Every business nowadays should have a social media presence. It's so important to the livelihood and success of a business. Learn some of the biggest aspects of incorporating social media platforms.

1. The Importance of Social Media

2. What is Social Media
• Social media is the collection of online
communication channels devoted to users
interaction, input, and collaboration.
• Prominent Examples include: Facebook,
Twitter, Instagram, LinkedIn, Reddit, Pinterest

3. Social Media’s Reach
• One of the biggest benefits of social media is
its reach.
• Through different channels you are able to
reach infinite amounts of new prospective
clients/customers.

4. The Ability to Target Your Audience
• As said in the previous slide, the reach of
social media is incredible, the ability to target
your audience is also something to marvel at.
• Through different platforms a business can
pinpoint specific groups and people that will
find the most interest in the message.