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IEEE: Serving our Next Generation of Members John Day Senior Manager, Business Development IEEE Member & Geographic Activities CESSE 2008 Annual Meeting Detroit, Michigan, 17 July 2008 CESSE Track 9: Web 2.0 Technologies Case Studies
Our Membership at a Glance… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],IEEE: Serving our Next Generation of Members ,[object Object],[object Object],[object Object],[object Object],[object Object]
Our Goals / Opportunity… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],IEEE: Serving our Next Generation of Members
Measures of Success… IEEE: Serving our Next Generation of Members ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Next Gen IEEE myIEEE  –   personalized portal IEEE.tv   –  internet television IEEE MemberNet   –  social networking IEEE: Serving our Next Generation of Members
Next Gen IEEE Why / What is myIEEE ? ,[object Object],[object Object],[object Object],[object Object],[object Object],IEEE: Serving our Next Generation of Members one-stop membership experience
Next Gen IEEE myIEEE IEEE: Serving our Next Generation of Members
Next Gen IEEE Why / What is IEEE.tv ? ,[object Object],[object Object],[object Object],[object Object],[object Object],IEEE: Serving our Next Generation of Members
Next Gen IEEE Why / What is IEEE MemberNet ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],IEEE: Serving our Next Generation of Members
Dashboards IEEE: Serving our Next Generation of Members
Dashboards myIEEE ,[object Object],[object Object],[object Object],IEEE: Serving our Next Generation of Members ,[object Object]
Dashboards IEEE.tv ,[object Object],IEEE: Serving our Next Generation of Members
Dashboards IEEE MemberNet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],IEEE: Serving our Next Generation of Members
Key Learnings IEEE: Serving our Next Generation of Members
Key Learnings Architecture & Data Integrity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],IEEE: Serving our Next Generation of Members Vignette portal platform, OpenText (Gauss) content management WebLogic application server; WebMethods middleware Java/J2EE, Ajax; Siteminder – authentication / authorization ,[object Object],[object Object],[object Object]
Key Learnings Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],IEEE: Serving our Next Generation of Members ,[object Object],[object Object]
Key Learnings Finally… Transformation, Patience & Agility IEEE: Serving our Next Generation of Members 2004 2005 2006 2007 2008 myIEEE IEEE.tv MemberNet
Thank you! IEEE: Serving our Next Generation of Members

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Cesse 2008 Serving The Next Generation Of Members B

  • 1. IEEE: Serving our Next Generation of Members John Day Senior Manager, Business Development IEEE Member & Geographic Activities CESSE 2008 Annual Meeting Detroit, Michigan, 17 July 2008 CESSE Track 9: Web 2.0 Technologies Case Studies
  • 2.
  • 3.
  • 4.
  • 5. Next Gen IEEE myIEEE – personalized portal IEEE.tv – internet television IEEE MemberNet – social networking IEEE: Serving our Next Generation of Members
  • 6.
  • 7. Next Gen IEEE myIEEE IEEE: Serving our Next Generation of Members
  • 8.
  • 9.
  • 10. Dashboards IEEE: Serving our Next Generation of Members
  • 11.
  • 12.
  • 13.
  • 14. Key Learnings IEEE: Serving our Next Generation of Members
  • 15.
  • 16.
  • 17. Key Learnings Finally… Transformation, Patience & Agility IEEE: Serving our Next Generation of Members 2004 2005 2006 2007 2008 myIEEE IEEE.tv MemberNet
  • 18. Thank you! IEEE: Serving our Next Generation of Members