2. • Founder, the H(app)athon Project
• Author, Tactical Transparency
• Author, Hacking H(app)iness
• Professional Actor in NYC for 15 years
• Been in New/Social Media since 2005
• EVP of Social Media for a Global PR Firm
• Worked with Gillette, HP, P&G, Merck
• Contributing Writer for Mashable
• Play Blues Harmonica
6. Consumerism and its Antisocial Effects Can be Turned On – or Off
Northwestern University, April 2012
The last experiment presented participants with a hypothetical
water shortage in a well shared by four people, including
themselves. The water users were identified either as
consumers or individuals. The “consumers” rated themselves
as less trusting of others to conserve water, less personally
responsible and less in partnership with the others in dealing
with the crisis. The consumer status, “did not unite; it divided.”
