co-Marketing Program investments should be focused in house Step 4 Channel Program Execution Partner Recruitment Partner Execution Campaign Business Plan or outsourced to deliver greatest EXECUTE Target Partner Database Build Target Partner Shortlisting Campaign Targets/Metrics Marketing Plan performance improvement Appointment Setting Customer Value Proposition Partner Recruitment Campaign Collateral Recruitment Campaign Review (KPIs) Marketing Database Build Improvement Plan Sales Pipeline Development Sales Nurturing Program Sales Execution Marketing Campaign Review Sales & ROI Review Customer Delivery Channel Program Review Partner Review Channel Business Plan Reviews Partner Business Plan Reviews Step 5 Target (KPI) Tracking Target (KPI) Tracking REVIEW Partner Reviews Channel Program Review Channel Development Partner Development Recommendations Recommendations Typical Cost Assessment Headings 20 June 09 - Slide 13 Delivering outsourced services that drive revenue, lower risk and reduce costs (C) Delta International RTM Ltd
  • 14. Services and Programs to drive results Channels™ Flexible global sales coverage Outsource™ Efficient Channel Management 20 June 09 - Slide 14 Delivering outsourced services that drive revenue, lower risk and reduce costs (C) Delta International RTM Ltd
  • 15. Group Companies 20 June 09 - Slide 15 Delivering outsourced services that drive revenue, lower risk and reduce costs (C) Delta International RTM Ltd
  • 16. Summary • Structured services that are tried and tested throughout the world • Greater revenue and flexibility, lower risk and costs • Stable and profitable firm since 1995 • Quality client base with excellent reputation and references • 100’s of man years of channel management experience available globally • Proven Channel Best Practice processes and tools that have generated 10’s of millions of dollars of customer “delta” revenue 20 June 09 - Slide 16 Delivering outsourced services that drive revenue, lower risk and reduce costs (C) Delta International RTM Ltd
  • 17. Back Up 12 Feb 09 - Slide 17 Delivering outsourced services that drive revenue, lower risk and reduce costs (C) Delta International RTM Ltd
  • 18. Delta Service Matrix Channel Processes PLAN RECRUIT ENABLE EXECUTE & MEASURE Channel as a Service OUTSOURCING •DeltaBase™ •SalesFlow™ •DeltaInsights™ •DeltaAssessor™ CONSULTING •DeltaDesign™ •DeltaPlan™ •DeltaPartner™ •DeltaSkills™ •DeltaPeople™ RESOURCING 20 June 09 - Slide 18 Delivering outsourced services that drive revenue, lower risk and reduce costs (C) Delta International RTM Ltd
  • 19. Recent Projects 20 June 09 - Slide 19 Delivering outsourced services that drive revenue, lower risk and reduce costs (C) Delta International RTM Ltd