The document discusses a non-profit organization called wrth that aims to connect happiness to meaningful actions by helping people identify their values and volunteer opportunities to act on them. It outlines wrth's vision, platform including a values survey and workshops, timeline and plans to launch initiatives in cities like Reading, PA and partnerships with companies. The document provides details on wrth's needs, team members, board of advisors, and committee to support further developing its platform and measuring the impact of connecting values to actions and happiness.

2. We all want our lives to count.
We all want our lives to count.

3. We all want our lives to count.
So we should take a count of our lives.

4. We all want our lives to count.
And measure what matters.

5. What’s Inside
• Our Vision
• Our Platform
• Why Values?
• Next Steps
• Needs
• The Team

6. Our Vision is “Connecting Happiness to Action.”
Our Vision

7. Our Vision: “Connecting Happiness to Action.”
Research suggests that wellbeing increases when people are
ALTRUISTIC and LIVE ACCORDING to their VALUES. Our work is
designed to enable people to help others through actions that
reflect their values, thereby INCREASING their HAPPINESS.

8. We are Connecting Citizens to their Communities.
When people can’t live according to their values, their happiness
decreases. But often we don’t think about our values or how they affect
us. We’ve created a SURVEY for people to REALIZE their values, TRACK
their behaviors, and IDENTIFY areas of their lives that are out of balance.
These values will be connected to LOCAL VOLUNTEER OPPORTUNITIES,
which will help users LIVE OUT THEIR VALUES and INCREASE THEIR
HAPPINESS.

9. We are Connecting Cities to their Citizens.
COMMUNITY VALUES are reflected in WELLBEING INDEXES that are now
beginning to complement standard GDP metrics in countries around the
world. We’ve created a WORKSHOP that helps city officials and citizens
identify SHARED VALUES to create ACTIONABLE CAMPAIGNS that measure
and optimize happiness. The Workshop works in conjunction with our
SURVEY, soon to be available as an app.

10. Our Vision is “Connecting Happiness to Action.”
The Basics
• We’re a non-profit Foundation launched on March 20, 2013.
• We have hosted over 14 workshops worldwide in locations including:
• London, Oslo, Bogota, Tokyo, Dubai, Lisbon, New York, San Diego, San Francisco, Cincinnati,
Indianapolis and the country of Bhutan.
• Board/Committee Members come from top organizations:
• The United Nations, World Economic Forum, UPENN, salesforce.com, Microsoft, and Intel.
• We have been featured in multiple publications:
• USA Today, Forbes, Mashable, Fast Company, BBC News, and The Huffington Post.
• Our Founder has spoken about our work in multiple cities around the world, in a TEDx
talk, and in an upcoming book , Hacking H(app)iness, to be published by Penguin books.
• We have partnered with local cities to Pilot our work:
• Reading, PA: Testing our new workshop/survey platform.
• Somerville, MA: Testing and launching our App.

11. Our Platform (workshop + survey/app)
wrth

12. Proof of Concept
We have partnered with the CITY
OF READING, PA to implement and
test the wrth platform. On March
6, 2014, we will launch our first
WRTH Workshop.
The Pagoda - Mt. Penn, Reading, PA

13. The Wrthshop
Important Life Areas
• Income
• Employment Rate
• Housing
• Work Satisfaction
• Health
• Educational Attainment
• Community
• Civic Engagement
• Environment
• Life Satisfaction
For the past seventy years, city and country
wellbeing has largely been measured by how
much money people make (Gross Domestic
Product).
Wellbeing Indexes, which assess multiple
important areas of life, provide citizens and
cities the opportunity to measure themselves
in a new light, and:
See their wrth beyond wealth.

14. The Wrthshop
Our workshops teach attendees about the intersection of:
• Technology: The devices we carry in our pockets can be used to measure data that
reveals our physical, emotional, and mental wellbeing.
• Economics: The value of our lives is based on multiple metrics beyond wealth.
• Positive Psychology: Scientific methods that increase people’s long-term happiness and
wellbeing.
After gaining this foundation, attendees break into teams of six to eight people:
• Teams brainstorm city campaign ideas focused on values.
• Each team presents their ideas to the group in two to three minutes.
• Attendees vote to choose ideas best suited for their city/citizens.
• Winning campaign idea(s) will be used to launch the city’s customized survey/app.

15. The Survey/App
We’ve created a SURVEY (app coming soon) which
will be launched in Reading, PA, designed to:
1. Provide a general assessment of SUBJECTIVE
WELLBEING for users.
1. Lets users TRACK THEIR VALUES over multiple
days to see when they’re living in accordance
with their values.
1. Provide users with a “PHI” (Personal
Happiness Indicator) Score that reflects which
values are optimized/blocked.
• This score will be used to connect a user to a
volunteer opportunity in their area.

16. The Survey/App
Individual values will be aggregated
across users to show trends in citizen
tracking throughout the city.
This data will provide actionable
insights for a city, such as:
• Why one neighborhood is more
focused on FAMILY.
• Why another neighborhood feels
blocked regarding EDUCATION.

17. Why Values?

18. Why Focus on Values?
• PEOPLE NEED TO FEEL THAT THEIR LIVES MATTER.
• Dozens of apps/companies measure happiness and mood. But simply measuring
happiness disregards the daily context of life.
• No apps that we are aware of measure VALUES.
• We want to fill this void, helping people TRACK AND DISCOVER WHAT’S MOST
IMPORTANT TO THEIR LIVES, by providing CUSTOMIZED ACTIONS that will increase
their own happiness while helping others in their communities.
• Cities and workplaces are starting to measure wellbeing. The wrth Platform
complements these efforts. Our goal is to collaborate with the cities and
organizations we work with to HELP THEM MEASURE AND OPTIMIZE PEOPLE’S
WELLBEING.

19. Organization Primary Focus Connection to wrth
Happify • Science driven social
network and app
• Consumer focus
• Happify is H(app)athon Partner
• We may recommend Happify to
users
Moodscope • Subjective wellbeing focus
• Daily email/empowerment
• We feature subjective wellbeing
and life satisfaction questions
Mappiness • Best in class active and
passive data research
• Great example to emulate
• We also will focus on values
OptimizeMe • Passive data focus
• User sets multiple goals
• This space is crowded
• Too much for user to do
Moves • Passive data focus, elegant
• Physical health focus
• Lacks active data perspective
• We are open to aggregating data
from these types of apps
Happy Cities • Based in Bristol, UK
• Doing great work
• Great example to emulate
• Our focus is more tech driven and
includes wellbeing indices
Competitive Landscape

21. Timeline
March
2014
Q1 Q2 Q3 Q4
wrth platform launch
• Reading workshop
• Values survey, v.1
July
2014
wrth (corporate) launch
• Revenue driver
• City insights help
companies
Sept
2014
wrth Miami launch
• Details TBD
• Drafting Proposal

22. Values Survey/App, v.2
The Power of Passive Sensors
• We are creating a mobile version of our Values
survey that will add passive sensor data
collection.
• Sensors like GPS (location), accelerometer
(motion), and touch-screen (stress) will provide
metrics that offer a deeper sense of
unobserved factors that impact a user’s
genuine wellbeing.
• By correlating active data with unobtrusive
passive sensors, we can understand and
potentially impact user wellbeing at a level
never before possible.

23. wrth Platform (Corporate)
Your wrth at work
• Numerous companies are interested in offering
our wrthshop in the workplace. We are
adapting our wrthshop and wrth Platform to
make this a possibility.
• From an organizational standpoint, the
revenue from these workshops will provide
more regular cash flow than from grant or
traditional non-profit funding. From a vision
standpoint, we feel connecting happiness to
action in the workplace is as essential in the
office as in a city.

24. Needs

25. Our Needs
We are seeking support for the following areas:
• wrth Platform development
• App development/creation
• Passive data research/collaboration
• 2-3 multi-discipline Hackathons to analyze/correlate active/passive data
• Data analysis
• General Needs
• Website redesign
• General Marketing & PR
• Research/White Paper Development (for Reading, Somerville)
• Staff salaries
• Key Hires (full/part time): Data analyst and Administrative Assistant

26. The Team

27. Core Team
John C. Havens (Founder, Executive Director) Over a decade of experience in Social/Emerging Media, working in
Executive Positions in Strategy and Business Development with clients including Gillette, HP, Merck, P&G, Monster, and
T-Mobile, among others. Organized two open-source events in 2006/7 in NYC with over 1,500 attendees and 200
speakers. Contributing writer for Mashable, The Guardian, and The Huffington Post. Author of Hacking H(app)iness
(March, 2014) and H(app)inomics (both from Tarcher/Penguin).
Sean Bohan (CTO). Sean is the founder of Decahedralist Consulting, and a member of the Steering Committee for
Project VRM. Sean has a wide variety of experience with boutiques, large agencies (Advertising and PR), and startups
(digital, consumer, B2B). In the past 16 years he has gone from being the “troubleshooter” to “the man with the plan”
to the founder of his own agency, where the work included documentary films, live events, mobile, social and web.
Dr. Margaret L. Kern (Director of Research). Dr. Kern is a Postdoctoral Fellow at University of Pennsylvania. Her
research focuses on defining and measuring health and well-being, and evaluating sophisticated theories of
psychosocial processes underlying health and well-being over time. She incorporates a lifespan perspective, innovative
quantitative methods including integrative data analysis and big data science, and interdisciplinary collaboration.
Jason Williams (Global Workshop Director). Jason is the Communications Director for Centric,
Indianapolis’ Innovation Network. Centric is a growing community of like-minded thinkers, passionate
about innovation. Centric's goal is to drive recognition of Indianapolis as a global innovation center.

28. Our Board*
William Hoffman leads the Telecommunications Industry at the World Economic Forum as an Associate Director. He is a
20-year veteran of the telecommunications and consumer electronics industries. He specializes in the diffusion and
adoption of emerging communications technologies. Bill has a particular interest in the impact mobile communications
can have on the lives of individuals as well the business processes of corporations.
Peter Vander Auwera is Co-founder of Innotribe: SWIFT‘s innovation initiative. He is a
TEDx speaker, REXpedition member, and member of the WEF Tiger team Personal Data. He is a Co-initiator of Corporate
Rebels United, a movement to unite corporate rebels worldwide to ensure that true change happens virally. He is also a
member of Change Agents Worldwide. He is an advisor and investor in NextBank, and on the advisory board of several
organizations and startups, and has won several innovation and going-beyond awards.
Peter Johnson has 16 years of experience in marketing, venture funding and portfolio management and corporate
sponsorship sales. Prior to joining VHG, Mr. Johnson focused on ecology-technology start-ups managing the portfolios
of five LLCs and running a consulting firm specializing in “green” products. At VHG, he has turned his focus on strategic
partnerships, sales and marketing. Mr. Johnson has also worked on VHG projects in the Middle East, where he co-
produced two global events for the Arab Thought Foundation.
Steve Derezinski is the CEO & Co-Founder of INFINIUM (formerly MOxST), has over 23 years experience in building
companies from foundational research. He received his MBA at MIT Sloan School of Management as an Alfred P. Sloan
Fellow, and has launched eight companies raising a combined $43M in VC funding from investors including Menlo
Ventures, Interwest Partners, Sevin-Rosen Funds, Imlay Investments and Noro-Moseley Partners. Steve is a past Board
Member for MIT's National Alumni Association Board of Directors, and was the Founder and Managing Director of the
Georgia Tech VentureLab. He received his S.B. in Mechanical Engineering from MIT in 1990.
*Also on the Board: John C. Havens (Chair) and Peggy Kern.

29. Our Committee
Konstantin Augemberg. Founder, MeasuredMe Blog.
Mishri Bhatia. Pulp PR.
Sean Bohan. Founder, Decahedralist Consulting
Juan Pablo Calderón. Founding Member, Bogohack.
Mario Chamorro. Founder and Chief Happiness Officer, The Happy Post Project.
Mary Czerwinski. Microsoft Research Area Manager of the (VIBE) Research Group.
Scott L. David. Exec Director, Law, Technology & Arts Group at the University of Washington.
Taichi Fujimoto. CEO/Director, Happiness Architect.
Shwen Gwee. Chief Digital Officer, Chandler Chicco.
Daniel Hadley. Director, Somerstat, Mayor’s Office, Somerville, MA.
Jon Hall. Human Development Report Office at the United Nations Development Program.
Jessica Hasson. Founder, Pulp PR.
Chris Heuer. Founder/Chairman, Social Media Club.
Kat Houghton. Co-founder, Ilumivu.
Julie Kildahl. Chief Motivation Officer, Brainwells.
Peggy Kern, World Well-Being Project, University of Pennsylvania.
Irene Koehler. Founder, Almost Savvy.
Randall Krantz, Strategy Advisor at Druk Holding & Investments, Bhutan.
Lakshmi Arthi Krishnaswami. Founder, RyeCatcher.
Neal Lathia. Research Associate, Computer Laboratory at University of Cambridge.
Tim Leberecht. Chief Marketing Officer, NBBJ.

30. Our Committee
Kalev H. Leetaru. University of Illinois.
Kristine Maudal. Partner, Brainwells.
Amber Melhouse. Director, Business Development at Rakuten LinkShare Corporation.
Debbie Miller. Founder, Social Hospitality.
Margie Morris. Senior Researcher, Intel.
Laura Musikanski. Co-Founder, The Happiness Initiative.
Gregory Park. World Well-Being Project, University of Pennsylvania.
JP Rangaswami. Chief Scientist at salesforce.com.
Christopher Rezendes. President, INEX Advisors.
David Richeson. Chief Digital Officer, Fenton Communications.
Andrew Schwartz. World Well-Being Project, University of Pennsylvania.
Eiji Han Shimizu. Producer, The HAPPY movie.
Rich Silivanch. Partner, Mutant Media.
Sunnie Southern. Founder and CEO, Viable Synergy.
Stan Stalnaker. Founding Director, Hub Culture LTD.
Stewart Townsend. Founder, Big Data Week.
Barbara Van Dahlen. President, Give An Hour.
Deanna Verbouwens. Founder, The Unnatural Mother.
Patrick VanKessel. Founder, What Keeps Us Going.
Karen Warner, CEO/Founder, Tangible Group.
Kim Whittemore. Baby Quest Foundation, Institute for Sexual Medicine.

31. Thank You!
www.happathon.com
john@happathon.com
917-597-3323