A short presentation I did for my weekly mini-webinars. Learn more and sign up here: http://www.johnhaydon.com/subscribe/

1. 5 WAYS TO USE FACEBOOK APPS FOR YOUR NEXT CAMPAIGN

2. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
What we’ll discuss in the next 15 minutes:
1) Building your email list with“list magnets”
2) Curating content with photo contests
3) Going beyond likes, comments and shares
4) Going deeper with quizes
5) Peer-to-peer fundraising apps
5Ways to Use Facebook Apps forYour Next Campaign

3. #1: Building your email
list with“list magnets”
5Ways to Use Facebook Apps forYour Next Campaign
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
Use Static HTML - iframe tabs, which
allows you to create tabs in three ways:

4. 5Ways to Use Facebook Apps forYour Next Campaign
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
Use Static HTML - iframe tabs, which
allows you to create tabs in three ways:
1) Can use it to add code.
#1: Building your email
list with“list magnets”

5. 5Ways to Use Facebook Apps forYour Next Campaign
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
Use Static HTML - iframe tabs, which
allows you to create tabs in three ways:
1) Can use it to add code.
2) Upload images (815px wide)
#1: Building your email
list with“list magnets”

6. 5Ways to Use Facebook Apps forYour Next Campaign
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
Use Static HTML - iframe tabs, which
allows you to create tabs in three ways:
1) Can use it to add code.
2) Upload images (815px wide)
3) Or create an iFrame
#1: Building your email
list with“list magnets”

7. MadewithShortStack
#2: Curating content
with photo contests
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
5Ways to Use Facebook Apps forYour Next Campaign
ShortStack and TabSite are
recommended:
1) Allow for voting and ranking
2) Integrates with MailChimp
3) All entries can be downloaded
4) URLs are mobile-friendly

8. #2: Curating content
with photo contests
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
5Ways to Use Facebook Apps forYour Next Campaign
ShortStack and TabSite are
recommended:
1) Allow for voting and ranking
2) Integrates with MailChimp
3) All entries can be downloaded
4) URLs are mobile-friendly
MadewithShortStack

9. #2: Curating content
with photo contests
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
5Ways to Use Facebook Apps forYour Next Campaign
ShortStack and TabSite are
recommended:
1) Allow for voting and ranking
2) Integrates with MailChimp
3) All entries can be downloaded
4) URLs are mobile-friendly
MadewithShortStack

10. #2: Curating content
with photo contests
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
ShortStack and TabSite are
recommended:
1) Allow for vomplex contest rules
2) Integrates with MailChimp
3) All entries can be downloaded
4) URLs are mobile-friendly
5Ways to Use Facebook Apps forYour Next Campaign
Liking a Page cannot be a condition of
entry in any Facebook contest.
OK: “Enter for a chance to win this cool surfboard. Like our
page to get started!” User likes the page to see the
contest form.
NOT OK: “Enter for a chance to win this cool surfboard.
Like our page to enter...” User likes page and you’re fired.

11. #2: Curating content
with photo contests
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
ShortStack and TabSite also support
Instagram and Pinterest to show off
the winning photos.
5Ways to Use Facebook Apps forYour Next Campaign
MadewithTabSite

12. #3: Using an incentive
for email acqusition
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
ShortStack and TabSite both offer this
feature.
•Giveaways
•Sponsor coupons
•Sweepstakes
5Ways to Use Facebook Apps forYour Next Campaign
MadewithTabSite

13. #4: Going beyond likes,
comments and shares
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
ActionSprout allows you to use a variety of
Facebook actions within the News Feed.
• Actions include: “Stand With”, “Stop”,
“Support”, “Join” and more.
• Includes email autoresponder feature.
• Focus is on posts, not tabs.
5Ways to Use Facebook Apps forYour Next Campaign
Made with ActionSprout

14. ActionSprout allows you to use a variety of
Facebook actions within the News Feed.
• Actions include: “Stand With”, “Stop”,
“Support”, “Join” and more.
• Includes email autoresponder feature.
• Focus is on posts, not tabs.
#4: Going beyond likes,
comments and shares
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
5Ways to Use Facebook Apps forYour Next Campaign
Made with ActionSprout

15. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
5Ways to Use Facebook Apps forYour Next Campaign
#5: Going deeper
with quizzes
AgoraPulse is a Facebook Page
management tool that includes a
quiz feature.
MadewithAgoraPulse

16. AgoraPulse is a Facebook Page
management tool that includes a
quiz feature.
• Build and segment email lists.
#5: Going deeper
with quizzes
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
5Ways to Use Facebook Apps forYour Next Campaign

17. #5: Going deeper
with quizzes
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
5Ways to Use Facebook Apps forYour Next Campaign
AgoraPulse is a Facebook Page
management tool that includes a
quiz feature.
• Build and segment email lists.
• Excellent for education and
awareness.
• Identify “super-fans”.

18. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
http://info.artez.com/facebook-whitepaper
5Ways to Use Facebook Apps forYour Next Campaign
• 14% of web traffic to all donation and fundraising pages
on our platform is now coming from Facebook alone.
• In an average peer-to-peer campaign, 15-18% of
donations are referred from Facebook.
• Participants who connect their accounts to Facebook
will raise 40% more than those who do not.
• Women are more likely than men to connect to a
fundraising application (“app”) on Facebook.
Peer-to-Peer Fundraising Apps

19. • Razoo
• Rallybound
• StayClassy
• CauseVox
• CrowdRise
• FirstGiving
• Friends Asking Friends (Blackbaud)
• TeamRaiser (Blackbaud)
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
http://www.idealware.org/FGTOnlineDistributedFundraising.php
5Ways to Use Facebook Apps forYour Next Campaign
Peer-to-Peer Fundraising Apps

20. Founder: Inbound Zombie - an online fundraising and marketing consultancy in Cambridge, MA
Creator: The Nonprofit Facebook Bootcamp
Instructor: Marketing Profs University and Charityhowto
Author: Facebook Marketing for Dummies, 3rd and 4th Editions
Speaker: The Nonprofit Technology Conference, Social Media for Nonprofits, Blackbaud’s BBCon, New Media Expo, TechSoup,
GrantSpace, Chronical of Philanthropy, Nonprofit Webinars, NetworkForGood.
Clients: Twin Cities Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for
Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts,
Community Music Center of Boston, National Wildlife Federation, Razoo,