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Analysing Print & E-Media Form and Codes
- 1. Analysing Print & E-Media A-Level Media
- 2. In this lesson we will… • Go through your mock exam feedback and set targets for improvement • Review processes and terms for analysing print and e-media products (take notes!) • Apply process and terms to 2 examples • Apply process and terms to your own examples
- 3. Mock Exam Feedback Section A: • Have a structure for your note taking during viewings • Underline key points in questions and supporting text • Use supporting text and reference in your responses • Make detailed reference to the micro features (this was a major issue and lost a lot of people a lot of marks) • Don't repeat the same point over and over - move on • Make sure you discuss logos and text when looking at brand values
- 4. Mock Exam Feedback • Section B: • Answer the question - refer back to it throughout (most people were just describing their case studies - the better responses answered the actual question) • Consider audience response • Try and have a balanced approach - what are some of the limitations of your products? • Don’t worry a lot of this can be fixed by simply reworking your approach to analysis • Create mind maps for Section B responses – use questions from the list that you were emailed
- 5. MEST 1 - Form • Mark Scheme from June 2012 (MoneyBART) • Level 4 (10-12 marks) • Thorough knowledge and understanding of a wide range of ways media language is used to draw the audience in, demonstrated by detailed reference to the text and confident use of media terminology.
- 6. Remember….semiotics! • The signifier is… • The signified is… • The denotation is… • The connotation is… • You are being asked to make observations about the KEY MESSAGES from the text • Highlight specific SIGNS from the text that communicate meaning
- 7. Print Terms • Masthead • Headline • Dateline • Sub Head • By Line • Columns • Copy • Slogans and taglines • Also consider, sponsorship/adverts
- 8. E-Media Terms • Navigation Bar • Sidebar • Hyperlinks • Banners • Headers • Footers • Boxes • Animations • Sliders • Links to social media should also be considered
- 9. Codes • Technical • MuSCLE / Print & E-Media specific terms • Denotation • Symbolic • Connotation • Body language • Appearance • Intertextual references • Written • Headlines • Captions • Typography
- 10. Print – Example 1
- 11. Question • How does the advertisement imitate the layout of a magazine cover?
- 12. Codes – Xbox • Technical • Large central image • Thumbnail images • Columns • Text boxes • Colour – iconic use of green • White space • Symbolic • Progressive representation • Positive gender roles • Interaction / Inclusivity • Communal • Active engagement • Family – regressive • Written • Headline • Strapline • Typography
- 13. Print – Example 2
- 14. Question • How is the front page designed to attract potential readers?
- 15. Codes – i Newspaper • Technical • Use of colour images • Large CU image • Red top ‘I’ • Graphics • Symbolic • Webpage layout • Left wing ideologies • Written • Headline • Strapline • Typography • Use of colour copy
- 16. E-Media – Example 1
- 17. Codes – Exit Through the Giftshop • Technical • Captivating central image • Hoodie – symbol of youth • Monkey – Banksy (mid shot) • Camera – ‘real’ • Colour – black and red • White space • Symbolic • Urban image • Monkey – primitive/anarchic • Graffiti • Media – camera • Space – canvas • Written • ‘Exit Through the Giftshop’ – comment on consumerist culture • Awards – critical acclaim • Typography – ransom style (anonymous/anarchic) • DVD release – distribution
- 18. E-Media – Example 2
- 19. Codes –Ofcom • Technical • Lack of images • Multi coloured • Ofcom – testcard logo • Boxes for each stakeholder • Very linear structure • Publishes broadcast – latest adjudications • Social Media Icons – top right • Symbolic • Official organisation • Independent – impartial • Formal • Written • Also available in Welsh – inclusivity • Display options – inclusivity • Anchorage – text describes responsibilities • Official and formal language – ‘consumers’ & ‘stakeholders’
- 20. Task • Choose a newspaper – any newspaper • Choose a website – any website • Analyse using the structure outlined • Present back in small groups
- 21. When analysing form… • Plan • Make specific references to the text • Use the supporting text • Use the structure (technical, symbolic, written) • Use technical language